asterisk2a + detector   6

Casey Neistat's Guide to Filmmaking - YouTube
learning by doing. practical skills. semi-instant feedback. // tim ferriss and other writers; its about bleeding. putting yourself out ther naked and raw. // storytelling, relating! RELATING! Interestingness. And share it in a way that is interesting (time limit <10min, cut/edit, graphics, mobile friendly (lenght 10min, no fluff, red line from start to finish, IMMER AUF DEM ROTEN FADEN.) // &! here comes everybody // Story is Golden. << The King. Everything else serves the king. //&! EXPERIMENT, TRY, TINKER AROUND WITH THE EDIT. MARGINAL GAINS - youtu.be/nq9yz77r3zA - 5:40 - experience and good judgement does come with practice, practice and practice. And being open to mistakes and failure. They are part of practicing a craft. &! << WALK YOUR OWN PATH TO DISCOVER AND YIELD >YOUR OWN< STYLE *casey neistat - youtu.be/8hr2Isqsxxs - thus become unique. average comes from taking a given path others plotted to teach; 'The Dummies Guide' to editing. storytelling. lighting. cinematography.
storytelling  Casey  Neistat  Vlogging  Vlog  cinematography  editing  YouTube  content  creator  digital  artist  digital  economy  digital  content  meritocracy  meritocratic  The  Wars  noise  noise  pollution  barriers  to  entry  cost  of  entry  digital  natives  content  discovery  content  distribution  Moore's  Law  Age  Tumblr  Blogging  Blogger  writers  writer  Tim  Ferriss  radical  honesty  bullshit  detector  Instagram  Selbstdarstellung  Celebrity  of  You  Selbstfürsorge  culture  status  symbol  status  anxiety  social  status  Patriarchy  Hollywood  Entertainment  Industry  ProAm  amateur  Vine  Beme  Periscope  Meerkat  Multimedia  writing  publishing  2.0  self-publishing  digital  publishing  narrative  career  advice  creating  creative  destruction  life  lesson  life  hacker  career  ladder  Failure 
october 2015 by asterisk2a
Newsweek Feature Stories: The Future of Branding - YouTube
+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8
brand  Personal  brands  branding  Gary  Vaynerchuk  entrepreneurial  entrepreneur  entrepreneurship  communication  PR  public  relations  barriers  to  entry  democratisation  voice  blog  bloggers  Blogger  Blogging  domain  knowledge  domain  expertise  bullshit  detector  peopleship  peoples  power  Instagram  publishing  self-publishing  publishing  2.0  long-term  thinking  long-term  view  Hustle  quality  engagement  Social  Media  differentiation  differentiate  noise  signal  vs.  digital  natives  digital  economy  digital  content 
july 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a

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