asterisk2a + differentiate + snacking + behaviour   3

Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch | TechCrunch
bit.ly/1NAmQWu "he's showing that he can make practical decisions that benefit the Snapchat users, even if it means losing something that was fundamental to Snapchat's product itself." // But doesn't he give up the 'attention grab/focus' feature for long-form content and thus also loosing share of the snacking %' !!?? long-term we will see what Snapchat will become and be eventually worth. Because it won't be a Facebook. It could turn out to be a Twitter with problems in monetisation (turning a profit and meeting growth stage investors expectations - current valuation ... at IPO and post-IPO one, two years on.) Gary might be right about putting yourself out of business than letting the other guys do it for you. But Snapchat (Mr Spiegel) may have been forced to abandon its 'differentiation' in order to meet valuation expectations by appealing to a broader potential user base to use it more, like to read news & consumer other types of content than Snapchats ( P2P or B2C versions ).
Snapchat  snacking  attention  span  user  behaviour  mobile  homescreen  mobile  phone  valuation  Evan  Spiegel  product  management  consumer  product  Social  Media  Social  Network  Core  Value  Proposition  product  experience  Design  Minimal  Viable  Product/Market  Fit  Officer  differentiate  differentiation  Twitter  Facebook  business  model  Unicorn  speculative  bubbles  speculative  speculation  growth  round  Silicon  Valley 
july 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a

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