asterisk2a + display   4

Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Google Sees Click Growth But Value Falls - YouTube
Search Advertising less valuable, less conversion 2 advertisers. Despite being 'relevant.' Social Media (Facebook's +70% share) is eating (taking away some of) Google's lunch ... is reacting internally, knowing that they might have reached the peak value/per click. Reducing cost (headcount and investment spending) // &! youtu.be/ZeNzCP_Jbf4 - &! - Mobile will be worth more next year than Desktop Search!? & Vertical search competition (intention) ie OpenTable, Yelp!, Amazon, YouTube (2nd biggest search engine), Linkedin (people), Facebook (people), Twitter Search (breaking events) vs Google News, banner/display advertising (Programmatic Advertising) w Google AdSense - vs - AOL (acquired by Verizon) // &! tcrn.ch/1LkPDjP "The market has recently focused on Google’s cost profile, especially in the context of the company’s slowing revenue growth." << Wall Street. Even Google cant deny Wall Streets demands. &! on.recode.net/1J9SwlR
Google  Google  Search  mobile  phone  mobile  homescreen  mobile  first  Yahoo!  Facebook  display  advertising  TV  advertising  marketplace  marketplace  efficiencies  Social  Media  native  advertising  branded  content  added  value  value  creation  intent  vertical  Google  News  Programmatic  profit  maximisation  shareholder  value  mainstreet.org  marketshare 
july 2015 by asterisk2a

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