asterisk2a + long-form   3

Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a

related tags

2.0  added  advertisement  advertising  advertorial  advice  Amazon  App  artist  attention  bait  book  business  BuzzFeed  click  Clickbait  consumer  Consumerism  consumerist  content  convenience  copywriting  Core  creation  creativity  creator  curation  Design  digital  discretionary  disposable  disrupting  disruption  distribution  economy  emotion  engagement  experience  Facebook  feedback  Fit  freemium  friction  frictionless  gratification  homescreen  impressions  income  Information  Instagram  instant  intangible  intent  intention  interactive  investigative  journalism  journalismus  Lacy  lesson  Linkbait  linkbaiting  long-form  loop  management  market  markets  mass  Media  metrics  micro  mobile  model  monopoly  native  natives  niche  noise  novelty  oligopol  oligopoly  pageviews  paid  Pando.com  PandoDaily  paywall  paywalls  Platform  pollution  product  Product/Market  productivity  Proposition  publishing  quality  Re/Code  Sarah  self-publishing  shared  short-form  Signal  Silicon  Snapchat  Social  span  spending  Start-Up  Store  strategy  TechCrunch  The  throwaway  Tumblr  Twitter  user  Valley  value  Verge  vs.  Wars  WhatsApp  zombie 

Copy this bookmark:



description:


tags: