asterisk2a + prevention + greed   1

The Mexicans dying for a fizzy drink - BBC News
Mexicans consume more carbonated drinks per person than any other nation, and the country has one of the world's highest rates of childhood obesity. Two years ago the government introduced a tax on sugary drinks - but is it working? [...] So what do the big US brands make of Mexico's approach? Hank Cardello of the Obesity Solutions Initiative, an industry-funded lobby group in Washington DC, cracks open a can of diet ginger ale and tells us. "You have to look at ways of expanding the tool kit of solutions," he says. "The typical regulatory tool kit is tax, ban, limit, constrain - those kinds of anti-growth words, if you would. They're anathema to what the companies have to do. "We should ban the word 'should'. It's like a parent talking to a child. 'You should eat better, you should do this.' "No. When broccoli tastes like a cheeseburger, I'll eat more broccoli. You don't lecture to people to get them to change."
Mexico  childhood  obesity  obesity  epidemic  obesity  Sugar  Tax  Positioning  PR  spin  doctor  lobbyist  lobby  Lobbying  Food  Politics  poverty  diet-related  disease  chronic  diseases  sick  population  health  crisis  USA  revolving  door  Policy  Makers  Career  Politicians  prevention  intervention  public  awareness  public  sentiment  public  health  public  health  Wall  Street  profit  maximisation  shareholder  value  Greed  crony  capitalism  capitalism 
february 2016 by asterisk2a

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