asterisk2a + discretionary + e-commerce   3

Nasty Gal Layoffs Hit 10 Percent of Staff | Re/code
Online fashion retailer Nasty Gal has laid off 10 percent of its staff, as the purveyor of edgy women’s clothing cuts costs amid an uncertain financing and retail environment. CEO Sheree Waterson told the company in an email that the cuts were necessary as the “market in which we operate is changing, both in retail broadly and apparel specifically.” Nineteen employees across several departments were let go. Nasty Gal also laid off some staff in 2014. The layoffs underscore the difficulty mature e-commerce startups can encounter as they transition from being a hot new brand to the long slog of building a more traditional retail business. In short, building a retail brand is really hard and technology can only afford you so many shortcuts along the way. Online beauty brand BirchBox announced layoffs of 15 percent of its staff last week, as startups in e-commerce tighten belts as investors become more wary of unprofitable growth.
Nasty  Gal  Branding  Brand  e-commerce  Retail  pure  play  Amazon  brick  and  mortar  business  squeezed  middle  class  discretionary  spending  disposable  income  USA  consumption  consumer  debt  household  debt  credit  card  debt  car  loan  student  loan  debt  student  loan  Bubble  low  pay  low  income  Precariat  precarious  work  eBay  zombie  consumer  Primark  status  symbol  status  anxiety  consumerist  consumerism  secular  stagnation  debt  servitude  retirement  pension  scheme  401k  fiscal  policy  austerity  monetary  policy  reflate  reflation  economic  history  recovery  job  creation  Service  Sector  Jobs  emerging  middle  class  western  world  credit  BRIC  emerging  market  Frontier  Markets 
february 2016 by asterisk2a
Will easyFoodstore be the next easyJet – or the next easyCruise? | Business | The Guardian
No Expensie Brands. Everything canned or else. No fresh produce. // Stelios Haji-Ioannou opens easyFoodstore with 25p offer. EasyJet founder takes on supermarkets with discount grocery store in north-west London // There can’t be many customers in this shop – or anywhere – who remember easyCinema, easy4Men, easyMoney, easyInternetCafe, easyMusic or easyCruise. But despite some of the nags that flopped at the first hurdle, the brand has endured, thanks largely to easyJet. The airline Haji-Ioannou founded – and in which he still has a 35% stake – paid him £77m in dividends last year and also provided the lion’s share of the £13.2m turnover easyGroup made by licensing use of its brand.
austerity  poverty  UK  disposable  income  discretionary  spending  precarious  work  Precariat  working  poor  low  income  squeezed  middle  class  low  pay  minimum  wage  recovery  Food  Bank  poverty  business  model  opportunity  Opportunism  Lidl  Aldi  e-commerce  Retail  brick  and  mortar  business  Primark  Fast  Fashion  Tesco 
february 2016 by asterisk2a

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