asterisk2a + dynamic   2

Travis Kalanick of Uber - TWiST #180 - YouTube
MVP - minimal viable product, test of thesis; they rented a handful of cars with drivers in SF & build little app, the rest is history. make move to not have drivers but enable people to be drivers with income. Uber - elegance, design, ... this is now a brand, a status symbol. +++ on demand lifestyle, making magic happen via technology - employing STEM people. +++ could, because of supply liquidity, deliver, at premium, food to your door. +++ because of their technology, their platform, they either could licence out their problem solving platform (ie demand prediction - people just opening up the app - math is an operational cornerstone) to air transportation and or goods transportation. +++ Travis Kalanick at Startup School 2012 - http://youtu.be/rQ6GoY2_Ujw >> multi-product company - for different budgets. Operations, Scaling - one problem that needed solving, a Playbook for expanding from one city to the next. Changing how u live, over months. not decades, today's age.
Uber  Travis  Kalanick  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneurial  entrepreneur  status  symbol  system  design  Product  systems  design  brand  Personal  brands  branding  on  demand  Supply  and  and  Supply  ondemand  on  demand  lifestyle  magic  technology  STEM  reputation  Silicon  Valley  multi-product  company  travel  traveling  transportation  public  transportation  Platform  lifestyle  western  lifestyle  instant  gratification  frictionless  friction  accelerated  life  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  business  model  mobile  first  urbanisation  urban  planning  Operations  scaling  algorithm  algorithms  algo  dynamic  pricing  mathematics  complexity  marketing  Viral  Airbnb  Utility  utilities  21stcentury 
june 2014 by asterisk2a
In ridesharing, it all comes down to the Benjamins | PandoDaily
+ https://www.youtube.com/watch?v=u_Baur8sT_8 "always providing the reliable cheapest ride [by utilising data about demand and supply]", >> "search pricing" [enabling price elasticity of supply (of caps).] // But in the weeks prior to Lyft announcing its huge Series D, it was able to roll out Happy Hour pricing — something Uber has not yet done. As a cherry on top, it slashed its rates 20 percent in all markets after wrapping up the Series D.
Uber  Flywheel  Lyft  dynamic  pricing  search  pricing  ryanair  economy  airlines  Supply  and  Demand  consumer  product  customer  retention  customer  acquisition  customer  acquisition  cost  microeconomies  microeconomics  economics  price  elasticity  of  disrupting  markets  disruption  marketplace  public  transportation  inefficiencies  efficiency  marketplace  inefficiencies  product  market  fit 
may 2014 by asterisk2a

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