asterisk2a + goods   4

WhatsApp’s First Half Of 2014 Revenue Was $15M, Net Loss Of $232.5M Was Mostly Issuing Stock | TechCrunch
Overall, Facebook broke down the money it spent on WhatsApp as $2.026 billion for the user base, $448 million for the brand, $288 million for technology, and $21 million for other. That left it to chalk up the $15.314 billion difference as “good will” aka the value “from future growth, from potential monetization opportunities, from strategic advantages provided in the mobile ecosystem from expansion of our mobile messaging offerings.” WhatsApp’s goal is still growth, rather than monetization. Mark Zuckerberg and WhatsApp CEO Jan Koum said when the acquisition was made in February that ads aren’t the right way to earn money on messaging, yet the app wouldn’t be aggressively pushing the $1 a year subscription fees it sometimes charges. Instead, together the CEOs hope to make WhatsApp the top international messaging app first, box out competitors, and then earn money once it’s solidified its position. &[freemium, virtual goods, customisation, virtual gesture store] & see bit.ly/1u5xXkp
WhatsApp  monetization  monetisation  turfwar  Facebook  freemium  virtual  goods  messaging 
october 2014 by asterisk2a
Don’t Expect Facebook’s WhatsApp to Make Any Real Money for Years | Re/code
“By being a part of Facebook, it makes it so that [WhatsApp] can focus for the next five years or so purely on connecting more people,” Zuckerberg said. Were Facebook not to have acquired WhatsApp, he continued, the pressure would have increased on WhatsApp CEO Jan Koum to eventually “focus more on revenue models” and monetization over the near term, rather than on the company’s continued growth. [...] “I think by itself, WhatsApp is worth more than $19 billion. It’s hard to make that case today because they have so little revenue, but look at the messaging apps already out there,” Zuckerberg said, pointing to existing competitors like KakaoTalk, WeChat and Line, which are already monetizing (in some cases, quite successfully). [...] 70 percent of those returning to the app on a daily basis. Those levels of engagement are unheard of in Internet circles, and it’s why Zuckerberg and company were so taken by the fast-growing mobile app.
Facebook  WhatsApp  exitstrategy  exit  strategy  monetization  virtual  goods  virtualgoods  freemium  Start-Up  entrepeneurship  entrepreneurial  Social  Network  socialnetwork  Platform  KakaoTalk  WeChat  Line  Viber  Skype  Rakuten  ICQ  Messaging  Platform  Communication  Platform  Twitter  Instagram  Silicon  Valley  engagement  interaction  returning  user  KPI  message  app  message  application 
february 2014 by asterisk2a
▶ Michael Sandel: Why we shouldn't trust markets with our civic life - YouTube
n the past three decades, says Michael Sandel, the US has drifted from a market economy to a market society; it's fair to say that an American's experience of shared civic life depends on how much money they have. (Three key examples: access to education, access to justice, political influence.) In a talk and audience discussion, Sandel asks us to think honestly on this question: In our current democracy, is too much for sale?
market  economy  Career  Politicians  lobby  lobbyist  incentive  accountability  public  discourse  Gini-coefficient  Lobbying  values  affluent  Michael  Sandel  everything  is  up  for  sale  responsibility  short-term  thinking  philosophy  working  poor  social  science  happiness  civic  life  political  error  intrinsic  motivation  common  good  corruption  satisfaction  economics  life  lesson  faultlines  lifehacker  Society  putting  a  price  on  everything  justice  ethics  non-material  goods  public  policy  western  lifestyle  education  fairness  Law  &  capitalism  political  folly  private  healthcare  civil  democracy  healthcare  market  ordinary  life  moral  beliefs  book  financial  incentive  western  public  morals  inequality 
october 2013 by asterisk2a

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