Pinboard: bookmarks for asterisk2a tagged 'engagement'

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David Cay Johnston, "It's Even Worse Than You Think" - YouTube

https://www.youtube.com/watch?v=e-2cOAUO_wM &! https://www.youtube.com/watch?v=bJaTSZnTFcs // who goe out to vote? pensioners. 75% //&! Book The making of Donald Trump - https://www.youtube.com/watch?v=s9VceMr046E - Author calls Trump "greatest con artist in the history of the world" &! https://www.youtube.com/watch?v=19KI_2X2Sfs - David Cay Johnston, "The Making of Donald Trump" &! https://www.youtube.com/watch?v=Zy7wGrRSB24 &! civic engagement is not optional in democracy! -
https://www.theguardian.com/commentisfree/2018/jan/30/populism-brexit-citizens-political-responsibility

Brexit AfD DonaldTrump Donald Trump civic book engagement Society Gesellschaft Zivilgesellschaft Demokratie No Representation democracy Sociology Politics Vested Interest
january 2018 by asterisk2a

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The Hierarchy of Engagement

>> habit forming. to know there will be a new video every day!

Casey Neistat Vlog Vlogging YouTube engagement Social Media Value Proposition add creation Entertainment Escapeism Procrastinating mobile homescreen addiction Dopamine filter bubble Newsfeed growth hacking noise noise pollution word of mouth Net Promoter Score growth hacking growth hacker Core Product Value Proposition Product/Market Fit
march 2016 by asterisk2a

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Lovoo Flirt-App: Hinweise auf gefälschte Profile - SPIEGEL ONLINE

[ nothing new. has been reported before about fake profiles and fake profile activity on german language dating (pay for play) portals. ] Die in dem Datenpaket enthaltenen E-Mails würden nahelegen, dass Lovoo mit erfundenen Profilen arbeitet, die automatisch aktiv werden und andere Nutzer positiv bewerten, heißt es in "c't" weiter. Außerdem sei in den Daten auch der Programmcode einer Software namens "Promoter-Creator" enthalten gewesen. Diese könnte verwendet worden sein, um Fake-Profile auf Lovoo zu erstellen, schreibt das Magazin.

Lovoo OkCupid Match.com Online Dating Tinder Social Network Network effect user engagement customer retention customer acquisition user acquisition user churn user generated content MAU Gamification
september 2015 by asterisk2a

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Inside Bayern Munich: Business of Sport Special - YouTube

brand awareness advertising/marketing (mass eyeballs.pageviews) - vs - user experience, engagement, empowerment, remix use, word of mouth, shared experience, sharing, social media, customer acquisition, net promoter score, )

business of sport soccer World Cup FIFA UEFA Premier League DFB elite sports elite athlete IOC doping capitalism brand awareness marketing advertisement advertising TV pageviews eyeballs user engagement customer empowerment customer experience customer acquisition user experience user acquisition user churn Gary Vaynerchuk
september 2015 by asterisk2a

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What is Angela Ahrendts doing at Apple? - Fortune

“She motivates people. She inspires people. And she is the sort of person who wants to see things succeed as a team. It’s a rare quality.” [...] Ahrendts believes the key to the company’s future is not just marvelous products, but also engaging and energizing its nearly 100,000 employees, 60% of whom now work in retail division. “If you’re going to employ people anyway,” she says, “why not make them the differentiator? They’re not a commodity.” Now that there are 459 Apple stores in 15 countries, many people have their first Apple experience inside a store—a first impression that could forever tarnish the brand if it’s not good. “Burberry was about building a relationship,” she says. “But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.” // apple positioned itself just above everyone else it competes w [having a margin!], but not too far up to be douchy, off-setting

Angela Ahrendts Retail brick and mortar business Apple aspirational product marketing user experience pure play e-commerce Tim Cook user engagement customer experience UI UX CEO Leadership people management team management customer service customer acquisition customer user acquisition user churn communication Positioning Value Proposition added creation emotion advertisement advertising status anxiety community community management R&D STEM Research IP intellectual property differentiate differentiation
september 2015 by asterisk2a

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More evidence that Snapchat needs to just kill Discover already

>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.

Snapchat Snapchat Discover Evan Spiegel Facebook user generated content Facebook Instant Articles Newsfeed Twitter LinkedIn Pulse The Wars noise pollution noise Signal vs. content curation curation algorithm Platform TOS user experience user engagement customer empowerment customer experience mobile homescreen user behaviour creative content creator ProAm creator creating creativity value creation utility Escapeism Entertainment Smartphone added value Core Product Proposition Proposition Start-Up lesson Start-Up advice business model pageviews advertising advertisement
september 2015 by asterisk2a

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CEO Ambarish Mitra: independent Blippar may IPO - Business Insider

youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj

VR virtual reality Blippar vertical category visual search Google iOS Android Microsoft Bing Apple Spotlight Cortana Google Now on Tap Google Now Amazon context contextual content Augmented AR Facebook Apple Google Inc. search engine IoT Windows 10 mobile homescreen user behaviour QR code mass market mass culture UI UX user experience user engagement customer experience
september 2015 by asterisk2a

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A brand new game | The Economist

As people spend more time on social media, advertisers are following them

Social Media advertisement targeting advertisement re-targeting Big Data relevance attention span attention user engagement engagement user
september 2015 by asterisk2a

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How To Get 1 Million Subscribers - YouTube

meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y

Casey Neistat freedom of expression expression creative destruction Beme Vlogging vlog YouTube Vine Instagram Periscope Twitch justin.tv Qik writing Video mainstream filter bubble editor Reddit 4chan storytelling Music Industry Indie Music Hollywood content discovery content distribution distribution model TV Reality TV scripted-reality television painting digital economy digital content marginal cost economics of abundance critics Artist graphic artists digital cognitive cost friction frictionless Product/Market Fit MVP Start-Up lesson Start-Up advice consumer product UI UX user engagement user generated content user experience user churn hook customer empowerment customer experience customer retention customer acquisition Podcast podcasting Platform content creator The Wars Snapchat SMS WhatsApp
august 2015 by asterisk2a

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Marissa Mayer - The future of technology - YouTube

how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."

Marissa Mayer Yahoo! Y! Yahoo context Programmatic Content Programmatic Advertising advertisement re-targeting advertisement targeting Big Data user contextual interest graph Facebook Twitter cookies perma-cookie Meta Data metadata Google Search Amazon Google Inc. Internet Privacy Privacy Microsoft Bing utility The Content Wars attention span user behaviour mobile homescreen mobile first EULA TOS transparency user engagement mobile phone Smartphone iOS Apple Social Media distribution model discovery Android
august 2015 by asterisk2a

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Growth vs Retention – AVC

"Retention was clearly bad, and that’s what killed us" [...] [...] This all comes back to stepping on the gas before finding product market fit. You might think you have product market fit and so you scale up your hiring, your marketing, your sales, and your capital raising and spending. But if you can’t retain a healthy percentage of your users past ninety days, you don’t have product market fit yet and all the investment you make in your business is just money down the drain. So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale. // find natural/organic marketing - advertising - instead of building a non-product related cost center like sales, marketing, and advertising. short-cuts like these don't fix the product per se.

user churn customer acquisition Product/Market Fit MVP user acquisition business strategy product strategy strategy Start-Up lesson Start-Up advice burn rate runway Homejoy distribution model discovery content distribution content discovery Net Promoter Score word of mouth Tribe 1000 True Fans UI UX user experience user engagement customer experience customer retention customer service SAAS marketing growth round cost center short-term view short-term thinking feedback
august 2015 by asterisk2a

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Design is How Users Feel When Experiencing Products by O'Reilly Radar | Free Listening on SoundCloud

don't tell me, show me //

UI UX user experience emotion friction frictionless customer experience user churn user engagement engagement
august 2015 by asterisk2a

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Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]

your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)

Newsfeed Facebook Video Meerkat Periscope YouTube Vine Instagram storytelling user behaviour consumption consumer consumerist consumerism snacking Entertainment Escapeism native content native advertising branded content The Wars attention span user generated content user experience user churn mobile first mobile homescreen mobile phone user engagement engagement customer experience customer retention customer acquisition marketing brand awareness advertisement advertising
august 2015 by asterisk2a

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Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network | TechCrunch

[ it doesn't disrupt (well, less) the experience, flow, ... like a washing powder ad on TV during GoT episode, after somebodies head was cut off ] Facebook’s making a killing with its native, in-feed, auto-play video ads, and now it’s going to let other developers earn money off them too. Today Facebook announced that it’s opening up its own best-performing ad units to publishers that show Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads.

Facebook Messenger Facebook Newsfeed native advertising native content content marketing advertising advertisement marketing user experience user engagement customer experience user churn user generated content user
august 2015 by asterisk2a

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Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology

>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."

AdBlock advertising business model friction frictionless pageviews CPM content marketing native advertising value creation Core Product Proposition Proposition added value user experience user behaviour attention span user engagement user churn customer experience customer retention customer acquisition brand awareness communication PR public relations marketing advertisement
august 2015 by asterisk2a

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The Traction Book: 5 Steps To Traction & Business Growth

product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias

book Start-Up lesson Start-Up advice traction growth hacking growth hacker viral coefficient Net Promoter Score Product/Market Fit MVP Core Product Value Proposition Value Proposition Minimal Viable Product marketing advertisement affiliate marketing content marketing Lean Start-Up A/B Testing marketing channel distribution strategy conversion user acquisition PR public relations brand awareness user engagement user generated content user churn customer retention customer acquisition
july 2015 by asterisk2a

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Banner “Fraud” Doesn’t Matter | Hacker News

bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?

display advertising banner ads advertising click fraud AdSense pageviews Google Search brand awareness billboard user experience user engagement Social Media eyeballs CPM Google commoditization clickthrough native advertising branded content marketing advertisement targeting advertisement re-targeting Programmatic advertisement advertorial business model business cycle business confidence consumer confidence SAAS consumer product closetphile long-term view long-term thinking sustainability sustainable Product/Market Fit Core Value Proposition Value Proposition added creation Net Promoter Score network effect viral coefficient Start-Up lesson Start-Up advice subscription model subscription productivity aspirational aspirational product mass market niche Popular Culture Pop Culture click bait clicks Clickbait Linkbait linkbaiting Newsfeed gatekeeper impression metrics commodity business attention span user behaviour mobile first mobile homescreen paradgimshift uncertainty Evernote DropBox paywalls paywall
july 2015 by asterisk2a

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Zuck Details How Artificial Intelligence Will Show You The Perfect Facebook Posts | TechCrunch

pushing the envelope to improve Newsfeed experience, to keep people on Facebook. Same with FB Instant Article. keeping people on FB. // thus ad dollars keep rolling if not even increase ... // their business model is keeping people on FB and clicking, wasting time and occasionally clicking a promoted post and or other ad.

augmented intelligence AI artificial intelligence Newsfeed algorithm Facebook Big Data analytics Software Is Eating The World Facebook Instant Articles user engagement user experience user churn product management Social Media curation content curation curator noise Signal vs. noise pollution Start-Up lesson Start-Up advice business model
july 2015 by asterisk2a

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Instagram will Nachrichtenmedium werden - SPIEGEL ONLINE

Instagram will Smartphonefotos zur Nachrichtenquelle machen. Neue Funktionen sollen es Nutzern ermöglichen, gezielt nach Bildern aktueller Ereignisse zu suchen. Die Idee ähnelt einem Projekt von Twitter.

Instagram content discovery discovery curation content curation Search Image Search context Big Data metadata noise Signal vs. noise pollution The Wars Newsfeed user engagement Snapchat Facebook user generated content
june 2015 by asterisk2a

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Snapchat CEO Evan Spiegel: What Is His Endgame? - YouTube

"This is fucking hard." << coming from a person from a very well off background, education, circle of friends. << never faced a wall he had to break through or make it happen by his own. // currently crowned winner at the 'SNACKING media entertainment game on the mobile phone.' // "Snapchat is doing something very important in the world right now." LOL // real question is can they scale advertising (ie turning a profit or be cash flow positive) till the time runs/road runs out to the IPO ... ie having to accept termsheets for a growth round not in their favour. Without loosing one eyeball. Pinterest seems to struggle and is tip toeing into the waters.

Snapchat Evan Spiegel attention span distraction attention user behaviour mobile homescreen mobile phone mobile first Entertainment WhatsApp Instagram Newsfeed Facebook Pinterest user engagement user experience Silicon Valley IPO scale scaling
may 2015 by asterisk2a

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Drowning In The Livestreams | TechCrunch

everyone is shouting .... The problem is the incentives are aligned all wrong. Livestreaming apps want content and engagement, so they’re built to make starting a stream as quick and frictionless as possible. Livestreaming apps are not designed to make you take a deep breath and consider whether anyone gives a shit about what you’re going to broadcast. // vs. measurement of quality metrics like Medium measures reading time. // vs ephemeral nature of Snapchat - guaranteed attention. - // and FOMO,

attention span attention Signal vs. Noise content curation filter bubble Newsfeed recommendation Internet user generated content pollution Twitter Tumblr Periscope Meerkat Facebook Linkbait linkbaiting Clickbait YouTube user experience frictionless Instagram status anxiety Celebrity of You Vine engagement KPI Snapchat FOMO Notification mobile homescreen mobile first mobile phone user behaviour ustream Qik
march 2015 by asterisk2a

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BBC News - Millennials, not Mumsnet: Younger women and the 2015 election

Radio One DJ Gemma Cairney, 29, said that for many of her generation, politics was a "complete other world", which many could not even get up the energy to feel let down by. Many were in debt - which created a whole new reason not to register to vote. "They are afraid to register because that means the bailiffs know where they live," she said. But what can politicians do to appeal to "millennial" voters? [...] Sexism in the male-dominated corridors of power was highlighted by columnist Ms Gordon. She said she had once been called a "slut" to her face by an MP who went on to become a minister. "You have to sweep that culture out," she said - and using quotas to get more women into Parliament was one way to do it. [...] About 22% of MPs are women - "20% of us is not enough", she said. "I think it's quite damaging for democracy."

No Representation voter turnout general election 2015 UK lost generation youth unemployment Politics political economy Career Politicians Toff Establishment Privileged Policy Makers Lobbying lobbyist lobby austerity public awareness public perception generationy babyboomers Millennials inequality gender inequality Gini coefficient Patriarchy Democratic Process democracy sexism Misogynie misogyny engagement friction
november 2014 by asterisk2a

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Twitter’s Huge Mistake | TechCrunch

Twitter needs to grow and please shareholders ... shareholders don't care about users who boarded on during year 1 and 2 ....

Twitter Facebook Newsfeed engagement Signal vs. Noise filter filters filter bubble audience Wall Street algorithm algos algo algorithms differentiation differentiate user experience
september 2014 by asterisk2a

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The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily

That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.

Forbes Time Inc. Time Magazine journalism journalismus business model native advertising advertorial G+J Gruner + Jahr Der Spiegel Stern entrepreneurial entrepreneurship Social Media creative destruction Mobile Mobile Creatives creativity creative added value Core Product Proposition value creation Proposition shareholder value Leadership Vision BuzzFeed VICE VOX Start-up Huffington Post publishing 2.0 interactive content content discovery digital content content distribution throwaway content engagement attention attention span
august 2014 by asterisk2a

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Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns

Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T

Twitch Google Amazon YouTube Platform antitrust Yahoo! M&A Jeff Bezos acquisition advertising engagement Video streaming attention attention span advertisement marketing audience user acquisition customer acquisition corporate culture corporate values personal values Start-Up lesson Start-Up advice community freemium Entertainment eSport gaming competitive gaming network effect branding Brand Brand Social Media beings creativity Google+
august 2014 by asterisk2a

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How Facebook Sold You Krill Oil - NYTimes.com

Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”

Facebook Twitter Google intent marketing advertisement advertising native advertising advertorial content viral virality Newsfeed copywriting engagement personal values corporate values corporate culture corporate governance TOS Platform markzuckerberg emotion crony capitalism language communication corporatism user data big data Internet Privacy Privacy advertisement targeting Tumblr foursquare Pinterest Snapchat
august 2014 by asterisk2a

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Native advertising remains an awkward — but very necessary — mess | PandoDaily

http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh

advertorial native advertising native content native contextual content advertisement targeting advertisement advertising sponsored content promoted content NYT NYTimes attention span frictionless friction Social Media page views clicks engagement mobile homescreen Facebook Twitter Pinterest Platform Open Platform e-mail Google Yahoo! Portals Portal search engine Internet Forbes publishing 2.0 self-publishing BuzzFeed UpWorthy publishing Wordpress Tumblr Signal vs. Noise content creator content curation digital content content distribution micro content short-form content Niche Huffington Post RSS Newsfeed algorithm content discovery content network content Age digital economy digital natives value creation Proposition Core Product Proposition added value YouTube Google+ Google Google News user hack user experience customer experience experience shared experience differentiation differentiate
july 2014 by asterisk2a

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You gotta read this! — Maker’s Perspective — Medium

org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."

Social Media attention attention span instant gratification frictionless friction Product Design Start-Up advice Start-Up lesson novelty Consumerism consumer consumerist engagement user experience feedback loop feedback intent intention advertising advertorial advertisement impressions metrics long-form short-form content throwaway content paid content digital content content creator content curation content distribution Niche Signal vs. Noise journalismus investigative journalism BuzzFeed shared experience experience emotion
july 2014 by asterisk2a

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Newsweek Feature Stories: The Future of Branding - YouTube

+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8

brand Personal brands branding Gary Vaynerchuk entrepreneurial entrepreneur entrepreneurship communication PR public relations barriers to entry democratisation voice blog bloggers Blogger Blogging domain knowledge domain expertise bullshit detector peopleship peoples power Instagram publishing self-publishing publishing 2.0 long-term thinking long-term view Hustle quality engagement Social Media differentiation differentiate noise signal vs. digital natives digital economy digital content
july 2014 by asterisk2a

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Why AOL Should Not Have Bought Huffington Post And Patch - Forbes

AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||

AOL Tim Armstrong HuffingtonPost Patch Huffington Post journalismus Journalism content network short-form content throwaway content paid content content creator digital content content curation content content distribution micro content Niche microcontent paidcontent TechCrunch Crunchbase BuzzFeed UpWorthy Gawker BusinessInsider Washington Post Jeff Bezos business model business plan overhead Lean Start-Up Start-Up lesson Start-Up advice engagement marketing advertisement advertising direct response marketing Yahoo! web publishing publishing 2.0 blog blogosphere
june 2014 by asterisk2a

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Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review

We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.

advertisement advertising marketing Sales Funnel Social Media e-commerce Salesforce affiliate marketing future of business intent consideration advertisement targeting advertisement re-targeting Twitter Facebook Pinterest Consumerism consumerist tastemakers advocates Evangelist Sephora engagement conversion customer experience sharing currency product awareness brand awareness Gary Vaynerchuk content marketing word of mouth influencer influence context content value creation freemium monetization monetisation business model customer empowerment customer engagement customer acquisition customer retention customer service customer outreach customer amplification marketers ruin everything millennials generationy bullshit detector Google AdSense banner ads noise home screen customer relationship non-linear world Personal branding
may 2014 by asterisk2a

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YouTube's Secret Algorithm - Computerphile - YouTube

engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.

YouTube Google Search algorithms algorithm PageRank monopoly pageviews engagement short-form content content distribution throwaway content digital content content creator digital economy paid content content ID micro content Niche Watch Time Video Viral Video gaming the system SEO content network digital natives digital artist MCN YouTube Maker Studios Videoamt Social Media publishing publishing 2.0 self-publishing Mediakraft a/b-testing product iteration engineering analytics Big Data experimentation complexity unknown unknowns unintended consequences education Higher education bubble formal education programmers programming Year of the Code Year of Coding 2014
april 2014 by asterisk2a

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How to Increase Facebook Reach and EngagementThe Canva Blog
Social Media Facebook algorithms engagement
march 2014 by asterisk2a

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Don’t Expect Facebook’s WhatsApp to Make Any Real Money for Years | Re/code

“By being a part of Facebook, it makes it so that [WhatsApp] can focus for the next five years or so purely on connecting more people,” Zuckerberg said. Were Facebook not to have acquired WhatsApp, he continued, the pressure would have increased on WhatsApp CEO Jan Koum to eventually “focus more on revenue models” and monetization over the near term, rather than on the company’s continued growth. [...] “I think by itself, WhatsApp is worth more than $19 billion. It’s hard to make that case today because they have so little revenue, but look at the messaging apps already out there,” Zuckerberg said, pointing to existing competitors like KakaoTalk, WeChat and Line, which are already monetizing (in some cases, quite successfully). [...] 70 percent of those returning to the app on a daily basis. Those levels of engagement are unheard of in Internet circles, and it’s why Zuckerberg and company were so taken by the fast-growing mobile app.

Facebook WhatsApp exitstrategy exit strategy monetization virtual goods virtualgoods freemium Start-Up entrepeneurship entrepreneurial Social Network socialnetwork Platform KakaoTalk WeChat Line Viber Skype Rakuten ICQ Messaging Platform Communication Platform Twitter Instagram Silicon Valley engagement interaction returning user KPI message app message application
february 2014 by asterisk2a

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Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age

Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.

digital-content microcontent platform garyvaynerchuck b2c socialmedia Facebook b2b YouTube content brands sales freemium branding micro-content throwaway content ROI engagement
march 2013 by asterisk2a

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Game Mechanics for Interaction Design: An Interview with Amy Jo Kim « Bokardo – Social Design by Joshua Porter
community design engagement reputation interaction gamedesign ux usability webdesign mechanics game-mechanics tuki ui
april 2010 by asterisk2a

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How Blogging Has Changed Over The Last 3 Years (Stats)

People are worried that the real-time web will destroy their readership as everyone just gets distracted by the newest shiny thing on Twitter, but the numbers show something very different. It's so easy to spread information now that it lasts longer and finds more niches - this trend is helping content travel further."

blogging stats data engagement Analysis pitch
november 2009 by asterisk2a

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