asterisk2a + differentiate + philosophy   2

The Vergecast 168: Really good codeine - YouTube
min 46 // Instagram increased res for square format, now allowing all photo formats (vertical and landscape, after user hacked the square format - putting in landscape or portrait photos with borders - to make it square) vs what it was and was not and what it only offered on release day. "the great equaliser." all had the same tool, limitations, options, ways to express, make photos more interesting. thus it showed off some specific creative you (how to use your phone camera), not your skill and experience with Photoshop, lighting, photo school rules - that can set you apart. Instagram was a small, limited, enhanced window you your world, to that moment - captured. And now like Social Media. It is being gamed. Exploited. Abused. For specific commercial and or personal purpose. // Instagram was sort of, lucked out, with not being something for everyone. No it has become that thing that can be used by everyone - for their purpose. Follows it being primed for advertisers ...
Instagram  differentiate  differentiation  photo  app  constraint  artificial  constraint  community  philosophy  Facebook  Newsfeed  Social  Media  Selbstdarstellung  Celebrity  of  You  Beme  community  management  Twitter  Product/Market  Fit  MVP  Minimal  Viable  Product  category  vertical  consumer  management  experience  user  hack  strategy  Snapchat  Vine  YouTube  expression  creative  content  creator  digital  content  user  generated  content  The  Wars  Multimedia  Periscope  Meerkat  barriers  to  entry  cost  of  entry  meritocracy  meritocratic 
august 2015 by asterisk2a
Celebrity lifestyles for sale | Life and style | The Guardian
It started with Gwyneth Paltrow’s Goop – now everyone from Zooey Deschanel and Reese Witherspoon to Lena Dunham is selling you their way of life [...] Did this have a bearing on how they then responded to the way the story unfolded across the media? This is the less quantifiable benefit of the celebrity lifestyle brand: the emotional yank of feeling as if you’re part of a community, albeit one trying hard to sell you sunglasses. To be a fan today is to constantly be sold to, but also to constantly be questioning and scrutinising the celebrity’s choices. Fans are “polytheistic”, says Auerbach. “They have more choice and want to ‘follow’ a range of celebs who appeal to different parts of their personalities.” The aspirational foodie on Instagram, the interiors on Pinterest, the “sassy” motherhood blogger, the feminist tweeter. “It’s less about individual stars,” Auerbach adds, “and more about constellations.”
celebrity  culture  celeb  celebrity  of  You  Selbstdarstellung  gossip  culture  gossip  Tabloid  Glossy  Magazine  self-publishing  Social  Media  Personal  Brand  business  model  diversification  differentiate  differentiation  e-commerce  Start-up  of  You  identification  aspirational  aspirational  product  identity  sociology  status  anxiety  status  symbol  socioeconomic  status  status  capitalism  exploitation  philosophy 
august 2015 by asterisk2a

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