asterisk2a + differentiate + resources   2

Worker confronts M&S chief over 'poverty wages' | Society | The Guardian
Gewinnbeteiligung & workers rep on board of directors!? Like in Germany. Especially in customer facing ops! It's not just about price, its also customer service! customer experience. acquisition (word of mouth, net promoter score - vs - getting foot-fall up through sales and deals) customer engagement. customer retention and empowerment - to make the better choice to shop where people are treated well, paid well, and shared economic interest (environment, ecology, sustainability, local economy and jobs (multiplier effects)). Compelling people to make a mindful and conscious choice, day to day and for the long-term! Differentiate, don't fight with Amazon and big grocery retailers for price, sales, deals. That war you lost already because you can't win that way (bc of them having deeper pockets, shareholders which look away since ever in case of Amazon, and it is their identity; why ppl shop there), new business, away from Amazon, Tesco & ASDA. And especially Lidl and Aldi.
CEO  pay  living  wage  minimum  wage  Service  Sector  Jobs  Niedriglohnsektor  Zero  Hour  Contract  Contractor  Workers  Union  Trade  Union  John  Lewis  Gewinnbeteiligung  Soziale  Marktwirtschaft  HR  human  resources  recruiting  recruitment  people  management  team  management  neoliberalism  neoliberal  Wall  Street  shareholder  value  profit  maximisation  customer  experience  customer  empowerment  customer  retention  Retail  brick  and  mortar  business  e-commerce  Amazon  Branding  brand  awareness  customer  acquisition  Blue  Ocean  differentiate  differentiation  PR  spin  doctor  reframing  framing  marketing  Positioning  Proposition  Core  Product  Proposition  ecommerce  pure  play 
september 2015 by asterisk2a
Darwinism At Your Doorstep: Why You Only Care About Amazon Now | TechCrunch
“You either fit here or you don’t,” and that in Seattle the company has a widespread reputation for its toughness. For now, you have a choice whether to work for Amazon. For now, you have options. Amazon is the vanguard of a very scary movement in the tech sector but we’re not all there yet (though some techbros on Twitter seem happy at the thought of Amazon culture catching on). [...] Why do we care suddenly about working conditions when it turns out that white-collar employees are the ones getting shafted? The workers at Amazon fulfillment centers have much less choice and much less power than the marketers and engineers in the Times piece. [...] We’re acting shocked and horrified that Amazon applies what it calls “purposeful Darwinism” to people with MBAs and PhDs, // [ trend, conditions known in service sector job and manual labour sector swapping over into the cushy world of blue-/white-collar worker ] Capitalism regresses toward feudalism.
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august 2015 by asterisk2a

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