asterisk2a + differentiate + celebrity   4

Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
The Vergecast 168: Really good codeine - YouTube
min 46 // Instagram increased res for square format, now allowing all photo formats (vertical and landscape, after user hacked the square format - putting in landscape or portrait photos with borders - to make it square) vs what it was and was not and what it only offered on release day. "the great equaliser." all had the same tool, limitations, options, ways to express, make photos more interesting. thus it showed off some specific creative you (how to use your phone camera), not your skill and experience with Photoshop, lighting, photo school rules - that can set you apart. Instagram was a small, limited, enhanced window you your world, to that moment - captured. And now like Social Media. It is being gamed. Exploited. Abused. For specific commercial and or personal purpose. // Instagram was sort of, lucked out, with not being something for everyone. No it has become that thing that can be used by everyone - for their purpose. Follows it being primed for advertisers ...
Instagram  differentiate  differentiation  photo  app  constraint  artificial  constraint  community  philosophy  Facebook  Newsfeed  Social  Media  Selbstdarstellung  Celebrity  of  You  Beme  community  management  Twitter  Product/Market  Fit  MVP  Minimal  Viable  Product  category  vertical  consumer  management  experience  user  hack  strategy  Snapchat  Vine  YouTube  expression  creative  content  creator  digital  content  user  generated  content  The  Wars  Multimedia  Periscope  Meerkat  barriers  to  entry  cost  of  entry  meritocracy  meritocratic 
august 2015 by asterisk2a
Celebrity lifestyles for sale | Life and style | The Guardian
It started with Gwyneth Paltrow’s Goop – now everyone from Zooey Deschanel and Reese Witherspoon to Lena Dunham is selling you their way of life [...] Did this have a bearing on how they then responded to the way the story unfolded across the media? This is the less quantifiable benefit of the celebrity lifestyle brand: the emotional yank of feeling as if you’re part of a community, albeit one trying hard to sell you sunglasses. To be a fan today is to constantly be sold to, but also to constantly be questioning and scrutinising the celebrity’s choices. Fans are “polytheistic”, says Auerbach. “They have more choice and want to ‘follow’ a range of celebs who appeal to different parts of their personalities.” The aspirational foodie on Instagram, the interiors on Pinterest, the “sassy” motherhood blogger, the feminist tweeter. “It’s less about individual stars,” Auerbach adds, “and more about constellations.”
celebrity  culture  celeb  celebrity  of  You  Selbstdarstellung  gossip  culture  gossip  Tabloid  Glossy  Magazine  self-publishing  Social  Media  Personal  Brand  business  model  diversification  differentiate  differentiation  e-commerce  Start-up  of  You  identification  aspirational  aspirational  product  identity  sociology  status  anxiety  status  symbol  socioeconomic  status  status  capitalism  exploitation  philosophy 
august 2015 by asterisk2a
Porträt ǀ Unten durch — der Freitag
Vor kurzem hat er ein Buch veröffentlicht, das als „Unterschichtenroman“ Aufsehen erregt hat. In einer klaren, nüchternen Sprache schildert er darin seine Erfahrungen als Leiharbeiter, mit prekären Jobs und Beziehungen. Mittlerweile lebt Wall in Berlin-Wedding, nahe der Uferhallen, wo wir uns treffen. Der Ort vereint zwei Welten, das Raue und das Kreative. Passt also. [...] Es geht oft um Fingernägel, Kleidung, Schönheit. Äußerlichkeiten sind wichtig, wenn alles um dich herum hässlich ist. [ Selbstdarstellung A und O in heutiger welt! - The Vanity Economy Explosion - https://youtu.be/e6g7EczEA2U?t=2m see Economy of Fakes out of China & Co. & youtu.be/IZyEkwqy3xY Investing in Vanity, Leisure and Luxury Products ] // [...] [Uni Abschluss] so besonders ist das gar nicht. [ personal differentiation needed because abundance of workers/competition businesses can choose from - that work for the lowest wage possible. creativity is not in abundance. risk takers neither. ] // Jeder fuer sich.
precarious  work  Precariat  Werkvertrag  Leiharbeit  Zeitarbeit  working  poor  social  cohesion  poverty  poverty  in  old  age  child  poverty  food  poverty  hartz-iv  ALG2  Aufstocker  Germany  labour  market  labour  economics  book  status  symbol  status  anxiety  socioeconomic  status  social  status  Vanity  Selbstdarstellung  Selbstfürsorge  society  celebrity  culture  of  You  Gini  coefficient  globalisation  globalization  Western  World  public  image  Mobile  Creatives  Mobile  Creative  economics  of  abundance  marginal  cost  Industrial  Revolution  2.0  Future  of  vocational  education  education  policy  practical  skills  practical  skill  set  differentiate  differentiation  Brand  Branding  competitiveness  competitive  competition  economic  history  social  mobility  downward  mobility  income  mobility  University  College  un-college  policy  folly  policy  error  Career  Politicians  flat  borderless  BRIC  Developing  World  Frontier  Markets  destruction  value  creation  gesellschaft  culture  Universal  Basic  Dimitrij  Wall  Europe  Proletariat  democracy  No  Representation  Luxury  aspirational  aspirational  product  projection  consumerist  consumerism  zombie  consumer  consumer  choice  visual  identity  identity  individuality  Capitalism 
may 2015 by asterisk2a

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