asterisk2a + discovery   88

Google is jeopardizing African-American literature sites | The Outline
Google wie FB sind Publisher! // The search engine keeps making websites redundant by providing answers to queries directly on Google.com.
Google  Facebook  monopoly  information  YouTube  discovery  algorithm 
january 2018 by asterisk2a
Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
"I love making videos more than anything. When you're churning out sheer quantity there's no time to dwell. You just post." @CaseyNeistat
because YT algo demands it to elevate you // "I take it very seriously, I don't mess around. I love every second and my typical edits take 3-6 hours in post production." //&! "I have friends who do daily vlogs that shoot and edit directly from their cell phones. That's amazing!" //&! "I created @bemeapp because I wanted a platform to share video without self-consciousness. It's a way to share honestly." //&! "My office is a sanctuary. It's organized chaos that makes it functional. I'm more productive in my studio than anywhere else" //&! //>> Hollywood and other regular players, off the internet, is no place to take risks.
Casey  Neistat  YouTube  content  discovery  content  distribution  Piracy  bootleg  content  consumption  content  economy  content  creator  content  strategy  Vlog  Vlogging  Entertainment  storytelling  Selbstdarstellung  Selfie  Beme  Farm  creator  creative  constraint  creative  content  creative  craft  creative  destruction  creative  expression  creative  resistance  creative  surplus  Social  Media  Clickbait  Linkbait  Reality  TV  television  Selbstfürsorge  mobile  homescreen  Entertainment  Industry  Escapeism  Escapism  original  content  original  programming  Netflix  Amazon  Prime  Hollywood  HBO  ZDFneo  BBC3  iPlayer  geo  blocking 
april 2016 by asterisk2a
YouTube Has Changed
a system only rewarding more views //&! Toby Turner's Sexual Assault Scandal Broken Down - youtu.be/AiP6gP4E6XI &! twitter.com/OlgaKay/status/718924921536012288 [u get the whole spectrum of society, on YouTube ] &! Melanie Murphy - youtu.be/7yBE1dQ9yoM //&! now people collect evidence ie him drunk on a livestream - youtu.be/ulSt2o--1PM &! youtu.be/UkOIG2ZHRic "Toby Turner is a monster." &! by boogie2988 - youtu.be/_mWrLkjfVdY (mental health slash personality disorder; mechanistic patterns of behaviour to achieve xyz, subconsciously not apparent to person consciously in the moment without professional help/therapy) [...] the edited version that ends up on YouTube is superficial! see also Sam Pepper. //&! more and more people came out - youtu.be/LJ0eg05I9VE &! Toby Turner Rape Allegations - JaclynGlenn - youtu.be/vF2fsPshqwc &! youtu.be/WKJvkC3koaA #consent &! youtu.be/0I3mpyhmUy8 - can still press charges w phone evidence &! youtu.be/50alCOD7GAk //&! Follow-up - youtu.be/7A18W-iQ2S0
MCN  YouTube  noise  pollution  noise  Greed  content  discovery  Clickbait  Linkbait  creative  destruction  creativity  competition  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Entertainment  Escapeism  Platfom  Social  Media  pageviews  business  model  gossip  Celebrity  Culture  gossip  Tabloid  glossy  magazine  superficial  sexual  consent 
april 2016 by asterisk2a
THE DIRTY LITTLE SECRET | DailyVee 029
3:40 - youtube.com/watch?v=in28p1aycts - "attention is the asset" // >> see mariemeimberg [ YouTube - Daily Vlogs sind asozial # DAILY VLOG FEEDBACK No2 # Youtube-Formate-Test ] Daily vlogging ist asozial! & even Casey Neistat's feel repetitive if they are not a ONE OFF CREATION via added value, life insight, lessons learned, personal note, very individual only could do ... creating and adding value for the viewer to their life's. No Time Waster's "Can I have my 10 minutes back, please?" //&! min 5:30 - YouTube land Germany is responding to what Germany YouTube wants; see BeHaind's YouTube Deutschland eine BeSCHANDSaufnahme. ... you have to do what your customers want and do ... youtu.be/VoXwDn8VlSQ - or be yourself the creative and do what you want and fewer want and do and not get the 1 million subs. and still make ~100k a year but not the million. + Patience! ... we live in world of instant gratification, tricking you. [...] how u make ur money is more important than how much!
Vlog  Vlogging  YouTube  added  value  value  creation  Proposition  value  add  content  consumption  content  economy  competitive  competitive  advantage  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Escapeism  Gaming  Entertainment  Procrastinating  Casey  Neistat  Gary  Vaynerchuk  content  discovery  content  distribution  Social  Media  content  creator  Entrepreneurship  success 
april 2016 by asterisk2a
SNAPPING MY WAY THROUGH VEGAS | DailyVee 003 - YouTube
>> cross-pollination w snippets of other platforms native content. // doesn't have to do w selling shit, pushing ... it's about adding value and story telling. // Casey Neistat - how can you not use Social Media to interact and tell your story next with to the video, perspective, sharing, your view, storytelling. - youtu.be/UZ9UtbnzYyA - // LEVERAGE SOCIAL MEDIA. But content needs to be great. Social Media can't raise lame shit. // it's the conversation, the back and fourth. the exchange.
Hollywood  Entertainment  Industry  Music  Industry  Social  Media  storytelling  Casey  Neistat  creative  destruction  creativity  Snapchat  Tumblr  Reddit  Facebook  Instagram  Twitter  Imgur  The  Content  Wars  attention  span  attention  graph  graph  Newsfeed  discovery  contextual  distribution  user  generated 
february 2016 by asterisk2a
Adele reveals why she doesn't like streaming - BBC Newsbeat
[ Taylor Swift & those who have pull, can afford to do it ] Adele has revealed why she's decided not to allow fans to stream her new album, 25, on services like Spotify and Apple Music. "I don't use streaming. I download [music], and I buy a physical [copy]." "It's a bit disposable, streaming," she told Time magazine. "I believe music should be an event." Adele's 25 has sold more than two million copies in the UK since it was released on 20 November. "I know that streaming music is the future, but it's not the only way to consume music," she said. "I can't pledge allegiance to something that I don't know how I feel about yet." The 27-year-old's previous two albums, 19 and 21, are currently available to stream.
Music  Industry  content  discovery  content  distribution  Spotify  Apple  Music  Deezer  Pandora  Rdio 
december 2015 by asterisk2a
Youtube-Deutschland mit David und Christoph #MARIES STAMMTISCH - YouTube
YT 2nd biggest Search Engine. // recommendation engine // keine experimente mehr moeglich! nicht mehr gefoerdert werden koennen. // nur was erfolgreich ist, kannst du sehen. weil durch den algorithmus und recommendation engine, und weil leute die engine und den algorithmus gamen. //&! YouTube Deutschland KACKT AB!!! | MrTrashpack RobBubble | NILZ BOKELBERG´s Herrenrunde - EPISODE 9 - youtu.be/hG5TNG-MDx0 // > Youtube: Verlust der Authentizität durch Professionalisierung?: Eine Analyse der Authentizitätsdebatte bei Youtube22. September 2014 - a Slimani Herr Tutorial Book. //&! UND EINMAL DIE WOCHE VIDEO MINDESTENS! >> weil der algo dich sonst rausschmeisst.
YouTube  Linkbait  linkbaiting  Clickbait  click  bait  algorithm  Google  Search  Social  Media  curation  content  curation  curator  editor  editorial  The  Wars  visibility  Facebook  Newsfeed  noise  pollution  creativity  content  creator  creative  creative  destruction  content  discovery  content  distribution 
november 2015 by asterisk2a
Spotify Shrinks Music Download Sales, Fights Piracy – Study | Re/code
Is Spotify shrinking the music business, by giving people a good reason not to buy music anymore? Or is Spotify helping the music business, by giving people a good reason not to steal music anymore? Yes! That’s the conclusion from a new study published by the National Bureau of Economic Research this month. [...] The nice thing about the study is that it manages to bolster both Spotify’s main argument to the music industry for the past few years — if you don’t let us distribute your music, and get some money for it, the pirates will do it and you’ll get none — and the music labels’ primary worry about streaming — there’s no way we’re going to sell enough subscriptions to replace albums and single-track sales!
Spotify  Music  Industry  The  Content  Wars  Entertainment  Escapeism  mobile  homescreen  Smartphone  mobile  first  Pandora  YouTube  Google  Play  Amazon  Prime  Apple  Music  business  model  subscription  model  discovery  distribution  curation  curation  curator  editor  editorial  digital  economy  digital  digital  publishing  publishing  2.0  Artist  digital 
october 2015 by asterisk2a
Twitter Reaches One Billion People | Re/code
get Twitter content in front of more people. [...] “Our vision,” explained Michael Ducker, product manager for Twitter’s syndication efforts, in an interview with Re/code, “is that apps have Twitter tabs, that websites use Twitter content in these formats to tell stories, and not as a side rail but as the primary content.”
Twitter  content  discovery  content  distribution  The  Wars  curation  content  curation  noise  noise  pollution  Newsfeed  Facebook  editor  editorial 
october 2015 by asterisk2a
Casey Neistat's Guide to Filmmaking - YouTube
learning by doing. practical skills. semi-instant feedback. // tim ferriss and other writers; its about bleeding. putting yourself out ther naked and raw. // storytelling, relating! RELATING! Interestingness. And share it in a way that is interesting (time limit <10min, cut/edit, graphics, mobile friendly (lenght 10min, no fluff, red line from start to finish, IMMER AUF DEM ROTEN FADEN.) // &! here comes everybody // Story is Golden. << The King. Everything else serves the king. //&! EXPERIMENT, TRY, TINKER AROUND WITH THE EDIT. MARGINAL GAINS - youtu.be/nq9yz77r3zA - 5:40 - experience and good judgement does come with practice, practice and practice. And being open to mistakes and failure. They are part of practicing a craft. &! << WALK YOUR OWN PATH TO DISCOVER AND YIELD >YOUR OWN< STYLE *casey neistat - youtu.be/8hr2Isqsxxs - thus become unique. average comes from taking a given path others plotted to teach; 'The Dummies Guide' to editing. storytelling. lighting. cinematography.
storytelling  Casey  Neistat  Vlogging  Vlog  cinematography  editing  YouTube  content  creator  digital  artist  digital  economy  digital  content  meritocracy  meritocratic  The  Wars  noise  noise  pollution  barriers  to  entry  cost  of  entry  digital  natives  content  discovery  content  distribution  Moore's  Law  Age  Tumblr  Blogging  Blogger  writers  writer  Tim  Ferriss  radical  honesty  bullshit  detector  Instagram  Selbstdarstellung  Celebrity  of  You  Selbstfürsorge  culture  status  symbol  status  anxiety  social  status  Patriarchy  Hollywood  Entertainment  Industry  ProAm  amateur  Vine  Beme  Periscope  Meerkat  Multimedia  writing  publishing  2.0  self-publishing  digital  publishing  narrative  career  advice  creating  creative  destruction  life  lesson  life  hacker  career  ladder  Failure 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Gillmor Gang: Dog Days | TechCrunch
the personal assistant is the new smartphone! can't live without it once you (technology; augmented intelligence and artificial intelligence) mastered it. // GoButtler in Germany. And Operator in SV - http://techcrunch.com/2015/04/22/the-request-network/ - << both take a cut/commission fee. Amazon, Microsoft, Google, Facebook could have it as features. Just as Facebook can have Meerkat as feature, for the celebrities. And the personal assistant - will be JUST A FEATURE - on your phone. iOS, Android ... & Facebook's 'empire' Platform to keep you inside Facebook continuing scrolling that god damn newsfeed. // // noise is lower on FB newsfeed (learning algorithm - your personal filter bubble) vs Twitter and vs RSS. ... Google News is a different thing. // // &! and there is a business in manual (editor, personal brand, leader) content curation/editing as well as in algo (Newsfeed)
Facebook  M  Facebook  Messenger  personal  assistant  technological  progress  AI  augmented  intelligence  artificial  intelligence  Google  Now  on  Tap  Siri  Apple  Spotlight  Google  Search  Google  Inc.  Apple  Microsoft  Cortana  Amazon  Google  Now  convenience  frictionless  friction  GoButtler  Amazon  Echo  feature  Platform  Silo  iOS  Android  Windows  10  Newsfeed  on-demand  noise  filter  bubble  Twitter  RSS  Signal  vs.  noise  pollution  digital  economy  The  Content  Wars  attention  span  attention  graph  digital  marginal  cost  economics  of  abundance  contextual  discovery  Programmatic  Content  user  generated  curation 
september 2015 by asterisk2a
Staff Exodus, Pressure From Microsoft, Apple Hit Google Now | Re/code
According to multiple sources, their initial vision of Now — as a mobile assistant tailored to particular users — works best living on the mobile operating system, not within search. Also, Google is a political place and search is Congress. Big, necessary, stodgy. [...] “‘Look, I’ve got a lot on my plate. Chrome and Android are my top priorities. Google Now is not on that. I can’t fight that battle for you.’” [...] Apple, for its part, looks prepared to launch a competitor to Now on Tap. With its proactive assistant and spotlight search, the Apple entry could elbow Google out. // // Amazon released a (SW/HW)PA for the living room, Apple got Siri & just recently launched its own integrated search engine called "Spotlight" & Google released Google Now (voice activated search in response to Siri) and at last Google I/O, Now on Tap [ Now on Tap will solve app developers’ nagging issue with discovery. ] And FB just came out w an assistant product for Messenger. // &! bit.ly/1JYeNCT
Google  Inc.  Google  Google  Search  Android  Google  Now  augmented  intelligence  Siri  Apple  iOS  Sundar  Pichai  personal  assistant  Software  Is  Eating  The  World  Big  Data  user  Internet  Privacy  Privacy  Facebook  Messenger  Platform  convenience  on-demand  user  behaviour  friction  frictionless  voice  recognition  mobile  homescreen  mobile  first  mobile  phone  Smartphone  Facebook  Appification  Silo  content  discovery  discovery  distribution  model  App  discovery  Apple  App  Store  Google  Play 
august 2015 by asterisk2a
How Segment Models Growth for Two-Sided Marketplaces
a marketplace is the hardest thing to pull off, especially consumer.
Marketplace  Start-Up  advice  distribution  model  discovery  Start-Up  lesson  consumer  product  C2C  B2C  B2B 
august 2015 by asterisk2a
BBC TV chief warns of US threat after big-money Amazon deals | Media | The Guardian
>> iPlayer needs to become an international subscription business. and leverage the BBC brand (sought after and trusted, it's the last public crown jewl that actually can compete in a global market! Channel 4 or ITV can't. ) // “Their model is built on having global rights and we have got to respect that. They are a very smart, impressive bunch of people,” Cohen said. “The key thing we look at more and more is the impact of global competition rather than just in the UK where very big companies can distribute their content around the world. That is a very big challenge.”
distribution  model  BBC  British  Broadcasting  Company  Netflix  HBO  cable  provider  Amazon  Amazon  Prime  on-demand  convenience  friction  frictionless  user  experience  economies  of  scale  scale  globalization  globalisation  digital  economy  digital  content  Television  TV  The  Wars  content  discovery  content  distribution  user  generated  content  competition  competitiveness  IP  intellectual  property  differentiate  differentiation  Branding  brand  awareness 
august 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
E-Commerce is a Bear — Medium
Only two start-ups have properly challenged Amazon over the past decade: Zappos and Diapers. [...] Having spent time with Tony Hsieh and Alfred Lin, the leadership duo who built Zappos, and Marc Lore and Vinit Bharara, the founders of Diapers, I can tell you: these are intense competitors who recognized the best outcome was to join forces with the industry leader. So if Amazon is the low cost winner of selling brands online, if they are acquiring their best competitors, and if their everyday low prices are available to the entire country via a mechanical turk algorithm which is guaranteed to beat you, how do you compete? [...] [ eBay pure p2p marketplace ] [...] This next generation of e-commerce companies is as much about what you exclude as what you include. // &! only up for grabs (Amazon model) is in the developing world & emerging market - for entrepreneurs - & only possible double digit returns for investors. and the battle has already begun ... since like 05/09 China/India ...
e-commerce  Amazon  eBay  commodity  business  commoditization  differentiate  differentiation  vertical  category  Jet.com  business  model  subscription  model  distribution  model  discovery  Google  Shopping  commerce  Retail  Walmart  brick  and  mortar  business  Online  Shopping  mall  USA  Europe  Zalando  emerging  market  Developing  World  emerging  middle  class  consumer  choice  consumerist  materialism  consumerism  zombie  consumer  Etsy  Marketplace  Platform  Honest  Co.  Bonobos  Warby  Parker  Nasty  Gal  Branding  Zulily  flash  sale  Gilt  Groupe  ModCloth  Birchbox  corporate  strategy  business  strategy  closetphile  Rent  the  Runway  Zappos  tradesy  pure  play  Nordstrom  Macy's  H&M  Primark  Zara  Fast  Fashion  Fashion  Industry  ASOS  John  Lewis  Marks  &  Spencer 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
Reinvention As A Life Skill — BIF Speak — Medium
via bit.ly/1PszoiZ - Reinvention is a life skill, it's a life long journey we’re all embarked on whether we like it or not.
Start-up  of  You  life  hacker  life  lesson  Mobile  Creatives  Mobile  Creative  destruction  career  ladder  career  advice  Future  of  Work  philosophy  self-awareness  discovery  Alain  de  Botton  Psychology 
august 2015 by asterisk2a
Growth vs Retention – AVC
"Retention was clearly bad, and that’s what killed us" [...] [...] This all comes back to stepping on the gas before finding product market fit. You might think you have product market fit and so you scale up your hiring, your marketing, your sales, and your capital raising and spending. But if you can’t retain a healthy percentage of your users past ninety days, you don’t have product market fit yet and all the investment you make in your business is just money down the drain. So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale. // find natural/organic marketing - advertising - instead of building a non-product related cost center like sales, marketing, and advertising. short-cuts like these don't fix the product per se.
user  churn  customer  acquisition  Product/Market  Fit  MVP  user  acquisition  business  strategy  product  strategy  strategy  Start-Up  lesson  Start-Up  advice  burn  rate  runway  Homejoy  distribution  model  discovery  content  distribution  content  discovery  Net  Promoter  Score  word  of  mouth  Tribe  1000  True  Fans  UI  UX  user  experience  user  engagement  customer  experience  customer  retention  customer  service  SAAS  marketing  growth  round  cost  center  short-term  view  short-term  thinking  feedback 
august 2015 by asterisk2a
Why podcasts are suddenly “back” – Marco.org
>> listening to podcast eats time away from the existing pie pieces of other forms of entertainment, escapism, and snacking. But it shares similarities with Music, TV, Movie, ... you can let it run in the background and do something different and listening in.
Podcast  podcasting  Multimedia  Entertainment  Escapeism  snacking  user  behaviour  commuting  TV  Television  Radio  Social  Media  Music  Movie  content  discovery  content  distribution  vertical  category  community  Personal  Brand  Branding  YouTube  Tumblr  Facebook  Twitter  mobile  homescreen  mobile  first  mobile  phone  iPod  Apple  Android  distribution  model  iTunes  Soundcloud 
august 2015 by asterisk2a
800-Pound Publishing Gorilla Facebook Barges Back Into Blogging With “Notes” | TechCrunch
Facebook’s advantage is its distribution. The same weapon it’s used to barge into web publishing with Instant Articles and video hosting with its auto-play clips could help it invade blogging. It’s similar to how LinkedIn used its natural traffic to launch a professional-minded publishing network. People will write where they get an audience. If that’s Facebook, they’ll publish there. And while Twitter doesn’t discriminate, showing every post to everyone, Facebook’s filtered feed shows you what it thinks you’ll actually consume [and what's in their best own interest, keeping you on FB, favouring native content of link-out content]. [ step by step, FB is productizing - offering more to advertisers how to reach their user base, leverage its huge user base, Big Data, users data, the ceiling for FB earnings is far off! and thus its market cap (valuation). could nearly double again from its 250bn. it doubled in 5 years from IPO slump. ] // &! wrd.cm/1Pw2v5w
Appification  App  Store  Google  Play  Apple  App  Store  Facebook  Messenger  Facebook  Instant  Articles  Facebook  Newsfeed  The  Content  Wars  discovery  distribution  algorithm  Silo  Platform  TOS  Twitter  linkedin  Facebook  Notes  Wordpress  self-publishing  publishing  2.0  digital  publishing  publishing  YouTube  Tumblr  medium.com  Blogger  Blogging  noise  noise  pollution  Signal  vs.  differentiate  differentiation  Google  Content  native  advertising  native  friction  frictionless  branded  e-mail  marketing  e-mail  marketing  advertisement  targeting  advertisement  re-targeting  ad  targeting  Big  Data  user 
august 2015 by asterisk2a
Maker Studios May Not Hit Disney Earn-Out Goals | Re/code
The most significant issue for Kreiz and other Maker executives and investors will likely come down to money. There’s no dispute about the fact that Maker has continued to grow under Disney, but it appears that Maker hasn’t hit goals it thought it could clear in May 2014 (I don’t know how the specific earn-out goals are structured). It’s not unusual for acquired companies to miss earn-out goals — it may be more common than not. But at the time of the deal, Maker backers seemed unusually confident about their ability to get all or most of the extra $450 million Disney might pay out. [ ... ] [ apparently, income ] generated per view has decreased.
Disney  Maker  Studios  M&A  Mark  Suster  Start-Up  lesson  Start-Up  advice  acquisition  YouTube  Facebook  Video  Newsfeed  Facebook  Video  content  discovery  content  distribution  business  model  pageviews  CPM  The  Wars 
august 2015 by asterisk2a
Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles | TechCrunch
Live streaming/Broadcasting from your phone, being a feature. Not a product. Nor a company. Good luck Meerkat finding a soft landing, exit, getting to cashflow postive quickly. If you are lucky an Android device maker like Samsung buy you for cheap and put your app pre-loaded on their devices. Twitch came out of Justin.tv and found itself a crowd with gamers, bought by Amazon. I wouldn't be surprised if Twitch releases an iPhone/Android app soonish.
Meerkat  Periscope  Platform  Facebook  Twitter  Google  Start-Up  lesson  Start-Up  advice  live  broadcasting  live  streaming  Twitch  YouTube  content  discovery  content  distribution  The  Wars  Video  storytelling  Social  Media  Vine  Instagram 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Are Facebook’s algorithms killing YouTube?
YouTube may be learning what publishers have known for some time now: That Facebook’s algorithms are enormously powerful and that Zuckerberg isn’t content to dominate social media [...] Two of the biggest tech stories in 2015 are the increasing power of Facebook's algorithms and YouTube's uncertain future. [...] And now these two trends have collided in epic fashion as Facebook may be leveraging its algorithms to help kill YouTube – or at least steal an enormous portion of its audience. // slate.me/1NP1fZU - Last year on his podcast Hello Internet, the Australian filmmaker Brady Haran coined the term freebooting to describe the act of taking someone’s YouTube video and re-uploading it on a different platform for your own benefit. “I had long said I found the word ‘copyright infringement’ somehow inadequate,”
Facebook  Newsfeed  YouTube  algorithm  Social  Media  Freebooting  Piracy  Content  Piracy  discovery  distribution  creator  digital  user  generated 
july 2015 by asterisk2a
Instagram will Nachrichtenmedium werden - SPIEGEL ONLINE
Instagram will Smartphonefotos zur Nachrichtenquelle machen. Neue Funktionen sollen es Nutzern ermöglichen, gezielt nach Bildern aktueller Ereignisse zu suchen. Die Idee ähnelt einem Projekt von Twitter.
Instagram  content  discovery  discovery  curation  content  curation  Search  Image  Search  context  Big  Data  metadata  noise  Signal  vs.  noise  pollution  The  Wars  Newsfeed  user  engagement  Snapchat  Facebook  user  generated  content 
june 2015 by asterisk2a
Snapchat boss deletes all his tweets - BBC News
[ An attempt for free PR & new user growth bump!? Is growth multiple (m/m q/q) shrinking!? This is certainly a one off growth hack. ] // Snapchat chief executive Evan Spiegel has deleted every tweet he has ever written, as part of his latest push to help publicise the mobile app that wipes posts after a few seconds. "He likes to live in the present," Snapchat told the Wall Street Journal. And he was attempting to show that "ephemeral media" had a powerful role to play in modern communications. Mr Spiegel also launched a low-quality YouTube video to explain with paper and pen how his social network worked. [ Analyst ] "You don't see [Facebook's] Mark Zuckerberg or Sheryl Sandberg tweeting much." [...] Vodafone recently revealed 75% of the instant-messaging traffic on its UK network was down to the mobile app. [...] "Snapchat is now hiring its own team of journalists," "It is becoming a content-distribution platform." // on.wsj.com/1Gf59pA bit.ly/1GYycEs on.mash.to/1JSoLqL
Evan  Spiegel  PR  Snapchat  public  relations  Facebook  Twitter  Platform  content  distribution  content  discovery  ephemeral  business  model  attention  span  user  behaviour  mobile  homescreen 
june 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
After years of false starts, Apple is finally poised to kill Spotify and take over streaming music. There’s just one catch… | PandoDaily
No wonder streaming platforms can barely make a profit — if at all — while most artists have been forced to view streaming not as a legitimate revenue source but merely a form of exposure. That’s why Apple’s refusal to offer a free option makes perfect sense. But will users agree to pay, especially with free options on the table? Possibly not. And if they don’t it will be because of the greed of record labels, not Apple. [...] labels rejected Apple’s $5 price-point. So the company offered a compromise: $7.99 a month. But the labels still claimed that’s still too low. And so now Apple is back to offering $9.99 a month — the same amount Spotify charges and the same amount 75 percent of its users refuse to pay and will continue to refuse to pay as long as the company stays in business. So now Apple is rightly worried that listeners won’t choose its service over a free one, even if it can offer a deeper catalog with more exclusive content.
Music  Industry  360-music-contract  Indie  Music  content  discovery  content  distribution  Spotify  Deezer  Rdio  Pandora  Apple  iTunes 
may 2015 by asterisk2a
Apple reportedly plays dirty to kill Spotify’s free tier — and I hope it gets away with it | PandoDaily
[ Apple's Might. History Rhymes. ] There’s a report out that Apple is pushing music labels to “force” Spotify to abandon its free, ad-supported tier. As Apple prepares to gather the ashes of Beats Music and relaunch its own streaming music service — which sources say will likely to be paid-only — this gambit would decimate Spotify’s user base from 60 million total users to only 15 million paid users. Moreover, sources told the outlet that if Universal Music Group removed its catalog from YouTube, Apple would pay the licensing fee the label conglomerate receives from that platform. (YouTube also has a streaming service in the offing). Considering Apple’s ability to preload apps onto new versions of iOS — not to the mention the fact that it already has 800 million credit cards on file and so only needs to convince a tiny portion of them to sign up in order to beat Spotify — the move would be an effective knockout punch for Apple in America’s streaming music fight.
Apple  Spotify  Deezer  Pandora  Rdio  antitrust  iOS  Android  Microsoft  abuse  of  power  corruption  bribery  YouTube  Google  RIAA  Indie  Music  content  discovery  content  distribution  Music  Industry  business  model 
may 2015 by asterisk2a
YouTube turns ten today. But will it survive the next ten years without losing its soul? | PandoDaily
None of these competitors have the same online video cachet and entrenched community of viewers that YouTube has. But when consumer adoption and ad spending is on such a steep uptick in a particular space, it’s shocking how quickly a market lead can erode. Just ask Myspace. [...] “I don’t think they’re going to necessarily lose their partners because of that, but it brought into question the type of partner Youtube is. Initially, to a lot of creators, they felt they could live an entirely independent life through creative ambitions. they felt like YouTube was there to support [them], and now it seems like this is a real business thing, and now YouTube is getting a little greedier.” [...] it will remain an indispensable marketing tool.
YouTube  online  video  Google  content  discovery  content  distribution  content  creator  digital  artist  Vessel  Tumblr  Facebook  Snapchat 
april 2015 by asterisk2a
How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising | TechCrunch
FB accounts for >70% of all Social Media Ad spending! The rest is spend on Twitter and elsewhere. Programmatic Advertising is a crutch for native Web advertising to compete with FBs ability to slice and dice and analyse every nook and cranny. FB likes to be the web equivalent; Internet.org and asking/offering content creators/news papers to host content inside their Walls. And remember, Google missed this Social train badly, tried w Google+ after failing with Buzz. Was also late with (native) Mobile Search & just got going. And their last quarter(s) hinted at a stall of their advertising business and Wall Street doesn't like seeing this behemoth relying on just one business model while Nest Labs was a defensive acquisition (competing w Apple) and they lost out to FB to acquire WhatsApp. And if any Google X project will be able to live up to AdSense(Google Search) is questionable. Google might begin slowly dying soon in next 5 years by thousand cuts, like MSFT late 90's. Time is ripe.
Facebook  Social  Media  advertisement  targeting  marketing  advertisement  Programmatic  Advertising  oligopoly  oligopol  Internet.org  content  creator  content  discovery  content  distribution  native  content  Newsfeed  filter  bubble  Twitter  Instagram  YouTube  Pinterest  direct-response  Google+  Google  Search  AdSense  Google  X  Apple  WhatsApp  Nest  Labs  Wall  Street  Microsoft  Fortune  500  economic  history  creative  destruction  mobile  homescreen  mobile  first  mobile  phone 
april 2015 by asterisk2a
3 biggest misconceptions about the music industry and Jay-Z’s Tidal (which is doomed anyway) | PandoDaily
But the reason most artists are not compensated properly for their work has been the same since the advent of recorded music: Record labels. According to a report from the audit firm Ernst & Young, record labels net 45.6 percent of the revenue created by streaming music. The supposedly evil, greedy platform itself — which in this particular study was limited to Spotify and Deezer — only takes home 20.8 percent. After 16.7 percent is taken out for taxes, that leaves 10 percent for songwriters and publishers, and 6.8 percent for artists. And even if Tidal makes users pay (upwards of $20 for the highest sound quality!) artists will still have the same shitty record deals and see the same shitty ratios they’ve had for decades. [...] Even as Spotify has grown its total user base, the number of paid subscribers has held steady at only 25 percent. [ future is to divorce content discovery & distribution from revenue/income streams, bc digital is commodity! ] &! TC Rant Video tcrn.ch/1BYSfL2
Music  Industry  360-music-contract  Indie  Music  content  creator  Pandora  Tidal  Spotify  Deezer  Rdio  iTunes  Apple  Beats  freemium  business  model  content  discovery  content  distribution  digital  artist  digital  content  digital  economy  convenience  frictionless  friction  commoditization  commodity  business  economics  of  abundance  abundance  marginal  cost  Age 
april 2015 by asterisk2a
The Gang of Four: Why Google, Apple, Amazon, and Facebook Dominate the Market - Kara Swisher Keynote - YouTube
some remarks from 2012 /// 'continuous partial attention' // min 40 - always on >> presentism, >> affects journalism and Media >> divide between Pando likes and BuzzFeed likes // FB & Google are in content distribution. // min 46 - VR - Virtual Reality, Augmented Reality ... things respond to you interacting with it, without pressing buttons or calling their name ("Xbox"). &! &! (2012) Keynote Presentation: The New Power Brokers: Amazon, Apple, Facebook & Google - youtu.be/rpsigsW-688
SoMoLo  Amazon  Google  Facebook  Apple  attention  span  user  experience  user  behaviour  Platform  Presentism  on-demand  Twitter  Google  Search  YouTube  mobile  first  mobile  phone  mobile  homescreen  content  distribution  content  discovery  Google  News  Yahoo!  Netflix  virtual  reality  VR  Augmented  Microsoft  HoloLens  Oculus  Rift 
february 2015 by asterisk2a
BBC News - Google warns Blogger users over porn
http://www.zdnet.com/article/google-bans-explicit-adult-content-from-blogger-blogs/ - Google bans 'explicit' adult content from Blogger blogs Summary:In an abrupt reversal of policy, Google will soon disappear blogs on its Blogger platform that don't conform to its new anti-adult policies. [...] "Google: Removing content it doesn't like" [...] [...] [opt] to move to self-hosting, which is a safer option than trusting art, writing or creative speech to any conservative company. [...] [Search as public utility, unencumbered by politics nor religion and other things.] // question, snapchat already blocked porners from receiving money via its internal payment product for snaps/paid snaps. question, will it ban nudity when it went public and the company turns into a grown up with grown-up supervision? &! zdnet.com/article/timeline-googles-role-in-global-sex-censorship/ &! http://pando.com/2015/02/24/silicon-valleys-war-on-sex-continues-as-google-bans-adult-blogs/
Tumblr  Wordpress  publishing  2.0  publishing  Blogging  TOS  Platform  Blogger  Google  sex  work  sex  worker  adault  content  Porn  pornography  content  distribution  content  discovery  Wall  Street  conservative  Snapchat  censorship  stigma  stereotype  bias  prejudice  Google  Search  free  speech  Information  wants  to  be  free  public  utility 
february 2015 by asterisk2a
Snapchat Murders Facebook - YouTube
'nobody has figured out a video on phone/mobile' / Snapchat / Snapchat Stories (user generated content) / Discover (content from multimedia companies/newspapers)
storytelling  Snapchat  Vine  Twitter  Facebook  Video  YouTube  Instagram  trends  trend  Celebrity  of  You  Selbstdarstellung  narcissism  social  status  status  anxiety  status  symbol  socioeconomic  status  culture  Gossip  culture  gaffen  Gawker  Tabloid  Millennials  Silicon  Alley  ugc  user  generated  content  content  discovery  consumption  user  behaviour  mobile  first  mobile  homescreen  mobile  phone  attention  span  snacking  Entertainment  user  hack  Signal  vs.  Noise  filter  bubble  crowd  long-tail 
february 2015 by asterisk2a
YouTube Tightens Rules For Brand-Sponsored Videos
"This is a money grab. Because they can!" http://youtu.be/bIpNXh9Nh9k?t=24m28s // &! // Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. // &! https://digiday.com/platforms/youtube-moves-outside-overlay-ads/ &! http://www.thesempost.com/youtube-bans-video-creators-including-large-sponsorship-logos-pre-rolls-videos/ &! https://support.google.com/displayspecs/answer/187096?hl=en &! https://support.google.com/youtube/answer/3364658 // - takes 45% of this type of income. >> Cementing the future of YT of only being a content distribution and discovery platform only. Nothing else. Not for community communication (comments), not for monetization, etc etc. Google also proves again, it is inept maintaining let alone build community platforms and Social Media platforms and is bad in communicating and discussing/debating with all parties involved.
YouTube  Platform  TOS  advertisement  marketing  content  distribution  content  discovery  Google  community  content  creator  Artist  digital  digital  content  digital  economy 
february 2015 by asterisk2a
A Rant About The Smartest Thing Yahoo’s Done In Years | TechCrunch
app install ads, and free ad unit, ... free tools to lure in user and hope they spend money on other things within their Platform offering (freemium) --- "Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform."
Yahoo!  Platform  Facebook  Twitter  advertisement  advertising  app  development  Start-Up  lesson  Start-Up  advice  Marissa  Mayer  freemium  Parse  Xamarin  Google  AdMob  AdSense  Microsoft  mobile  first  mobilephone  mobile  phone  mobile  homescreen  frictionless  Silo  HTTP  WWW  Apple  user  behaviour  discovery  marketing 
february 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Snapchat Outgrows The Friend Zone | TechCrunch
Social media giants who have come before, Facebook and Twitter, have followed the same evolutionary path, from personal messenger tool to powerhouse media network. // Seems like this is the only way consumer apps can finance themselves, sustainably. To offer other people your Platform and audience to distribute your content and or advertise with your content or product. But you depend (EPS, revenues, profits) on those to have good business and keep spending more and more money. Wall Street wants to see more and more and more .... /// &! http://pando.com/2015/01/27/snapchat-does-what-facebook-couldnt-get-publishers-to-trust-it-with-their-content/
Twitter  Snapchat  Facebook  Social  Media  Multimedia  Entertainment  utility  Start-Up  lesson  Start-Up  advice  MySpace  business  model  business  strategy  Platform  TOS  Silo  content  distribution  content  discovery  The  Wars 
january 2015 by asterisk2a
Introducing Place Tips in News Feed | Facebook Newsroom
Facebook launches location-specific Place Tips for iPhone; appears at top of News Feed when user enters establishment; tapping displays friends' comments & photos related to business; also shows maps, restaurant menus, etc; viewing does not post to Facebook or reveal location; also testing w/ beacons in NYC // http://www.businessinsider.com/the-swarm-and-foursquare-backstory-and-progress-2014-10 >> "In late 2013, Foursquare CEO Dennis Crowley and his leadership team decided it was time to rethink things. If the company was founded today, what would the app look like? What would the experience feel like?" // &! http://taylordavidson.com/2014/apps &! http://features.en.softonic.com/why-single-use-apps-like-yo-could-take-over-your-smartphone
Facebook  geolocation  location  foursquare  Yelp  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  features  feature  Big  Data  Appification  Single-Use  App  unbundeling  user  experience  user  behaviour  user  acquisition  UI  UX  business  strategy  focus  focused  simplification  simplicity  product  management  Product/Market  Fit  product  experience  Design  Minimal  Viable  multi-product  company  Officer  discovery  curation 
january 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
Spanish Newspaper Publishers' Association Now Asks Government To Help Stop Google News Closure | The Spain Report
Google announced late on Wednesday that it would close its Google News service in Spain on Tuesday, December 16: “as a result of a new Spanish law”, saying the Internet had created “tremendous opportunities but also real challenges for publishers as competition both for readers’ attention and for advertising euros increased”. “This new legislation requires every Spanish publication to charge services like Google News for showing even the smallest snippet from their publications, whether they want to or not. As Google News itself makes no money (we do not show any advertising on the site) this new approach is simply not sustainable. So it’s with real sadness that on 16 December (before the new law comes into effect in January) we’ll remove Spanish publishers from Google News, and close Google News in Spain.”
Google  News  journalism  journalismus  business  model  pageviews  discovery  search  engine  Google  Career  Politicians  policy  folly  policy  error  lobby  Makers 
december 2014 by asterisk2a
CollegeHumor, Like Other Online Video Properties, Is Looking For A Buyer
[ ... one buys the talent and the potential, not for status quo. YouTube business is something you can't sell to Wall Street ... YT is a content hosting/distribution/discovery/share-platform ... not something to build a double digit revenue business model on, because ain't build your house on somebody elses lawn ... Maker Studios started to build its own platform with Polaris et al. ... and Ellen DeGeneres with Ellentube.com ... ] IAC (which also owns prominent online video site Vimeo) is following the lead of Funny or Die and The Onion, both of which are also looking to cash in on the growing interest in online comedy platforms. Should IAC sell its share of CollegeHumor at the value it wants, it would turn a big profit; the media company purchased its 51% stake in CollegeHumor in 2006 for a reported price of $20 million. In 2014, investors have greatly increased the amount of money they have spent on online video properties like Maker Studios, Fullscreen, and Stylehaul.
pageviews  business  model  Platform  YouTube  TOS  content  distribution  content  discovery  Tumblr  Facebook  Twitter  Vimeo  IAC 
december 2014 by asterisk2a
YouTube Offering Its Stars Bonuses - WSJ
"Creators and agents say the service is acting with rare urgency. [...] Nearly all of YouTube’s video makers now receive the same 55% share of revenue from advertising that appears alongside their videos." - http://www.tubefilter.com/2014/12/08/youtube-bonuses-content-creators-vessel/ &! http://www.tubefilter.com/2014/11/17/vessel-youtube-stars-multi-million-dollar-guarantees-exclusive-window/
Facebook  Tumblr  Vessel  Yahoo!  YouTube  The  Content  Wars  MCN  pageviews  CPM  business  model  Platform  TOS  Personal  Brand  distribution  discovery  critical  mass 
december 2014 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
Perfekt ins Knie geschossen - YouTube
Die Regierung, die uns demnächst TTIP bringt, hat uns auch das Leistungsschutzrecht gebracht, dass kam um die Wirtschaft zu retten. & https://netzpolitik.org/2014/guenther-oettinger-schlaegt-leistungsschutzrecht-auf-eu-ebene-vor/ & Content Creators/Owners/Platforms Abhaengigkeit von Google Search traffic.
TTIP  CETA  Leistungsschutzrecht  Günther  Oettinger  Google  copyright  copyright  infringement  DMCA  RIAA  MPAA  Music  Industry  business  model  Google  News  Google  Search  crony  capitalism  accountability  Wall  Street  transparency  oversight  Political  Governance  Democratic  Process  democracy  Europe  Germany  No  Representation  UK  journalism  content  A/B  Testing  content  creator  content  discovery  Lobbying  lobbyist  lobby  revolving  door  Career  Politicians  monopoly  oligopoly  oligopol 
november 2014 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a
In an attempt to increase its influence over the media, Facebook makes publishers an offer they should refuse | PandoDaily
That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers, both traditional and digital insurgents alike. If Facebook’s mobile app hosted publishers’ pages, the relationship with customers, most of the data about what they did and the reading experience would all belong to the platform. Media companies would essentially be serfs in a kingdom that Facebook owns. [...] & Facebook might be bad, but Google is even worse. [...] & Facebook as it exists now has a notable effect on the way news is discovered, read, and shared, but it pales in comparison to Google’s control over how so much information is found online.
Facebook  Twitter  Google  Google+  Google  News  Google  Search  linkedin  content  discovery  business  model  Platform  TOS  YouTube  Tumblr  content  journalism  journalismus  digital  content  Information  wants  to  be  free  content  creator  content  distribution  discovery  pageviews  Social  Media 
october 2014 by asterisk2a
Google demonstrates its power over the press by cowing German publishers | PandoDaily
[Google Traffic for all content publishers still huge despite rise of Social Media/Newsfeed, Twitter ] The publishers never really had a chance. Google doesn’t display advertisements on its News product, and no one forced them to allow the company to excerpt their stories. Indeed, Google pulled the excerpts from several large German newspapers in the beginning of October, making it clear that the company thinks publishers need the traffic driven by Google News more than Google needs the article snippets for which publishers are so desperate to be paid. Now those same publications have pulled their lawsuit because of Google’s “overwhelming market power.”
Google  business  model  journalism  journalismus  content  pageviews  Platform  YouTube  TOS  Twitter  Facebook  Google  Search  discovery  content  discovery  content  distribution  distribution  content  curation  paid  content  freemium  algorithm  algo  algorithms 
october 2014 by asterisk2a
iPod Mastermind Tony Fadell On The Death Of The iPod: "You Can't Get Too Nostalgic" | Co.Design | business design
As for the future of music: It's not iPods, iPhones, or iPads. It's apps that read your mind. "Now that we all have access to all the music we could ever want, discoverability is the new Holy Grail," Fadell says. "Using machine learning and AI to figure out context, so that the celestial jukebox knows the perfect song for every occasion."
discovery  Signal  vs.  Noise  filter  bubble  filters  filter  curator  content  curation  curation  AI  algorithm  algorithms  algos  algo 
september 2014 by asterisk2a
Knowing when to pivot | WSGR Startup Basics - YouTube
>> iterated on the idea - http://techcrunch.com/2014/09/17/classpass-lands-12-million-series-a-led-by-fritz-lanman-hank-vigil/ "At launch, the company was originally centered around logistics, allowing users to discover new classes, complete with reviews, pricing info, and schedules, and then sign up to attend these classes. Turns out, paying per individual classes (no matter how easily you can discover them) was too much of an obstacle to users. [... >>> ...] Classtivity Pivots To Subscription Model So You Actually Work Out. [...] Turns out, finding a class isn’t as difficult as actually going to a class, which is why most fitness-based business models revolve around packages. That said, Classtivity is today pivoting to offer the same access to fitness classes with a brand new business model."
Start-Up  lesson  Start-Up  advice  Pivot  Lean  Start-Up  iteration  frictionless  friction  discovery  offline  experience  shared  experience  user  experience  business  model  curation  curator  niche  specialization  ClassPass  Payal  Kadakia 
september 2014 by asterisk2a
Reddit Raising Big Funding Round With Help From Y Combinator Contacts | Re/code
Sources said the almost-anything-goes site has reached a preliminary agreement to sell less than 10 percent of the company for more than $50 million. That could give the company a valuation of upward of $500 million. Given investors’ new-found appetite for content companies — see: BuzzFeed, Twitch — Reddit’s valuation may swell significantly by the time the deal is done, well above the $400 million it was looking for in 2013. [...] 133 million visitors a month +++ http://pando.com/2014/09/08/can-investors-throw-money-at-reddit-without-losing-their-souls/
Reddit  content  BuzzFeed  community  Twitch  YouTube  curation  content  curation  Niche  mainstream  Newsfeed  Twitter  content  network  content  distribution  content  discovery  publishing  2.0  Upworthy  Digg  stumbleupon 
september 2014 by asterisk2a
Zerreißprobe: Der "Spiegel" und die Digitalstrategie | ZAPP | NDR - YouTube
business structure [KG] (structural impediments/fault line) stops change to connect print and online edition // print people are against change. print people have short-term interest.
Der  Spiegel  journalism  journalismus  Multimedia  Social  Media  content  distribution  content  discovery  management  communication 
august 2014 by asterisk2a
The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily
That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.
Forbes  Time  Inc.  Time  Magazine  journalism  journalismus  business  model  native  advertising  advertorial  G+J  Gruner  +  Jahr  Der  Spiegel  Stern  entrepreneurial  entrepreneurship  Social  Media  creative  destruction  Mobile  Mobile  Creatives  creativity  creative  added  value  Core  Product  Proposition  value  creation  Proposition  shareholder  value  Leadership  Vision  BuzzFeed  VICE  VOX  Start-up  Huffington  Post  publishing  2.0  interactive  content  content  discovery  digital  content  content  distribution  throwaway  content  engagement  attention  attention  span 
august 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
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