asterisk2a + hook   3

Flüchtlingskrise: "Die Verteddybärisierung der Flüchtlinge" - Kolumne - SPIEGEL ONLINE
Auf Gefühlen kann man nichts bauen, mit Gefühlen kann man keine Zivilgesellschaft neu denken, durch Gefühle ändert sich nichts. // retweet and facebook like/share does not correlate with personal action! // long-lasting change comes from intrinsic motivation (self education leads to taking action one self). Grows only slowly and Vegan trend is example. Slowly but steadily. One by one. Tribe is growing. // Can't be done entirely w nanny state nor corporate PR. Modern life is about conformity. Easy. Bc life is already hard enough. Thus effort seems unsurmountable obstacle (obstacles put in your way of change, ie going vegan). Turnaround. Admitting one was wrong the whole time and being deceived. Comfortable w status quo, uncomfortable standing out. // &! youtu.be/eEDCC5dHw_Y - ask the right question (framing). // Book: Groundswell.
Social  Media  activism  activists  Greenpeace  closetphile  entrepreneurship  change  zombie  consumer  consumerist  consumerism  Fashion  Industry  materialism  status  anxiety  Vegan  carnism  animal  rights  omnivore  status  symbol  minimalism  minimalismus  intrinsic  motivation  habit  forming  hook  Gamification  quantified  self  sustainability  sustainable  Tribe  Purple  Cow  1000  True  Fans  Seth  Godin  alternative  society  culture  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  community  community  management  Millennials  generationy  PR  spin  doctor  reframing  framing  multiculturalism  refugee  crisis  Sharia  Law  Quran  Islamic  Law 
september 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | TechCrunch
Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers. If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them. &! http://techcrunch.com/2014/12/31/the-message-in-messaging-apps/ &! are still silos - http://techcrunch.com/2015/01/22/button-12m-redpoint/ &! http://techcrunch.com/2014/12/06/six-drivers-of-the-700b-mobile-internet/
Appification  Social  Media  Chat  App  Snapchat  WhatsApp  Twitter  Facebook  sharing  attention  span  Signal  vs.  Noise  pollution  filter  bubble  Trend  Secret  Yik  Yak  Tinder  ephemeral  Viber  Tango  Kik  Platform  silo  Big  Data  mobile  first  mobile  homescreen  cellphone  usage  usage  pattern  hook  habit  forming  user  behaviour  SMS  Phablet 
january 2015 by asterisk2a

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