asterisk2a + gatekeeper   2

Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
▶ Marc Ecko Interview at The Breakfast Club Power 105.1 - YouTube
Marc Ecko - legacy over money. + Perception is perception, it's not reality. How are you perceived, your brand. Focus on what you are good at (Talent), and do that well (+Hustle). And then later comes the Hustle, even more so + harder work, if you want to go beyond that. ... "Kanye! You don't need those gatekeepers. [...] Don't let your product be defined by a certain price point [by those gatekeepers]. [...] Don't try to imagine your future in a straight line. [...] Hubris can kill yourself. Don't get high on your own supply. [Stay Humble, authentic, down to earth, stay true to yourself.]" [...] "Nike makes an event out of a product." + v=k3SIkVIj7TQ "Perfect is the Enemy of Great. Constrains drive Creativity. Pro/Am Picture." [...] "Public Perception (and ur perception) is not Reality. [...] Problem of being disconnected. Swing ur dick without being a dick. Be intellectually honest" + http://www.youtube.com/results?search_query=Marc+Ecko+Unlabel+Selling+you+without+selling+out&sm=3
Marc  Ecko  Book  Gary  Vaynerchuk  Social  Media  brand  branding  personal  brand  brands  marketing  perception  PR  differentiation  Music  Industry  Urban  Culture  Fashion  Industy  Kanye  West  entrepreneurship  entrepreneurial  entrepreneur  Gatekeeper  Gatekeepers  Luxury  Consumerism  consumerist  Fame  Fan  Base  lifehacks  lifehacker  life  lesson  self-belief  self-respect  self-awareness  Self-esteem  Pop  Culture  celebrity  internet  Tony  Robinson  Law  of  Attraction  Nike  Entertainment  Industry  Jay-Z  hubris  Legacy  digital  artist  artist  digital  economy  digital  natives  digital  content  Start-up  content  creator  creativity  creative  craft  Web  2.0  Tobuscus  Andy  Warhol  GoPro  life  hacker  Perspective 
january 2014 by asterisk2a

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