asterisk2a + hi   4

Episode 30: Felix Salmon by Product Hunt
Everyone should be doing something lefty. The internet was abt that. Now its everyone wants 2 be big. Optimised. Cool things come out of waste, wasting times, free time, ... eureka effect. Lefty things are not optimised. // "We build a fucking great bridge." Nobody did back then seismic modeling. They just build a fucking great bridge that actually can carry twice the lanes/traffic, you can just put a 2nd deck on it with another 6 lanes. << build 4 prosperity. not optimised. THUS lesson, build ur business that way, 4 prosperity, pay money if u want 2 used it. Dont optimise 4 anything specifically. // Oldest Companies are still family owned. Not pressures by Wall Street 4 growth & profit. "No one is happy being profitable." "You wind up taking risks, eventually falling on your face." #growth-fetish // Venture Capital wants an exit. U put urself in that corner & have fiduciary responsibility. // If u own category/vertical u can sort of set price! & 46 oh hi there world, own platform!!!
Silicon  Valley  closetphile  social  entrepreneurship  Internet  Start-Up  advice  Start-Up  lesson  of  You  life  hacker  life  lesson  philosophy  Felix  Salmon  Wall  Street  crony  capitalism  post-capitalism  capitalism  shareholder  value  profit  maximisation  David  Heinemeier  Hansson  bootstraped  bootstrapping  bootstrapped  native  advertising  friction  frictionless  value  creation  Core  Product  Proposition  values  corporate  values  corporate  culture  Proposition  intangible  value  added  value  personal  values  counter  culture  advertisement  advertising  pre-roll  ad  micropayment  micropayments  Bitcoin  Dogecoin  brand  awareness  branded  content  e-mail  marketing  referral  marketing  attention  span  attention  graph  Twitter  oh  hi  there  world  Facebook  Instant  Articles  Apple  Newsstand  Apple  News  Google  Search  Newsfeed  Facebook  RSS  Platform  TOS  EULA  24-hour  cycle  business  model  pageviews  BuzzFeed 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
#TOA Interview with Fred Wilson & Brad Burnham of Union Square Ventures - YouTube
mi 32 - lack of adoption of SV model: no politics, execution, results driven, value creation, accepting Failure as outcome (culture of Stigma in EU and Germany) // min 36 - oh hi there world - buy into the company! a partner, strategic joint venture. shared economic interest, own platform by publishers! // miss-allocation of capital ! // hard things about hard things - Pivot, layoff vs running out of money not finding product/market fit & traction // early on its only hunch & gut based. // #TOA15: ¨Are the Germans Unable to Disrupt?¨ with Christoph Keese (Axel Springer SE) - youtu.be/YyuJmAtZQis - its abt value creation, value add, redesigning of value, chains, product, data. Big corps cant disrupt itself. especially not by committee. Legacy companies unlikely 2 survive bc of patterns 2 stick 2 the conventional & fail than fail with unconventional & look like a fool (risk aversion, Failure in the public eye). Book "Silicon Valley: Was aus dem mächtigsten Tal der Welt auf uns zukommt"
Europe  Start-Up  Scene  Berlin  Start-Up  Scene  Failure  incrementalism  incremental  value  creation  added  value  Core  Product  Proposition  intangible  value  Mittelstand  SME  SMB  Proposition  Venture  Capital  oh  hi  there  world  Fred  Wilson  London  Scene  Wall  Street  shareholder  value  profit  maximisation  book  ecosystem  distortion  asset  allocation  Germany  Europe  industrial  policy  Revolution  2.0  STEM  3D  printing  Software  Is  Eating  The  automation  automotive  Big  Data  Robotics  business  consumer  disrupting  markets  disruption  creative  destruction  Pivot  Product/Market  Fit  traction  self-awareness  MVP  Minimal  Viable  Product  Lean  Start-Up  timing  Internet  Privacy  Privacy 
august 2015 by asterisk2a
Marissa Mayer Has Completed Step One — Backchannel — Medium
[Project] Moneyball gave the advertiser the choice to pay by impression or engagement. [[// implement in ad suit for oh hi there world //]] One anecdote in That Book alleges Mayer would not hire Gwyneth Paltrow as a contributing editor to Yahoo Food because the actress-slash-Goop-founder didn’t have a college degree. [[// Ivy League'er prejudice? //]] “By the way,” says Mayer. “Gwyneth Paltrow never applied for a job here.”
Marissa  Mayer  Yahoo  Yahoo!  Y!  oh  hi  there  world  native  advertising  content  marketing 
april 2015 by asterisk2a

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