asterisk2a + publishing2.0   28

Why I’m Bullish on the News - POLITICO Magazine
Go maximum mass or maximum specific. [...] News organizations are also going to have to mix and match revenue models. I see eight obvious ones: advertising, subscriptions, premium content, events, cross-media promotion, crowdfunding, micropayments and philanthropy. [...] Today, this same science culture, this civilization of engineers and math, is again on the rise. And to many, it feels like it’s running away with the future. [...] The point is that, for people who aren’t deep into math and science and technology, it is going to get far harder to understand the world going forward. || + http://www.politico.com/magazine/story/2014/05/1-destroy-the-village-2-save-it-105923.html + http://www.politico.com/magazine/story/2014/05/lords-of-the-viral-internet-105905.html + http://www.politico.com/magazine/story/2014/04/brauchli-keller-interview-the-new-york-times-is-not-going-to-turn-into-buzzfeed-105900.html
investigative  journalism  journalism  journalismus  citizenjournalism  Marc  Andreessen  news  industry  news  paper  nytimes  Silicon  Valley  Niche  Content  Technology  advertising  advertisement  craigslist  job  board  revenue  model  business  plan  business  model  freemium  marketplace  technological  history  internet  culture  culture  shock  mass  culture  subculture  Pop  Popular  BuzzFeed  Twitter  Social  Media  Facebook  Reddit  history  science  culture  science  Moore's  Law  unintended  consequences  unknown  unknowns  complexity  disrupting  markets  disruption  publishing  publishing2.0  self-publishing  publishing  2.0  singularity  BitCoin  communication  public  relations  PR  Nate  Silver  monopoly  oligopol  oligopoly  barriers  to  entry  print  magazine  print-is-dead  Jeff  Jarvis  marketplace  of  ideas  Viral  Viral  Video  entrepreneurial  entrepreneurship  Gary  Vaynerchuk  Huffington  Post  Gawker  Washington  Post  NPR 
may 2014 by asterisk2a
Foer & Shteyngart: The Final and Last Death of the Novel - YouTube
A panel consisting of Jonathan Safran Foer, Tea Obreht, and Gary Shteyngart contemplates the death of the novel. Foer believes the novel can't compete with technology, while Shteyngart sees fiction as the new poetry.
digitalnatives  digital-economy  digital-content  publishing2.0  publishing  writing  fiction  novel 
october 2012 by asterisk2a
Dear Authors, Your Next Book Should be an App, Not an iBook
Carr, in some senses, is right. Reading has changed. What’s not addressed is why this is a bad thing. Carr’s argument is rooted in a distinction between serious readers and non-serious readers. His example involves someone reading only a few paragraphs of a nytimes article, then posting it on Twitter. Carr defines this reading as, “reading in the way that rubbing against women on the subway is sex.”

His example is vivid but also flat out perverse. Carr is confusing length with quality, and more profoundly, he’s confusing the ends with the means.

The mission of an author isn’t to get you to ‘read all the words’, it’s to communicate in the rawest sense of the word. Whether you’re Jeff Jarvis or Dan Brown, you have an idea or a story and a book is a way to express it to the world.
iphone  iPad  nytimes  reading  ebook  publishing  publishing2.0  books  apps  culture  internet 
april 2010 by asterisk2a
NSFW: I Admit It, The iPad Is A Kindle Killer. I Just Wish It Weren’t Going To Kill Reading Too
And at that point the iPad will indeed have killed the Kindle. But, for millions of casual readers, it will also have killed something far more valuable: the experience of reading for pleasure.
iPad  Kindle  ebook  publishing  publishing2.0  reading  ebooks  ereader  amazon  apple 
april 2010 by asterisk2a
Will AOL and Demand Media’s Content Farm Strategy Prevail?
This is why folks like Slate’s Farhad Manjoo have ripped Demand Media to shreds, echoing the fact that its content is good enough to get indexed on Google’s search results but bad enough to induce users to click on a Google ad and go elsewhere (thereby generating revenue for Demand). That might actually have been one of the nicer things said about the company.

Online Content is Art and Science
Making sure it’s SEO friendly is also important, but in a world where content is shared through social networks, it needs to strike a chord with audiences, be it readers, listeners or viewers. Video, in particular, is not even really properly indexed on search engines, so an SEO-centric strategy might be useless to begin with. I’ve covered what makes video get discovered before.

But as much as venture capitalists don’t like to hear this, no amount of science will remove the art that is publishing, or the emotions that fuel marketing decisions.
ugc  aol  eHow  demandmedia  media  content  tuki  video  text  slate  strategy  monetization  blogging  SEO  production  publishing  publishing2.0  distribution 
april 2010 by asterisk2a
Media Apps and the iPad: Surprise! Free Is Better
Kevin Anderson, former blog editor at The Guardian, said that iPad app pricing is “a last act of insanity by delusional content companies.” And the sense that media apps are trying to wall off their content from the broader Internet is also likely to be disconcerting to some, says Josh Benton of Harvard’s Nieman Journalism Lab. Meanwhile, some newspaper and magazine companies are still reluctant to embrace the iPad because they are afraid of ceding too much control — and giving up too much revenue to Apple,
Publishers are worried that paying Apple 30 percent of their sales from the device will eat into their revenues too much, and are also concerned that the computer company will wind up controlling access to the subscriber data that comes from the iPad. Several major media companies including News Corp. and the four largest magazine publishers are apparently trying to create their own digital storefront for content because they dont want Apple to control access to their publications
iPad  publishing  publishing2.0  newspapers  apple  itunes  ibooks  newspaper  NYTimes  WSJ  guardian  jeffjarvis 
april 2010 by asterisk2a
Seth's Blog: Publishing books to make money...
is a little like hanging out in a singles bar if you want to get married.

It might work, but there are way better ways to accomplish your goal.

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.

The only people who should plan on making money from writing a book are people who made money on their last book. Everyone else should either be in it for passion, trust, referrals, speaking, consulting, change-making, tenure, connections or joy.
publishing  writing  books  blog  blogging  publishing2.0 
march 2010 by asterisk2a
Seth's Blog: Driveby culture and the endless search for wow
Culture has been getting faster and shallower for hundreds of years, and I'm not the first crusty pundit to decry the demise of thoughtful inquiry and deep experiences. The interesting question here, though, is not how fast is too fast, but what works? What works to change mindsets, to spread important ideas and to create an audience for work that matters? What's worth your effort and investment as a marketer or creator?

The difference this time is that driveby culture is both fast and free. When there's no commitment of money or time in the interaction, can change or commerce really happen? Just because you can measure eyeballs and pageviews doesn't mean you should.

In the race between 'who' and 'how many', who usually wins--if action is your goal. Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged.
tuki  culture  advertising  publishing  publishing2.0  internet  marketing 
march 2010 by asterisk2a

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