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Costolo’s plan to make Twitter all about entertainment makes perfect sense | PandoDaily
"There are huge dollars in entertainment– more than in news and certainly more than in what your friend had for lunch. Twitter is the only force on earth that argues against time shifting. Sure you can TiVo the Oscars. But you better not open Twitter for two hours if you do. And lastly, with “just” 300 million users or so Twitter desparately needs to go mainstream. Like it or not, this is a generation of consumer Web companies graded on the Facebook and LinkedIn curves. You gotta either have the size of the former or the monetization of the latter. The lowest common denominator on global culture are movies, music, TV, and sports. As his friend Ryan Seacrest can attest, more people vote for American Idol hopefuls than elected officials." || Twitter is now a live stream of what is happening. The shortest & most accessible form to NOW. Not more. Not less. Your hourly quick fix. Part of the home screen. Next to Snapchat & WhatsApp & FB ... + http://bit.ly/1rkVyMh + http://bit.ly/1g1LJeO
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