asterisk2a + maker   25

Maker Studios May Not Hit Disney Earn-Out Goals | Re/code
The most significant issue for Kreiz and other Maker executives and investors will likely come down to money. There’s no dispute about the fact that Maker has continued to grow under Disney, but it appears that Maker hasn’t hit goals it thought it could clear in May 2014 (I don’t know how the specific earn-out goals are structured). It’s not unusual for acquired companies to miss earn-out goals — it may be more common than not. But at the time of the deal, Maker backers seemed unusually confident about their ability to get all or most of the extra $450 million Disney might pay out. [ ... ] [ apparently, income ] generated per view has decreased.
Disney  Maker  Studios  M&A  Mark  Suster  Start-Up  lesson  Start-Up  advice  acquisition  YouTube  Facebook  Video  Newsfeed  Facebook  Video  content  discovery  content  distribution  business  model  pageviews  CPM  The  Wars 
august 2015 by asterisk2a
Ich mache, also bin ich | Kulturjournal | NDR - YouTube
everything comes in waves, ebb and flows. there is no natural equilibrium. routine jobs = non-mobile creatives / anti-status anxiety / // loesung von der bespassungs kultur - youtu.be/6bSzl_rhJwg
counter  culture  maker  movement  Capitalism  routine  jobs  Entschleunigung  Etsy  DaWanda  Industrial  Revolution  2.0  psychology  sociology  individuality  individualism  consumerist  consumerism  zombie  consumer  status  anxiety  status  symbol  socioeconomic  status  Share  Economy  culture  society 
april 2015 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Forget AOL — Activist Attack on Yahoo Is All About Forking Over Alibaba Cash | Re/code
many think such a merger [w AOL] could save costs by bringing together two companies that are in the same two key businesses, advertising and content. Others consider it a potential disaster, knitting together two companies saddled with backward-looking assets and a questionable recipe for future growth. That is, outside of acquisitions, which Mayer has employed heavily in the past two years of her leadership, frantically buying up a range of small mobile-focused startups to try to inject more innovation, talent and product savvy into the long-moribund Yahoo. While the effort is laudable in principle, investors seem unimpressed with her purchases, and, at this point at least, they have yielded no concrete bottom-line improvements to Yahoo’s much-flagging core business.
AOL  content  commoditization  commodity  business  Yahoo!  differentiation  differentiate  Tumblr  youthification  M&A  BuzzFeed  Upworthy  Maker  Studios  Marissa  Mayer  shareholder  shareholder  value  short-term  thinking  short-term  view 
september 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
The Bouncevlog (Castles, Friendly Security, and Shay's Interview) - YouTube
The cool kids in high school are now the cool kids on YouTube. ... Twitter, Fb, and YT and Google are internet commodities. Instagram, Gifs, Vine, ... are the new hip stuff to be on to create for. Tumblr seems to be in the middle. as does foursquare. ....
YouTube  Community  Start-up  Nerd  Geek  corporatism  Entertainment  Industry  Music  Industry  economies  of  scale  economics  of  abundance  Hollywood  mainstream  media  mainstream  Maker  Studios  Mediakraft  MCN  YouTube  Network  economies  of  agglomeration  Twitter  noise  Google  Recommendation  Engine  curation  curator  personality  Personal  Brand  brands  branding  Facebook  generationy  millenials 
march 2014 by asterisk2a
Disney Ponders the Biggest Big Media YouTube Bet Yet: Buying Maker Studios | Re/code
But that enthusiasm for YouTube investments has been tempered in the last year, as big players on Google’s video site have complained that they don’t make enough money there — either because YouTube’s ads aren’t lucrative enough, or because YouTube takes a big chunk of those dollars via revenue sharing deals, or both. Many big YouTube networks, such as Maker, are trying to find ways to make money outside of YouTube by distributing their videos to other hubs, including Microsoft’s Xbox, as well as building their own properties. And they are also trying to strike “integration” deals that don’t require them to share revenue with YouTube; Maker has recently signed what it says is a significant integration deal with Pepsi.
YouTube  Network  Machinima  StyleHaul  MCN  Maker  Studios  Google  FullScreen  AwesomenessTV  Platform  TOS  content  distribution  digital  content  content  creator  ID 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Those YouTube Promo Plans Are A Lot More Common Than You Might Think
But it's something of a necessary evil, he continues. With copyright issues and the struggle to remain relevant amongst the sea of other YouTubers trying to get their Let's Plays noticed, a cushy bonus like a few extra bucks per thousand views could feel like a good deal. And so Boogie warns to take the videos you see with a grain of salt, because these kinds of deals are fairly widespread within the community. And despite many of these contracts necessitating a disclosure of the agreement in the descriptions of these videos, not every YouTuber is as open about the deals they make, Boogie says.
YouTube  MCN  Entertainment  Industry  Hollywood  copyright  copyright  infringement  Content  ID  Google  MPAA  RIAA  Let's  Play  transparency  Maker  Studios  Machinima  Remix  Culture  internet  meritocratic  meritocracy  democracy  democratisation  Net  Neutrality  economics  of  abundance  abundance  relevance  value  creation  added  value  Gary  Vaynerchuk  personal  brand  brand  brands  branding 
january 2014 by asterisk2a
Fullscreen // Careers at Fullscreen
Job Opening Listings suggest ... big Networks take money in the hand to create own Platforms where they have the final say and 100% control. Make Studios aquired Blip.tv and launched PolarisGo. Job Openings: Software Engineering DevOps Systems Engineer Front-End Engineer (SWE) Full-Stack Engineer Ruby Engineer Software Engineer (Backend) Software Engineer in Test: QA Automation Eng/Web & Mobile iOS Engineer
Maker  Studios  Fullscreen  MCN  YouTube  Network  YouTube  Platform  content  distribution  distribution  PolarisGo  Blip.tv 
january 2014 by asterisk2a
Grace Helbig Is Leaving My Damn Channel And 'Daily Grace' In 2014
Helbig is, like many of her peers, less interested in YouTube and curious about moving on to bigger and better platforms. + http://newmediarockstars.com/2013/12/grace-helbig-to-move-on-from-my-damn-channel-and-daily-grace-in-new-year/ 2014 will shape up to be a banner year for YouTube endings: Kingsley will be departing, Ray William Johnson’s “Equals Three” show will be done and now Grace Helbig will be finished making videos for My Damn Channel and their Daily Grace channel. + http://newmediarockstars.com/2013/12/kingsley-announces-2014-as-his-final-year-on-youtube/ "I’ve had some good ideas over the years, a couple flops and I have a couple of things left to try, but I never want to upload just for the sake of uploading. I want to stop while they still enjoy me and not run my channel into the ground for no reason. [...] People were making videos to make others happy." + http://www.thevideoink.com/news/grace-helbig-breaks-up-with-my-damn-channel/
YouTube  Platform  YouTube  Network  creative  destruction  creativity  digital  content  content  creator  short-form  content  microcontent  microblogging  paidcontent  content  distribution  authenticity  brand  branding  brands  vlog  vlogging  distribution  digital  artist  digital  economy  digital  natives  intellectualproperty  Maker  Studios  Fullscreen  MCN  Ray  William  Johnson 
january 2014 by asterisk2a
Base79
@videoamt ist bei base79 - und ist zufrieden. + http://www.theguardian.com/technology/2013/jul/24/youtube-patrick-walker-base79 "The economics are still to be proven in many cases, so you have to get the right mix of production costs commensurate with the type of income you're going to generate. It's a good time to stay focused on the goal." [...] There has been speculation in recent months about some MCNs looking beyond YouTube for distribution of their videos, in an effort to boost views (and thus ad revenues) while reducing their reliance on a single platform. [ << Don't build your castle on someone elses tropical island. ] "I think every multi-channel network would be wise to continually focus on how they serve creators not only on YouTube, but through different means of distribution and channels," he says. [ << Twitter, Fb, Vine, Twitch, self-hosted as SourceFed does. Hulu, Roku, Netflix, UK Netflix alternative - Now TV, BlinkBox, LoveFilm (amazon) - Germany Clipfish, MyVideo, ]
YouTube  YouTube  Network  Vlog  content  digital  content  MCN  content  creator  short-form  content  paidcontent  content  distribution  content  distribution  Platform  Google  TOS  Maker  Studios  Machinima  Philip  DeFranco  SourceFed  Twitter  Vine  Facebook  targeting  advertisement  advertising  reach  Revision3 
december 2013 by asterisk2a
CuteWinFail Fires Toby Turner - Tubefilter
The online video industry has grown to a point where enough money is at stake to warrant seemingly sever repercussions when a contract is allegedly breached. It’s a signal of the maturation of the space, and a note that the players involved are becoming increasingly more serious about, and protective of their businesses. - See more at: http://www.tubefilter.com/2012/11/30/cutewinfail-fires-toby-turner/#sthash.0W6U2lVz.dpuf + http://www.tubefilter.com/2012/11/27/ray-william-johnson-runaway-planet-studio-julian-smith/ - RWJ, “but as far as I do know, there’s no good reason to ever sign your Youtube Adsense account over to a 3rd party. Ever. Period. Anything a Youtube-based network wants to do for you, they can accomplish without seizing control of your Adsense account. If you want production or managerial assistance, then partner with a production entity or manager and pay them a percentage of your expected revenue, but don’t sign your Adsense over.
YouTube  Maker  Studios  Revision3  Machinima  YouTube  Network  content  creator  content  digital  artist  digital  content  Adsense  advertisement  advertising  jasoncalacanis  Ray  William  Johnson  Toby  Turner 
december 2013 by asterisk2a
Broken Market Chronicles: Algos Gone Autosell Wild - Video Explanation Of What Happened | ZeroHedge
Algos (automated trading strategies, via quantitative analysis and computing power) did disrupt the Equity markets again, substantially.

http://www.zerohedge.com/news/nyse-cancel-trades-beyond-30-band-opening-price-various-stocks-knight-foot-bill-balance

http://www.zerohedge.com/news/what-happens-when-hft-algo-goes-totally-berserk-and-serves-knight-capital-bill

__ 1 day later:

What Does It Cost When Your Algo Goes Haywire?

$440 mln, in the case of Knight Capital, the giant market-making firm.

The company has essentially put itself up for sale after yesterday’s major technical snafu…
Knight  Capital  market  maker  HFT  SEC  WallStreet  algo 
august 2012 by asterisk2a

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