Pinboard: bookmarks for asterisk2a tagged 're-targeting'

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From a Culture of Connectivity to a Platform Society

transform, change public life and social life. [...] participatory culture (reality is sometimes less than 1% create of the 100% that consume. [,,,] give away your user data, get service for free. it became a economic transaction. user data is currency. [...] harmful for people, but no discussion about harms to society and public life (self-censorship) & rise in vanity, Selbstdarstellung! Also filter bubble. Revenge Porn. Stalking. Cyber bullying and cyber mobbing. Phishing for your data, enabling cyber crime. [...] hidden norms and values [...] not a level playing field [pay to play] [...]

Platfom Silo Open Platform EULA TOS Social Media Facebook Twitter Instagram winner take all Strava Google News Google Inc. Uber Silicon Valley mobile homescreen Brand Gesellschaft society WhatsApp Public Life AirBnB book Web 2.0 Tinder user data Privacy Internet Privacy sharing economy Gig YouTube self-censorship Big advertisement re-targeting advertisement targeting Selbstdarstellung Selfie filter bubble Newsfeed revenge porn stalking cyber mobbing cyber bullying phishing cyber crime self-regulation NextDoor Amazon 4chan Reddit
april 2016 by asterisk2a

copy to mine

Why is Instagram making an update to take the posts out of chronological order, when the users seem to be overwhelmingly against it? (self.OutOfTheLoop)

https://twitter.com/PhillyD/status/714472250800349184 &! https://twitter.com/CaseyNeistat/status/714356869146357760 &! https://pbs.twimg.com/media/Cennx_kW4AAlrWG.jpg &! Will this change KILL Instagram: RANT - youtu.be/em2LEo368Qc &! A Big Change For Instagram - youtu.be/ILBQsXw2iXc

Instagram Newsfeed Facebook marketing advertising advertisement re-targeting advertisement targeting advertisement filter bubble
march 2016 by asterisk2a

copy to mine

Pando: Facebook is the latest tech giant to face a European antitrust investigation

The authority is investigating suspicions that with its specific terms of service on the use of user data, Facebook has abused its possibly dominant position in the market for social networks.

Facebook antitrust Big Data user advertisement targeting advertisement re-targeting monopoly Twitter Snapchat YouTube Google Inc. AdSense Google Search TOS
march 2016 by asterisk2a

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The trap of materialism - YouTube

Consumerism! The more we consume, the better our lifes will be. ... Keeping up with the jonses. [...] the true cost of an item is not the price. as long as carbon, pollution is not priced in. thus the carbon tax and pollution tax (ecological and environmental). [...] WALL E is true. leaving a planet full of junk. and pollution, inhospitable environment. [...] post-capitalism = post-consumerism in age of abundance and marginal cost (energy, water, food). [...] a man's life does not lie in the abundance of his possessions. and be fearful of greed << Bible [...] consumerism does not equal to tue individuality or individualism of a human being among many. its a choice you can pick from and define yourself in public with it ie which color your iPhone has or what case for it [ min 8 Adam Smith; let flourish self-interested selfish economic interest through consumption = growth ] [...] shopping as experience. shopping as a way of life. self-medication. coping mechanism in the rat race.

consumerism materialism inequality Greed Gini coefficient Super Rich 1% plutocracy oligarchy capitalism post-capitalism zombie consumer GDP nominal GDP targeting credit credit card debt household debt consumer debt status symbol status anxiety socioeconomic status social status class warfare carbon tax carbonfootprint carbon trading scheme carbonemission COP21 ecosystem ecological disaster environmental disaster poverty income distribution global warming climate change climate crisis economic damage economic history resource depletion finite resources Spiritual spirituality Mindfulness happiness index well being mental health Religion Wertegesellschaft Gesellschaft Wegwerfgesellschaft society sociology psychology rat race coping mechanism substance abuse self-medication chronic stress American Dream marketing advertisement advertising advertisement targeting advertisement re-targeting Big Data mass culture Popular PR spin doctor exploitation self-regulation Wall Street shareholder value profit maximisation Protection
february 2016 by asterisk2a

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Harald Welzer: Unsere Freiheit ist bedroht, Sternstunde Philosophie vom 29.03.2015 - YouTube

"Wir der Konsumer sind das eigentliche produkt, das Firmen kaufen." [...] dieses system ist totalitaer. hat elemente von totalitarismus. [...] was bedeutet es fuer eine gesellschaft wenn das private verschwindet? [...] wir brauchen privats phaere, nicht offentlichen raum, fuer moderne buergerliche gesellschaft, [...] direkte einwirkung auf privates handeln "wenn man etwas nicht will das es nicht oeffentlich ist, soll man es nicht tun." [...] IoT ist neue welle, Industrie 4.0, wieder verlust der privatsphaere im haus [...] loss of autonomy - loss of decision making [...] man wehrt sich erst wenn man was erleidet, leidet [...]

individualism individuality Selbstbestimmung status symbol status anxiety consumerist consumerism zombie consumer sociology philosophy filter bubble Newsfeed Google Search algorithm western society Gesellschaft Big Data metadata Facebook profiling user Meta Data Amazon e-commerce advertisement targeting advertisement re-targeting Internet Privacy Privacy perma-cookie cookies Surveillance-Industrial Complex surveillance surveillance state Snoopers Charter Dataretention Vorratsdatenspeicherung Orwellian self-censorship Wertegesellschaft Zivilgesellschaft Autonomy mobile homescreen Smart Home IoT
february 2016 by asterisk2a

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Facebook bows to Belgian privacy ruling over cookies - BBC News

Facebook has said that it will respond to a privacy ruling in Belgium by requiring users to log in to view pages on the site.

Facebook Internet Privacy Privacy Big Data business model user advertisement targeting advertisement re-targeting
december 2015 by asterisk2a

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Snapchat’s new ‘scary’ privacy policy has left users outraged - MarketWatch

Users are outraged that Snapchat has the rights to reproduce your messages // https://twitter.com/kalpenn/status/659829293762113537 &! https://twitter.com/samsheffer/status/659918433249845249 - 'cookies that may identify your browser and device.' aka you across services. because others sell already that data. your identity, your history. //&! via https://redd.it/3qya7j - Snapchat just reserved the rights to store and use all selfies taken with the device Think that picture you're about to send is temporary? Think again - bit.ly/1PVVb6f

TOS EULA The Content Wars Platform Silo Facebook Snapchat Pinterest Twitter Instagram business model pageviews advertisement targeting advertisement re-targeting Big Data user Social Media Free Internet Privacy Privacy Surveillance-Industrial Complex surveillance state corporate state corporate YouTube Google Inc. Google Search Apple iOS ad blocking blocking AdBlock
october 2015 by asterisk2a

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Meat In Moderation: Media Reacts to WHO Cancer Report - YouTube

Response as expected. Moderation and Balanced. Its Position. Positioning as part of your lifestyle, life, reward yourself, treat yourself. most known "have a break have a kit kat. [...] [and share]" And Pick Your Poison, YOLO you know. Mass media are also reliant on Food Industry Advertising, stupid! Obvious conflict of interest. Editor "No you can't go so hard on them, write it in a balanced way." // First Video from their Channel - World Health Organization: Meat Causes Cancer! - youtu.be/ATvv71ycifU //&! http://nutritionfacts.org/video/everything-in-moderation-even-heart-disease/ & http://nutritionfacts.org/video/optimal-diet-just-give-it-to-me-straight-doc/ //&! FOOD (Junk Food, Engineered Sweets to addiction) AS REWARD FOR CHILDREN- youtu.be/dmSFAO13dV4?t=4m40s - child abuse in the making. Developing bad habit. Later in life you come home from a stressful day ... and reward yourself with food and alcohol, because you feel emotionally drained and stressed out.

WHO Massentierhaltung Massenmedien mass media moderation tobacco Alcohol medical profession cancer carcinogen carcinogenic Asbestos binge drinking substance abuse public awareness public education campaign public perception public discourse public debate lobbyist lobby Lobbying public health policy public health intervention prevention western world western society western diet western lifestyle Standard American diet pattern diet dietary cholesterol food industry Meat Dairy conflict of interest business model journalismus investigative journalism citizenjournalism Social pageviews revolving door USDA FDA USA Egg Milk Fish Chemical pharmaceutical industry big pharma pharma Petroleum Poultry self-regulation regulation regulators science trust distrust trustagent YOLO society psychology Carnism Speciesism sociology peer group peer pressure public interest public image public opinion zombie consumer GP NHS sick population health care health care budget health care spending health crisis Protection Positioning marketing advertisement targeting advertisement advertising advertisement re-targeting mass market mass culture child abuse
october 2015 by asterisk2a

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A Long Video About Paid YouTube (YouTube Red) - YouTube

What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl

YouTube The Content Wars subscription model business model pageviews CPM Clickbait Linkbait linkbaiting click bait copywriting freemium TOS advertisement advertisement targeting advertisement re-targeting advertising crowd funding Patreon
october 2015 by asterisk2a

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The Truth About Facebook Privacy—if Zuckerberg Got Real - The Daily Beast

The truth is, we have no interest in protecting your privacy, and if you still believe that we do, then you are stupider than we thought, and believe me, we already thought you were pretty stupid. Think about it. The only way our business works is if we can track what you do and sell that information to advertisers. Did you honestly not realize that?

Facebook Internet Privacy Privacy Big Data advertisement targeting advertisement re-targeting TOS
october 2015 by asterisk2a

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Spare Me Your Sh*tty Advertising - YouTube

"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs

subscription model business model Retail e-commerce Amazon Prime convenience pure play brick and mortar business Jet.com Amazon publishing 2.0 journalismus paywall pageviews BuzzFeed Insider New York Times NYT NYTimes Der Spiegel The Guardian ARPU advertisement advertisement targeting advertisement re-targeting CPM Facebook Big Data ad targeting Programmatic Content Programmatic Advertising PandoDaily Pando.com The Information 24-hour news cycle The Content Wars discovery distribution noise noise pollution curation curation curator creator digital contextual Niche Content marketing advertorial paid user generated branded Newsfeed Upworthy Google Search ad blocking Google Inc. Apple iOS Android AdBlock blocking Platform Silo TOS
october 2015 by asterisk2a

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Facebook’s Revenue Per User Expected to Climb | Re/code
Facebook business model advertisement targeting advertisement re-targeting ARPU
september 2015 by asterisk2a

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A brand new game | The Economist

As people spend more time on social media, advertisers are following them

Social Media advertisement targeting advertisement re-targeting Big Data relevance attention span attention user engagement engagement user
september 2015 by asterisk2a

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Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube

>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!

Gary Vaynerchuk Casey Neistat storytelling Selbstdarstellung status anxiety Social Media authenticity authentic Selbstfürsorge Start-up of You Branding Personal Brand Brand communication community management attention span attention oh hi there world closetphile business model pageviews value creation Core Product Proposition intangible value Proposition corporate values added value value values values shared economic interest lesson advice differentiate differentiation noise pollution noise distraction user behaviour lilwrld advertisement advertising native advertising branded content content marketing advertorial Programmatic advertisement targeting advertisement re-targeting celebrity culture of You Vlog Vlogging shared experience shared perspective user generated content actions change
august 2015 by asterisk2a

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Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch

Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!

AdBlock iOS Safari Apple iAd Platform user experience Internet Privacy Privacy perma-cookie cookies tracking advertisement re-targeting advertisement targeting Apple App Store mobile web HTML5 corporate strategy corporate media PR public relations spin doctor Silo TOS EULA corporate culture corporate values Wall Street profit maximisation shareholder value ecosystem Facebook content blocker business model pageviews journalismus investigative journalism journalism BuzzFeed Huffington Post AOL Yahoo! Page Rank Google News Google Search publishing 2.0 newspaper newspapers paywalls paywall subscription model freemium Print is Dead jeffjarvis Vox Washington Post Insider Linkbait linkbaiting click bait Clickbait NYT NYTimes New York Times Pando.com PandoDaily Facebook Instant Articles The Economist Financial Times The Guardian Android Google Chrome Google Inc. AdSense AdWords pre-roll Programmatic Programmatic Advertising Outbrain mobile ads native content marketing MoPub Flurry Zero Rating Wireless Carrier ISP Net Neutrality Adobe Flash customer experience friction frictionless commodity business
august 2015 by asterisk2a

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How AOL Fits Into Verizon's Business - YouTube

- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)

AOL Verizon Programmatic Content Programmatic Advertising advertisement targeting advertisement re-targeting The Content Wars Big Data Wireless Carrier perma-cookie cookies TechCrunch Meta Data metadata user contextual context ISP cable provider USA utility Net Neutrality
august 2015 by asterisk2a

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People are underestimating Snapchat just like they underestimated Facebook - Vox

In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.

Snapchat Facebook Mark Zuckerberg Evan Spiegel Social Media Google Twitter context business model economies of scale scale pageviews advertisement targeting advertisement re-targeting advertisement Google Search Google Inc. Yahoo! Yahoo Y! monopoly differentiate differentiation utility mobile homescreen daily habit
august 2015 by asterisk2a

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Marissa Mayer - The future of technology - YouTube

how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."

Marissa Mayer Yahoo! Y! Yahoo context Programmatic Content Programmatic Advertising advertisement re-targeting advertisement targeting Big Data user contextual interest graph Facebook Twitter cookies perma-cookie Meta Data metadata Google Search Amazon Google Inc. Internet Privacy Privacy Microsoft Bing utility The Content Wars attention span user behaviour mobile homescreen mobile first EULA TOS transparency user engagement mobile phone Smartphone iOS Apple Social Media distribution model discovery Android
august 2015 by asterisk2a

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Spotify says sorry after privacy policy anger - BBC News

The new terms included access to pictures, contact phone numbers and sensor data stored on the user's smartphone. Mr Ek apologised in a blogpost for the "confusion" the changes had created. He promised an "update" to the new policy in order to clarify it but did not suggest that the terms themselves would be changed. "We should have done a better job in communicating what these policies mean and how any information you choose to share will - and will not - be used," Mr Ek wrote. He said Spotify would not access or import people's photos, contacts, sensor or GPS data without their permission. [ but you agree that they can, by accepting the TOS. what they should have included was clear why. even if it would reveal future products and product features/changes ] // &! bit.ly/1TXXhFN // &! on.recode.net/1NDtOMh // &! bit.ly/1K9Wxr1 - its about collecting data, and selling this data, and showing you more targeted ads based on this data. Joining the ranks of everyone else.

Spotify TOS Privacy Internet Privacy community communication trust trustagent EULA Microsoft Start-Up advice Start-Up lesson Big Data perma-cookie cookies advertisement targeting advertisement re-targeting subscription model freemium business model pageviews user metadata Meta Data
august 2015 by asterisk2a

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Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry | Re/code

Last week, Instagram — the image-based social network with more than 300 million users — made a change that barely received notice outside the tech world. It officially switched on its API, or application programming interface, for ads. [...] On a practical level, it means that the Internet’s newest advertising behemoth is officially open for business. Thanks in part to the new API, Instagram’s current mobile ad revenue of $595 million a year is expected to rocket to $2.8 billion by 2017 — leaving even giants like Twitter and Google in the rearview mirror in the U.S. market. [...] Ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. [...] businesses can now log onto third-party sites to create, target and place an ad — self-serve style. [...] In June, Instagram opened up ad-targeting tools that tap into user data from Facebook profiles.

Instagram Facebook business model pageviews native advertising advertising advertisement branded content native content API Platform TOS Marketplace advertisement targeting advertisement re-targeting Big Data user
august 2015 by asterisk2a

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800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch

Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w

Appification App Store Google Play Apple App Store Facebook Messenger Facebook Instant Articles Facebook Newsfeed The Content Wars discovery distribution algorithm Silo Platform TOS Twitter linkedin Facebook Notes Wordpress self-publishing publishing 2.0 digital publishing publishing YouTube Tumblr medium.com Blogger Blogging noise noise pollution Signal vs. differentiate differentiation Google Content native advertising native friction frictionless branded e-mail marketing e-mail marketing advertisement targeting advertisement re-targeting ad targeting Big Data user
august 2015 by asterisk2a

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Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent

26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq

Apple Google Inc. Google Search AdSense Programmatic Content Programmatic Advertising advertisement targeting advertisement re-targeting AdBlock Plus AdBlock Apple App Store App Store Google Play Platform Open Platform TOS EULA iOS Android Big Data Meta Data metadata tracking perma-cookie cookies Internet Privacy Privacy Ad Network Advertising Network
august 2015 by asterisk2a

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NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code

[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.

Re/Code Vox Media BuzzFeed nbcuniversal CNBC NBC Comcast Verizon TechCrunch AOL Wireless Carrier ISP Big Data Programmatic Content Programmatic Advertising metadata Meta Data user Internet Privacy Privacy perma-cookie cookies advertisement targeting advertisement re-targeting ad targeting The Content Wars attention span user behaviour mobile phone mobile homescreen mobile first discovery distribution native marketing advertorial TV Television cable provider USA corporate conglomerate Social Media digital economy digital Multimedia digital publishing
august 2015 by asterisk2a

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Do You Trust Larry Page? - Stratechery by Ben Thompson

Given the fact that Alphabet née Google is the second most valuable enterprise in the world, it’s striking to consider Larry Page’s 2014 assessment of the company he co-founded with Sergey Brin: I think we’ve not succeeded as much as we’d like. [...] Even Google’s famously far-reaching mission statement, to “organise the world’s information and make it universally accessible and useful”, is not big enough for what he now has in mind. The aim: to use the money that is spouting from its search advertising business to stake out positions in boom industries of the future, from biotech to robotics. [...] Googles non-social approach to advertising vs Facebook and everyone else ] [ ad world begins finally to shift away from TV & other legacy forms & FB/Google are main beneficiaries coming years of changing ad spend ] [ Page/Brin want 2 lead the org 2 a new frontier. A new Google Search. &they think they a near it, ie self-driving car, that they think the timing is right NOW ]

Google Inc. Google Alphabet Inc. Larry Page Sergey Brin Don't be evil Sundar Pichai vision mission Legacy self-driving cars AI Transhumanism artificial intelligence autonomous car anti-ageing renewable energy Google X Robotics Software Is Eating The World machine learning ethical machine Internet Privacy Privacy Meta Data metadata Big Data Google Search AdSense human rights antitrust Europe FTC USA lobbyist lobby Lobbying deep learning augmented intelligence Google Glass Wireless Carrier ISP Google Fiber user Nest Labs native advertising Social Media content marketing advertising Programmatic advertisement re-targeting advertisement targeting ad targeting Twitter perma-cookie cookies Appification mobile homescreen mobile first user behaviour vertical mobile phone Android banner ads advertisement Leadership conglomerate operation operations Wall Street shareholder value profit maximisation long-term view long-term thinking short-term thinking short-term view technological progress incrementalism incremental counter culture Silicon Valley wantrepreneur
august 2015 by asterisk2a

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Berlin’s Zeotap Raises $6.4M To Let Telcos Sell Customer Data To Mobile Advertisers | TechCrunch

[ the small print, its not free, ] Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. [...] for mobile advertisers the problem Zeotap is attempting to solve is the “severe shortage” of high-quality targeting data.

Wireless Carrier Big Data TOS EULA perma-cookie tracking advertisement re-targeting advertisement targeting user Facebook cookies metadata Meta Data bulk collection Vorratsdatenspeicherung Snoopers Charter ISP Google Google Inc. AdSense AOL Programmatic Advertising Programmatic Content
august 2015 by asterisk2a

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Facebook Partners With Shadowy 'Data Brokers' To Farm Your Information - Sherbit- Personal Analytics

Its not free. U pay with ur data. Worry abt NSA? Worry abt companies too. // via bit.ly/1WbspjI // The researchers detailed many troubling aspects of Facebook’s data collection practices, including evidence that one of Facebook’s cookies is stored in every browser that visits a site with a ‘Social Plugin‘ (the embedded ‘Like’ and ‘Share’ buttons), regardless of whether or not they are a Facebook user. [...] Facebook is no longer just a social media website, it is a massive advertising business invested in tracking everyone’s consumer spending habits, on the internet and off. [ FB has also a monopsony; if you don't agree to TOS as user, don't use us. (Same told to advertisers w Newsfeed changes algo) PS we track u anyway. FB owns +70% of social media adversing spend, advertisers can't get around it ] [...] Our focus with Atlas (bought from Microsoft) is to take that technology and enable us to improve our ability to connect ad impressions to purchase behavior both offline & online,

Facebook TOS Privacy Big Data advertisement targeting advertisement re-targeting perma-cookie cookie metadata business model Mark Zuckerberg ethical machine abuse abuse of power crony capitalism Don't be evil Google profit maximisation shareholder value monopoly monopsony tracking user user behaviour advertisement advertising Newsfeed antitrust Internet Privacy Orwellian State EFF Silicon Valley counter culture Wall Street
august 2015 by asterisk2a

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Agencies vs. Publishers vs. Tech: Who Owns the Future of Content Marketing?

does it add genuine value and not try to sell you something. is it a jab?

content marketing brand awareness native advertising advertisement marketing noise Newsfeed pageviews Gary Vaynerchuk Seth Godin guykawasaki user generated content The Wars native content content discovery content distribution contextual content branded content Guy Kawasaki Social Media advertisement targeting Programmatic advertising advertisement re-targeting public awareness public perception word of mouth Net Promoter Score viral coefficient added value value creation Core Product Proposition Proposition values value corporate values intangible value business strategy business investment corporate corporate strategy Product book communication
july 2015 by asterisk2a

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Imgur finally cracks down on NSFW content -- and its users are fucking pissed

Making thinks more Family Friendly! To attract (more) actual advertisers (to get even to a 'maybe'). To fund the sites ops and with an aim to actually make a profit. Think about if Nike and co co-host their pictures on Imgur. And or post branded / native style content on imgur along the strings imgur plays. Telling a story with picture series. ie about how a product came to be/evolved (a shoe). // https://www.crunchbase.com/organization/imgur - Reddit and Imgur got funding from a17z

Reddit Imgur community community management communication TOS Platform business model Venture Capital Start-Up lesson free speech Start-Up advice user generated content advertisement banner ads native advertising branded content click farm brand awareness advertising pageviews Programmatic advertisement re-targeting advertisement targeting 4chan YouTube
july 2015 by asterisk2a

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Banner “Fraud” Doesn’t Matter | Hacker News

bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?

display advertising banner ads advertising click fraud AdSense pageviews Google Search brand awareness billboard user experience user engagement Social Media eyeballs CPM Google commoditization clickthrough native advertising branded content marketing advertisement targeting advertisement re-targeting Programmatic advertisement advertorial business model business cycle business confidence consumer confidence SAAS consumer product closetphile long-term view long-term thinking sustainability sustainable Product/Market Fit Core Value Proposition Value Proposition added creation Net Promoter Score network effect viral coefficient Start-Up lesson Start-Up advice subscription model subscription productivity aspirational aspirational product mass market niche Popular Culture Pop Culture click bait clicks Clickbait Linkbait linkbaiting Newsfeed gatekeeper impression metrics commodity business attention span user behaviour mobile first mobile homescreen paradgimshift uncertainty Evernote DropBox paywalls paywall
july 2015 by asterisk2a

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The Future Of Marketing Automation | TechCrunch

A key contributor to the current state of marketing automation is the fact that its roots stem from email blasting. As these systems layered in landing pages and forms, web activity data [tracking ie Chartbeat], triggers, etc. over time, they became bloated from trying to do too much and began to over-promise and under-deliver. [...] A Lack of Automation in Marketing Automation The biggest problem is that these rules are hard-coded to specific user actions based on an aspirational understanding of what constitutes a good lead, versus based on what the data says. [...] Rather than trying to house everything in one monolithic marketing automation system, tomorrow’s platforms will be more intelligent and thinner, plugging in many smaller specialized applications. They’ll use a wealth of data to deliver relevant recommendations across your key customer touchpoints.

e-mail marketing marketing content marketing lead generation Sales Funnel SAAS Software Is Eating The World landingpage tracking Chartbeat advertisement re-targeting advertisement targeting advertisement complexity friction machine learning deep learning augmented intelligence Big Data
april 2015 by asterisk2a

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Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch

combat falling usage & engagement!? VS bit.ly/1by0vvx pay-to-play // FB turned from keeping up with the lifes of their friends (young demographic), into clickbait distraction & time wasting machine. Other platforms emerged 2 hang digitally with ur friends that are way more simplified (tuned down 2 1 usage; Appification) with much less bells & whistles & complexity/depth & distraction vs hooked). Thus the defensive acquisition of WhatsApp, Instagram & fork-out of Messenger. They saw Snapchat as a vector of attack bc of the appeal of ephemeral in todays 'always on record' products. Where VR is bet that is maybe even 10 years out 2 come finally 2 full fruition; mass market adoption (like the phone). Crossing the chasm. // Not even 10 years old & other people attack FBs weaknesses &are winning. But what FB got going for it, another 10 years is, the usr base as advertising victims (targeting&re-targeting) enabled by masscollection via Facebook-button. &log-in used in Apps.

Facebook Newsfeed WhatsApp Instagram Snapchat Facebook Messenger user behaviour Appification single-use app mobile first mobile homescreen mobile phone user experience Mark Zuckerberg multi-product company attention span friction frictionless Signal vs. Noise pollution distraction filter bubble advertisement targeting Programmatic Advertising advertisement re-targeting advertisement marketing Social Media Wall Street shareholder value profit maximisation
april 2015 by asterisk2a

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NYT - EU and Google

“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.

Microsoft IBM Google Apple HP Facebook creative destruction Silicon Valley Skype IRC ICQ AOL Yahoo! Y! Fortune 500 Wall Street oligopoly oligopol monopoly antitrust FTC EU Nokia Snapchat Tumblr Twitter craigslist Google Search AdSense Programmatic Advertising native advertisement targeting advertisement re-targeting advertisement content marketing Huffington Post BuzzFeed YouTube economic history business cycle commodity business commoditization Amazon PayPal eBay growth economic growth microeconomics saturation market size multi-product company shareholder value profit maximisation crony capitalism exploitation short-term thinking short-term view revolving door Washington presidency barackobama lobbyist Lobbying lobby
april 2015 by asterisk2a

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Facebook trackt alle, auch mit explizitem Widerspruch | netzpolitik.org

Facebook trackt alle – mit eigenem Account oder ohne, mit Zustimmung oder explizitem Opt-Out. Das haben Nachforschungen der Universität Leuven und der Vrije Universiteit Brüssel ergeben. Die Veröffentlichung ist eine Ergänzung zu den Ergebnissen, die bereits Ende Februar veröffentlicht wurden. [...] Facebooks Ziel ist ganz klar das Schalten personalisierter Werbung. Über Cookies verfolgt das Soziale Netzwerk, welche anderen Seiten mit Facebooks Social Plugins wie dem Like-Button besucht werden und erstellt so ein Profil über die Interessen eines Nutzers. Datenschutzregelungen in der EU zufolge braucht es dazu die Einwilligung des Nutzers. Bei Facebook fehlt diese und auch ein explizites Widersprechen wie die „Do Not Track“-Einstellung wird ignoriert. Auch Nicht-Facebook-Nutzer und ausgeloggte Nutzer sind nicht von dem Tracking ausgenommen. & http://pando.com/2015/03/31/belgian-researchers-claim-facebook-breaks-eu-privacy-laws-again/ &! bit.ly/1NFvyRS &! bit.ly/1F7ME6n

Facebook Big Data Internet Privacy Privacy ad targeting advertisement re-targeting advertisement targeting
april 2015 by asterisk2a

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Facebook’s Data Protection Practices Under Fresh Fire In Europe | TechCrunch

If you don't have to pay for things, your are the currency/the business model. // ie in FB's case, targeted advertising - down to the only 10 influencers that matter >> http://techcrunch.com/2015/02/16/facebook-influencer-marketing/

Facebook TOS AGB Europe Privacy Internet Privacy abuse of power monopoly Peter Thiel advertisement re-targeting advertisement targeting marketing content marketing business model business plan
february 2015 by asterisk2a

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BBC News - Tories' £100,000 a month Facebook bill

Oddly - for all the novelties of online marketing, email remains king.

Social Media general election 2015 UK Conservative Party Labour Party UKIP marketing content marketing e-mail marketing advertisement re-targeting advertisement targeting advertisement Facebook Twitter
february 2015 by asterisk2a

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Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code

http://techcrunch.com/2014/09/28/facebook-atlas-relaunch/ + http://www.bloomberg.com/news/2014-09-29/facebook-debuts-new-tool-for-advertisers-to-track-users.html + http://www.shellypalmer.com/2014/09/facebook-atlas/ + http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ "People-based marketing" Facebook relaunches the Atlas ad suite (prev purchased from Microsoft) to target & track users across devices & sites using anonymized Facebook data; tracking connects online campaigns w/ offline purchases; Early partners incl Instagram & Omnicom, whose clients Intel & Pepsi are testing Atlas + http://www.spiegel.de/netzwelt/web/werbedienst-atlas-facebook-will-google-marktfuehrerschaft-streitig-machen-a-994363.html

Facebook Big Data user Atlas Ad Platform marketing advertisement re-targeting advertisement targeting advertisement advertising Google AdSense
september 2014 by asterisk2a

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De Maizière über Datenschutz im Internet, Gabriel zu Apple und Amazon - SPIEGEL ONLINE

Mit Blick auf die Steuervermeidungsstrategien von Konzernen wie Apple, Amazon und Google in Europa sagte er: "Das ist asozial." Heute gebe es "Click- und Cloud-Worker" ohne feste Arbeitszeiten, Jobs würden global ausgeschrieben. "Das Ergebnis sind rechtlose digitale Tagelöhner", meinte der SPD-Chef. Zusammen mit den Gewerkschaften gelte es, Leitplanken einzuziehen. Immer gigantischere Rechnerkapazitäten dürften nicht Arbeitnehmer "durch Software und Robotik ersetzen". Gabriel: "Wir müssen die totale Ökonomisierung aller Lebensbereiche verhindern." Zugleich warnte er die SPD vor einer Angst-Debatte. "Wir dürfen das digitale Zeitalter weder verherrlichen noch verharmlosen." Bis Ende 2015 arbeiten rund hundert SPD-Politiker an dem Projekt "#DigitalLeben".

tax avoidance tax evasion crony capitalism Europe Apple Amazon Starbucks Silicon Valley Berlin Start-Up Scene culture technological progress society self-employment Services Industry service economy service convenience ondemand on-demand Politics language communication Career Politicians Zalando Rocket Internet Internet Privacy Datenschutz advertisement targeting advertisement re-targeting advertisement advertising
september 2014 by asterisk2a

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Twitter knows if you’re male or female, which is only the beginning for targeted ads | PandoDaily

Gender is only the beginning. A company called Leadsift recently launched a new product that claims to analyze tweets to predict a user’s age, salary, and buying habits. “We extract over a hundred attributes by modeling on a user,” Leadsift CEO Tukan Das tells me. “Let’s say you check into an airport more than three times per month. We’ll automatically learn that you are a frequent flyer and a businessperson.”

Big Data analytics algorithm algos algo algorithms Twitter advertisement targeting advertisement re-targeting HTTP cockie
september 2014 by asterisk2a

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Facebook ads already know everything about you. This company wants to bring the same ad targeting to Twitter | PandoDaily

In any case, between the rise of more sophisticated ad targeting services like Leadsift, not to mention reports that Twitter may be experimenting with a Facebook-style algorithm, it’s beginning to feel like we’re exiting the golden age of social networks, when it was about conversations with other humans, and entering some strange corporatized new era, where the brands have taken over our favorite sites.

Twitter Facebook algorithm algos algo Newsfeed advertisement re-targeting advertisement targeting
august 2014 by asterisk2a

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Facebook and Twitter preen their feathers with commerce-related announcements | PandoDaily

The future of social networking, it seems, requires a shopping cart.

Twitter Facebook incremental incrementalism Social Network business model business plan Google+ Privacy Internet Privacy Instagram advertisement targeting advertisement re-targeting advertisement advertising intent advertorial shopping e-commerce ecommerce commerce Consumerism consumerist consumer
july 2014 by asterisk2a

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Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ

“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/

YouTube Sales Funnel Polaris Maker.TV Blip.tv Maker Studios vertical niche advertisement targeting advertisement re-targeting intent consideration marketers advertisement advertising brand deals content distribution audience content creator Millennials Personal
may 2014 by asterisk2a

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Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review

We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.

advertisement advertising marketing Sales Funnel Social Media e-commerce Salesforce affiliate marketing future of business intent consideration advertisement targeting advertisement re-targeting Twitter Facebook Pinterest Consumerism consumerist tastemakers advocates Evangelist Sephora engagement conversion customer experience sharing currency product awareness brand awareness Gary Vaynerchuk content marketing word of mouth influencer influence context content value creation freemium monetization monetisation business model customer empowerment customer engagement customer acquisition customer retention customer service customer outreach customer amplification marketers ruin everything millennials generationy bullshit detector Google AdSense banner ads noise home screen customer relationship non-linear world Personal branding
may 2014 by asterisk2a

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What Was That You Were Saying About Not Commingling Data With Facebook?

What Was That You Were Saying About Not Commingling Data With Facebook? Moves, April 24, 2014: “For those of you that use the Moves app — the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.” Moves, May 5, 2014: “We may share information, including personally identifying information, with our Affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook) to help provide, understand, and improve our Services.”

Facebook Yahoo! Google trust trustagent confidence Internet Privacy Don't be evil Consumerism consumerist zombie consumer Big Data Social Network analytics advertisement advertising ad targeting ad re-targeting Sales Funnel metadata
may 2014 by asterisk2a

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