asterisk2a + differentiate + kalanick   3

I was an undercover Uber driver :: Cover :: Philadelphia City Paper
I talked to maybe 20 randomly hailed UberX and Lyft drivers between November and March. All but one were male immigrants, primarily from Africa, South Asia and the Middle East, and most spoke heavily accented English. It's a completely different group from the drivers I'm able to get in touch with through Uberpeople.net, the demographics of which I'd call "Reddit-ish." All the immigrant drivers who spoke to me took a lot of pride in providing excellent service. Few had been Uber drivers for more than a month or two. Many were helping support multiple family members, most had at least one other job and all worked hours that would reduce me to a weeping wreck in a month. [// working on a marketplace platform does not allow you to differentiate yourself // Seth Godin - being remarkable, the purple cow] [Uber also in transparent about cost structure for drivers and their own mini business] [Uber&Co, bc of marketplace, is resistant 2 workers protests] [there is also no minimum wage]
Uber  Lyft  public  transportation  Service  Sector  Jobs  Niedriglohnsektor  economy  Services  Industry  Hailo  BlaBlaCar  Share  marketplace  efficiencies  marketplace  plurality  marketplace  working  poor  1099  self-employment  precarious  work  Precariat  differentiate  differentiation  Industrial  Revolution  2.0  Future  of  autonomous  car  self-driving  cars  transportation  urbanisation  urban  planning  transparency  corporate  governance  corporate  values  Travis  Kalanick  living  wage  minimum  wage  car  ownership  ownership  Zero  Hour  Contract  uncertainty  Software  Is  Eating  The  World 
may 2015 by asterisk2a
Uber continues to screw its “partners,” now by forcing Uber Black drivers to accept UberX fares | PandoDaily
Another issue arises when drivers contemplate simply rejecting these economy tier ride requests. Uber drivers are, after, all independent contractors – a point the company has gone to great lengths to make clear. On the surface, it seems they should be free to accept or reject any ride they choose. According to forum comments, however, Uber drivers are required to maintain a minimum 80 percent ride acceptance rate to remain in the company’s good graces – the best performers exceed 97 percent, the company tells its drivers. Ignore too many inbound ride requests when you are the closest vehicle and the result could be some combination of reprimand/probation, lost bonus income, or, in extreme cases, deactivation of the driver’s account. [...] Uber has stated that its mission is to undercut the cost of car ownership. In pursuit of this goal, it seems like the company is increasingly emphasizing its economy tier services at the expense of its one-time baller image.
Uber  self-employment  contractor  business  model  cost  of  ownership  transportation  urban  transportation  urban  planning  public  transportation  public  transport  urbanisation  city  living  PR  public  relations  branding  Brand  Travis  Kalanick  zero  sum  game  commodity  business  commoditization  differentiation  differentiate 
september 2014 by asterisk2a
Lyft-Off: Zimride’s Long Road To Overnight Success | TechCrunch
+++ http://wrd.cm/1uanlMX "But the real peril to Uber [is] the costs of recruiting drivers & what that says about [its] business model compared 2 those of traditional software companies. More drivers don’t equal more value added. They simply equal staying alive." +++ http://bit.ly/1qygzks +++ http://bit.ly/1B4Ao6N +++ Lyft & Uber in the end, (may or) will actually have small margins business on their hand because of lack of differentiation (the only differentiator to bus, tram, train, own car, bicycle is - convenience), price sensitivity of customer, commodity of transportation options. And further drivers are not barred (yet) from driving for both companies. Drivers are inventory, both have the SAME INVENTORY! And a brand doesn't play a pivotal role for price sensitive customers. Thus, the only option to increase margins&rev is 2 expand via added value services/products adjunct 2 its core product value proposition (ie Delivery & Transportation of Goods&Services). + nyti.ms/Y79k90
Lyft  Zimride  Start-Up  lesson  Start-Up  advice  Uber  authentic  authenticity  PR  public  relations  Travis  Kalanick  commoditization  commodities  commodity  business  differentiation  differentiate  margin  convenience  sharing  economy  service  economy  branding  Brand  Services  Industry  service 
august 2014 by asterisk2a

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