asterisk2a + law + acquihire   2

DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
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may 2014 by asterisk2a
Why your dinky little startup is worth billions of dollars - Quartz
Though companies hire trained futurists, technology is still moving to fast to predict where it will go. “Value has become an abstraction because we don’t really know what kind of product is going to make the most money,” Chayka writes. “We have no idea what kind of technology will dominate the commercial landscape over the next decade, let alone century.” For companies with as much money and as much to gain—and lose—as Google, Facebook, and Twitter, it’s better to be optimistic about hyped startups than to let them slip away. Of course, this means that they know some of their acquisitions will be duds and even those that aren’t will be expensive. But it’s worth more to them to stay ahead of the curve.
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april 2014 by asterisk2a

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