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How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
At annual narrative conference, storytelling’s power remains as it changes | Poynter.
But at the heart of narrative and the conference “is a concept that informing the public involves telling true stories,” he said. “And stories don’t only involve a sequence of events, but they involve a storyteller.” [...] “Good stories are good stories,” he said, “and we can all learn important lessons in technique from them no matter in what medium they are told.” [...] Journalists now have to be flexible, she said, able to tell strong stories and open to how best those stories work. “When you’re paying attention to what the story is, it will tell you what the right form is,” she said. [...] Narrative endures, he wrote in an email to Poynter, but how it’s delivered has changed.
storytelling  narrative  Gary  Vaynerchuk  Social  Media  digital  content  micro  content  short-form  content  YouTube  Viral  Video  gif  gifs  Tumblr  Facebook  Twitter  Pinterest  infographics  infographic  Vine  Instagram  Platform  journalism  journalismus 
march 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a

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