asterisk2a + influencer   12

Youtube - Eine BeSCHANDsaufnahme | Behaind
Mehr zur BeSCHANDsaufnahme - Feedback - //&! Youtube Kritik mit Flo und David # MARIES STAMMTISCH - //&! Reach (width) vs Depth (Gary V, clickthrough, word of mouth, adding always value, not wasting your time, ) [...] vlogs and let's play mit keiner eigenen kreativen eigenleistung.
YouTube  Entertainment  Escapeism  mobile  homescreen  Gaming  attention  arbitrage  attention  graph  attention  span  Social  Media  Clickbait  Linkbait  Newsfeed  BuzzFeed  Casey  Neistat  Gary  Vaynerchuk  community  sex  sells  Wegwerfgesellschaft  exploitation  IQ  instant  gratification  gratification  Dopamine  Instagram  Twitter  Facebook  Snapchat  value  add  added  value  Influencer  Twitch  Entertainment  Industry  Tabloid  gossip  gossip  culture  Kim  Kardashian  Reality  TV  Television  Music  Industry  Hollywood  Gesellschaft  society  Creative  destruction  vlog  vlogging 
april 2016 by asterisk2a
Epoxy partners with top MCNs to makes multi-platform content management less of a pain | PandoDaily
The emergence of tools like Epoxy couldn’t have come at a better time for MCNs and the creators they represent. While YouTube has continued to grow in reach, the video giant’s relationship with its stars has deteriorated rapidly. Many prominent voices in the community have questioned the fairness of the revenue splits available on the platform, as well as the lack of sales support and sophisticated content management tools. The result of this discontent has been a general belief that it’s no longer enough to build a “YouTube business,” but rather that it’s crucial to build a multi-platform video business with YouTube as just one aspect – typically the top-of-funnel audience acquisition component.
MCN  YouTube  Network  Social  Media  Multimedia  Platform  TOS  content  distribution  content  creator  Instagram  Vine  Twitter  Facebook  Snapchat  Sales  Funnel  marketing  advertising  native  advertising  content  marketing  SaaS  operations  influencer 
january 2015 by asterisk2a
The Shazam Effect - The Atlantic
"“Because the most-popular songs now stay on the charts for months, the relative value of a hit has exploded. The top 1 percent of bands and solo artists now earn 77 percent of all revenue from recorded music, media researchers report. And even though the amount of digital music sold has surged, the 10 best-selling tracks command 82 percent more of the market than they did a decade ago. The advent of do-it-yourself artists in the digital age may have grown music’s long tail, but its fat head keeps getting fatter.”" &! &! &! &!
Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Big  Data  Spotify  analytics  prediction  filter  bubble  filters  filter  algorithm  content  curation  individuality  curation  curator  Tipping  Point  celebrity  culture  sociology  psychology  Fame  pageviews  business  model  influencer  influence  long-tail  longtail  ProAm  YouTube  Platform  Social  Media 
november 2014 by asterisk2a
The Long Game Part 1: Why Leonardo DaVinci was no genius on Vimeo
honing your craft, put the work in, grind it out, ... sort of the 10k hour rule by gladwell - sort of. // Part 2: // ++ THE GAP by Ira Glass - - hone your skill your craft by putting stuff out. period. // ++ “The most important possible thing you can do is do a lot of work.” [...] The question of what makes someone successful has occupied some of history’s greatest minds. For Alexander Graham Bell, success was bound to befall the person “who carefully advances step by step, with his mind becoming wider and wider.” [... prolonged exposure ... grit ... personal growth and professional growth mindset ... there is no overnight success. ]
creativity  patience  long-term  thinking  long-term  view  craft  skill  practical  skills  practical  skill  set  skills  history  innovator  innovation  incremental  incrementalism  peak  creator  influencer  influence  Remix  Culture  digital  economy  Age  life  lesson  life  hacker  western  lifestyle  lifelessons  lifelesson  Millennials  generationy  entrepreneurship  entrepreneurial  entrepreneur  beginner  Start-Up  lesson  Start-Up  advice  Ira  Glass  exposure  literature  liberal  arts  ambition  self-belief  self-improvement  self-awareness  self-publishing  self-employment  publishing  2.0  writing  digital  content  content  creator  Mobile  Creative  Mobile  Creatives  value  creation  creating  creation  Creative  Commons  collaboration  Collaborative  mentoring  mentor  internship  on  job  training  Trainee  education  education  policy  critic  critiques  critics  graphic  artist  digital  artist  artists  Signal  vs.  Noise  filter  bubble  content  curation  content  distribution  Personal  Brand  expertise  progress  human  progress  Success  grit  psychology  Personal  Management  growth  professional  growth  profession  professional  growth  mindset  HR  human  resources  overnight  corporate  people  intellectual 
july 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Schwarmintelligenz: Gemeinsam sind wir dümmer - SPIEGEL ONLINE - Nachrichten - Wissenschaft
Bei fast allen Fragen zeigte sich, dass die zuerst gegebenen Antworten im Durchschnitt die besten waren. Je mehr die Probanden über die Schätzungen der anderen Studienteilnehmer wussten, umso mehr sank die Schwarmintelligenz. Extremwerte verschwanden nach und nach, die Schätzwerten der einzelnen Probanden näherten sich immer mehr an, ohne dass der Mittelwert dem tatsächlichen Wert näher kam.
Das Experiment zeige, dass sozialer Einfluss die Diversität der Antworten verringere, nicht jedoch den kollektiven Fehler, schreiben die Forscher im Wissenschaftsblatt "Proceedings of the National Academie of Sciences". 

"Wenn Menschen sehen, wie andere Menschen denken und entscheiden, konvergieren die Meinungen", sagt Helbing. Dieser Effekt betreffe alle Gremien in Politik und Wirtschaft, überall, wo man zusammensitze und diskutiere. "Ein derartig zustande gekommener Konsens kann eine schlechte Entscheidung sein." 

Consensus decision-making
psychology  intelligence  sociology  information  decissionmaking  mass  twitter  research  study  financialcrisis  FinancialCrisisInquiryCommission  bubble  democracy  consensus  voting  influence  influencer  decision 
may 2011 by asterisk2a
I, For One, Welcome Our New Huffington Overlord
80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers.
women  influencer  influence  shopping 
february 2011 by asterisk2a
Schuldenkrise: China bietet sich als Euro-Retter an - SPIEGEL ONLINE - Nachrichten - Wirtschaft
Die Volksrepublik, dein Freund und Helfer: China verspricht Krisenländern wie Irland und Spanien konkrete Hilfen im Kampf gegen die Schuldenkrise. Was dies genau bedeutet, ist bislang unklar. Doch der Einfluss Pekings auf den Kontinent dürfte massiv wachsen.
China  Europe  PIIGS  power  politics  economics  economy  2010  influence  influencer 
december 2010 by asterisk2a

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