asterisk2a + differentiate + phone + consumer   2

HTC Is Now Essentially Worthless (And Insecure) | TechCrunch
bloom.bg/1WbUffA // Internet hyperbole (and financial analysis) have rendered HTC, a once high-flying mobile brand, essentially valueless. In short, the company is trading below cash on hand. So if you bought all HTC stock, the company would have to pay you, the buyer, to take it over. This means the company’s factories, stock and brand are worth nothing, at least on Wall Street. [...] However, the modern phone marketers like Samsung and HTC only want to sell flagships – big, tentpole phones that lend themselves to big marketing budgets and fancy commercials. [...] When your only competitor is also ostensibly the most expensive phone on the market, there is little value in highlighting your cheapest models. [...] Now it’s iPhone and everyone else. The cell phone buyer’s market is saturated. Even the upgrade cycles have grown longer. In short, people are holding onto their expensive phones longer or buying wildly cheap ones. There is no middle ground. // PS Biggs is Apple Fan Boy
HTC  Android  iOS  Apple  Google  Samsung  LG  Blackberry  Motorola  Microsoft  Windows  10  Nokia  commodity  business  commoditization  technological  progress  differentiate  differentiation  business  model  Fire  Phone  Cyanogen  consumer  product  product  strategy  marketing  strategy  Xiaomi 
august 2015 by asterisk2a
Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch | TechCrunch
bit.ly/1NAmQWu "he's showing that he can make practical decisions that benefit the Snapchat users, even if it means losing something that was fundamental to Snapchat's product itself." // But doesn't he give up the 'attention grab/focus' feature for long-form content and thus also loosing share of the snacking %' !!?? long-term we will see what Snapchat will become and be eventually worth. Because it won't be a Facebook. It could turn out to be a Twitter with problems in monetisation (turning a profit and meeting growth stage investors expectations - current valuation ... at IPO and post-IPO one, two years on.) Gary might be right about putting yourself out of business than letting the other guys do it for you. But Snapchat (Mr Spiegel) may have been forced to abandon its 'differentiation' in order to meet valuation expectations by appealing to a broader potential user base to use it more, like to read news & consumer other types of content than Snapchats ( P2P or B2C versions ).
Snapchat  snacking  attention  span  user  behaviour  mobile  homescreen  mobile  phone  valuation  Evan  Spiegel  product  management  consumer  product  Social  Media  Social  Network  Core  Value  Proposition  product  experience  Design  Minimal  Viable  Product/Market  Fit  Officer  differentiate  differentiation  Twitter  Facebook  business  model  Unicorn  speculative  bubbles  speculative  speculation  growth  round  Silicon  Valley 
july 2015 by asterisk2a

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