asterisk2a + differentiate + snacking + valley   2

Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch | TechCrunch
bit.ly/1NAmQWu "he's showing that he can make practical decisions that benefit the Snapchat users, even if it means losing something that was fundamental to Snapchat's product itself." // But doesn't he give up the 'attention grab/focus' feature for long-form content and thus also loosing share of the snacking %' !!?? long-term we will see what Snapchat will become and be eventually worth. Because it won't be a Facebook. It could turn out to be a Twitter with problems in monetisation (turning a profit and meeting growth stage investors expectations - current valuation ... at IPO and post-IPO one, two years on.) Gary might be right about putting yourself out of business than letting the other guys do it for you. But Snapchat (Mr Spiegel) may have been forced to abandon its 'differentiation' in order to meet valuation expectations by appealing to a broader potential user base to use it more, like to read news & consumer other types of content than Snapchats ( P2P or B2C versions ).
Snapchat  snacking  attention  span  user  behaviour  mobile  homescreen  mobile  phone  valuation  Evan  Spiegel  product  management  consumer  product  Social  Media  Social  Network  Core  Value  Proposition  product  experience  Design  Minimal  Viable  Product/Market  Fit  Officer  differentiate  differentiation  Twitter  Facebook  business  model  Unicorn  speculative  bubbles  speculative  speculation  growth  round  Silicon  Valley 
july 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
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may 2015 by asterisk2a

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