asterisk2a + digital-content   6

Jeff Bezos Bought The Washington Post For One Thing: Distribution ⚙ Co.Labs ⚙ code + community
[surrounding yourself with smarter people] In some sense you wouldn’t even be human anymore. People like Jeff are better regarded as hyper-intelligent aliens with a tangential interest in human affairs . . . Trust me folks, I saw this happen time and again, for years. Jeff Bezos has all these incredibly intelligent, experienced domain experts surrounding him at huge meetings, and on a daily basis he thinks of shit that they never saw coming. It’s a guaranteed facepalm fest. [...] Purpose-built distribution networks for different kinds of content are beginning to solidify into infrastructure, just as e-commerce did 10 years ago. And if we’ve learned anything about Bezos, it’s that he loves to own his own infrastructure and leverage it into new kinds of business we can’t even imagine right now.
journalism  digital-content  AWS  Kindle  investigative  journalism  ebook  journalismus  Jeff  Bezos  e-commerce  contentdeliverynetwork  ebooks  platform  paradgimshift  paidcontent  Amazon  Web  Services  Steve  Jobs  Apple  short-form  content  content  CEO  newspapers  Washington  Post  Amazon  infrastructure  jeffbezos  content  creator  newspaper 
august 2013 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
Behind the Brand--Tim Ferriss, The 4-Hour Chef - YouTube
talking about the book
talking about selling in digital age
talking about content creation and attention span
people have to trust the messenger before they send out them self the message
writing is thought on paper
polymath is not dead
talks about haters, blogging,
talks about 80/20, fear, goals,

Tim Ferriss, "The Four-Hour Chef": Authors at Google
http://www.youtube.com/watch?v=gj3RskVvVLA

Samovar Tea Talks with Tim Ferriss
http://www.youtube.com/watch?v=yiLqVyupvkc

http://www.youtube.com/watch?v=xTn5hjVnsws

http://www.youtube.com/watch?v=hw7i-2ntS34

http://www.youtube.com/watch?v=HAJBnwBxAWs

http://www.youtube.com/watch?v=QEpCOtVZl74

http://www.youtube.com/watch?v=gHaMAlvzTpM
goals  fear  Pareto  principle  rule  80/20  rule  happieness  internet  culture  hater  blogging  entrepeneurship  lifehacks  lifehacker  life  lesson  polymath  book  writing  elevator  pitch  selling  social  marketing  digitalnatives  digital-content  digital-economy  marketing  attention  span  content  creator  Tim  Ferriss 
january 2013 by asterisk2a
Foer & Shteyngart: The Final and Last Death of the Novel - YouTube
A panel consisting of Jonathan Safran Foer, Tea Obreht, and Gary Shteyngart contemplates the death of the novel. Foer believes the novel can't compete with technology, while Shteyngart sees fiction as the new poetry.
digitalnatives  digital-economy  digital-content  publishing2.0  publishing  writing  fiction  novel 
october 2012 by asterisk2a

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