asterisk2a + perspective + celebrity   3

Mike Ueberroth - Mobile Uploads
Malala Yousafzai & Kylie Jenner. Both turned 18 recently. One was given a Ferrari and spent thousands on facial modification. The other was awarded a Nobel Peace Prize, survived a gun shot to the face by the Taliban due to corruption in her country, and opened a school for Syrian refugees to combat the lack of education for youth around the world. What's upsetting is the media is only covering one of these stories as "breaking news." Share the post to spread real love and inspiration across the youth of the world. Last thing to note, Malala is infinitely more beautiful! **re-posted // hard things are hard for a reason! // what happens to the cognitive surplus what everyone talked about at the turn of the century? its being eaten by consumption pattern - on the mobile homescreen (Entertainment, utility, Gaming, Escapeism, snacking).
Social  Media  Celebrity  of  You  culture  status  anxiety  status  symbol  socioeconomic  status  status  Selbstdarstellung  Selbstfürsorge  Selfie  Millennials  Dopamine  Persistence  instant  gratification  work  career  advice  career  ladder  intrinsic  motivation  Purpose  happiness  index  well  being  Mastery  Autonomy  life  hacker  life  lesson  Process  Gary  Vaynerchuk  Casey  Neistat  Perspective  change  entrepreneurship  generationy  Start-up  of  You  cognitive  surplus  mobile  homescreen  zombie  consumer  distraction  attention  span  21stcentury 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
▶ Marc Ecko Interview at The Breakfast Club Power 105.1 - YouTube
Marc Ecko - legacy over money. + Perception is perception, it's not reality. How are you perceived, your brand. Focus on what you are good at (Talent), and do that well (+Hustle). And then later comes the Hustle, even more so + harder work, if you want to go beyond that. ... "Kanye! You don't need those gatekeepers. [...] Don't let your product be defined by a certain price point [by those gatekeepers]. [...] Don't try to imagine your future in a straight line. [...] Hubris can kill yourself. Don't get high on your own supply. [Stay Humble, authentic, down to earth, stay true to yourself.]" [...] "Nike makes an event out of a product." + v=k3SIkVIj7TQ "Perfect is the Enemy of Great. Constrains drive Creativity. Pro/Am Picture." [...] "Public Perception (and ur perception) is not Reality. [...] Problem of being disconnected. Swing ur dick without being a dick. Be intellectually honest" + http://www.youtube.com/results?search_query=Marc+Ecko+Unlabel+Selling+you+without+selling+out&sm=3
Marc  Ecko  Book  Gary  Vaynerchuk  Social  Media  brand  branding  personal  brand  brands  marketing  perception  PR  differentiation  Music  Industry  Urban  Culture  Fashion  Industy  Kanye  West  entrepreneurship  entrepreneurial  entrepreneur  Gatekeeper  Gatekeepers  Luxury  Consumerism  consumerist  Fame  Fan  Base  lifehacks  lifehacker  life  lesson  self-belief  self-respect  self-awareness  Self-esteem  Pop  Culture  celebrity  internet  Tony  Robinson  Law  of  Attraction  Nike  Entertainment  Industry  Jay-Z  hubris  Legacy  digital  artist  artist  digital  economy  digital  natives  digital  content  Start-up  content  creator  creativity  creative  craft  Web  2.0  Tobuscus  Andy  Warhol  GoPro  life  hacker  Perspective 
january 2014 by asterisk2a

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