asterisk2a + intent   9

Google Sees Click Growth But Value Falls - YouTube
Search Advertising less valuable, less conversion 2 advertisers. Despite being 'relevant.' Social Media (Facebook's +70% share) is eating (taking away some of) Google's lunch ... is reacting internally, knowing that they might have reached the peak value/per click. Reducing cost (headcount and investment spending) // &! youtu.be/ZeNzCP_Jbf4 - &! - Mobile will be worth more next year than Desktop Search!? & Vertical search competition (intention) ie OpenTable, Yelp!, Amazon, YouTube (2nd biggest search engine), Linkedin (people), Facebook (people), Twitter Search (breaking events) vs Google News, banner/display advertising (Programmatic Advertising) w Google AdSense - vs - AOL (acquired by Verizon) // &! tcrn.ch/1LkPDjP "The market has recently focused on Google’s cost profile, especially in the context of the company’s slowing revenue growth." << Wall Street. Even Google cant deny Wall Streets demands. &! on.recode.net/1J9SwlR
Google  Google  Search  mobile  phone  mobile  homescreen  mobile  first  Yahoo!  Facebook  display  advertising  TV  advertising  marketplace  marketplace  efficiencies  Social  Media  native  advertising  branded  content  added  value  value  creation  intent  vertical  Google  News  Programmatic  profit  maximisation  shareholder  value  mainstreet.org  marketshare 
july 2015 by asterisk2a
[PreMoney MIAMI] Upfront Ventures, Mark Suster, "Venture Outlook 2015 - Goldrush or Fool's Gold" - YouTube
(1) Change from Sales Funnel to Funnel of Intent on Mobile and Social Media. Lower Marketing/Early user acquisition cost at scale. And tap to credit cards to with one click through third party Platforms. And also Open Source Software Stacks and buying 'by time' the hardware stack on Google, AWS or Azure is paradigm shift. Results also in noise one has to break through first - raising the bar (by user choice) for everyone. (2) min10 - Value Creation held inside Private Market through growth & late-stage investing instead of IPO with single-class share structure with wobbily business numbers 'help you god that you aren't out 24m later' because of impatient Wall Street. (3) min14 Series D valuations show Private Market highest bidder wins phenomenon. But Valuations are up across the board. And with more Seed/Angel Investors, Seed Valuations are also bid up higher compared to ABC. // &! min29 youtu.be/25TxrhsXFvs - 500 Startups, Dave McClure "4 Years of Moneyball - What Have We Learned"
Silicon  Valley  Seed  Round  A  Round  growth  Venture  Capital  Sales  Funnel  Funnel  of  Intent  mobile  first  mobile  homescreen  mobile  phone  Social  Media  Start-Up  lesson  Start-Up  advice  hunt  for  yield  ZIRP  NIRP  QE  secular  stagnation  productive  investment  Private  Market  Platform  TOS  2000  dot.com  bubble  2008  IPO  Wall  Street  single-class  share  structure  SPV  short-term  thinking  short-term  view  Hedge  Fund  Mutual  Fund  Private  Equity  late-stage  funding  Unicorn  seedround  seedfunding  angelinvestor  angel-list  Angel  Investor  angelinvestors  incomplete  information  complexity  unintended  consequences  Dave  McClure  Mark  Suster  UpFront  Ventures  500  Start-ups  paradigm  shift 
april 2015 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
Why Twitter, AT&T and GoPro all want to be media companies and Bing Launch of the Week - YouTube
Run of the mill companies which found traction and executed well(ish) to a certain degree (which is debatable) = Technology (which removes friction and enables discovery and builds graph of x [ friends, work, hobby, interests ] & user data [Big Data] ) +++ Media, Content. ... ie. Yahoo! - Tumblr, Twitter, Fb, Pinterest, Soundcloud. There is no free lunch. Period. Soundcloud monetization options: pro accounts, ads, + pre-roll in audio - targeted at same music taste. But intent - to buy - is much lesser degree.
Twitter  Soundcloud  monetization  monetisation  freemium  advertising  ad  advertisement  advertisement  targeting  Facebook  GoPro  Pinterest  interest  graph  intent  YouTube  Twitch  Google  Tumblr  Yahoo!  business  model  Big  Data  Platform 
may 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Will Foursquare CEO Dennis Crowley Finally Get It Right? | Fast Company | Business Innovation
It's a compelling prospect: If Google has built a $294 billion business based on your explicit searches, Foursquare's bet is that the data behind your implicit intent are just as lucrative. [...] If you check in at Walgreens, should we show you an ad for toothpaste? We're not sure," he says. "Does that dilute the experience?" [...] And Crowley is well aware of what's become of him: His identity is his company; he is only as mature as it is. "I've thought about it for a while, and to me it's like I've got to close this chapter in my life before I can go on to the next one,"
Dennis  Crowley  foursquare  Twitter  Start-Up  entrepreneurship  entrepreneur  Pivot  monetization  monetize  Brand  Deal  advertisement  advertising  marketing  Yelp  Facebook  Google  geolocation  hyperlocal  GPS  Smartphone  Founders  co-founders  co-founder  Yahoo  Search  Intent  Web  3.0  Google  Autocomplete  Autocomplete  Social  Media  Web  2.0  Instagram  Vine  Flickr  Tumblr  philosophy  identity  Jack  Dorsey  Kevin  Systrom  David  Karp  Kevin  Rose  Digg 
february 2014 by asterisk2a

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