asterisk2a + detail   1

Apple’s Eddy Cue and Jimmy Iovine Interview Video | Re/code
min 54:35 - making Apple future proof. focus. culture. ... creating value with ordinary products via detail, brand, design, and less friction. Question is, will they make Apple a distinctive luxury tech brand because of the comoditisation of hardware, software & design. + Last sentence; Apple being able to move fast. How? With someone flat (less vertical than usual ;)), tightly woven - VPs, Execs and C-Suit??!! Is that a something for success!? Respecting each other and being also somewhat friends to sometimes hang out with?! Because everyone else on the outside is gunning for you, daily. Because you have the biggest target on your back of them all. Is that the sauce that will make them be able to turn the brand identity into a luxury tech one with big big margins everybody else dreams of? Being able to pull this off because of the detail, design, status symbol, frustration free tech?
Apple  business  model  Steve  Jobs  corporate  culture  people  management  project  management  detail  orientated  focused  execution  brand  brands  branding  commoditization  commodity  business  business  management  status  symbol 
may 2014 by asterisk2a

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