asterisk2a + customer   80

As unicorn startups send customer service gigs to the hinterland, is Silicon Valley exporting its prosperity, or just dead-end jobs?
In the end, only a couple of the San Francisco Lyft staffers decided to go to Nashville. Some scrambled to find new jobs in the company, and the rest got severance and left. Six months later, two people I talked to are still looking for jobs, in a city that boasts a 3.4 percent unemployment rate. “I feel a little burned by this experience,” said one. “There’s just this understanding that if you work for customer service in the tech world you’re not valued. Those are soft skills, and associated with women, they’re not super valued.” [...] With their skills deemed better suited to Nashville, Lyft’s workers can’t help but internalize another message about whether they belong in increasingly Darwinian San Francisco. “It doesn’t make any fucking sense to live in one of the most expensive areas in the country and work in nonprofit development,” one told me.
Another customer service worker I’d talked to from a big software company decided that if she wanted to stick around the Bay Area, it was time to teach herself to code.
Service  Sector  Jobs  low  pay  working  poor  low  income  precarious  work  squeezed  middle  class  job  creation  job  market  job  insecurity  job  security  Silicon  Valley  part-time  Contractor  outsourcing  self-employment  customer  runway  operating  margin  cost  center  cost  of  living  standard  of  living  costcutting  tax  credit  Precariat  precarious  employment  career  ladder  career  advice  IT  Industry  labour  market 
march 2016 by asterisk2a
Talia Jane may have deceived us, but her point stands
ind.pn/1Qc5SxH bit.ly/1KJQjAE bit.ly/1SV92vy bit.ly/1oBBh5k [ 2nd jobs bc first does only cover bills ] Even if Talia was the most frugal millennial in all the land, she’d still be living beyond her means. In the Bay Area, that is shockingly easy to do, thanks in part to companies like her former employer that have driven rents sky-high with no ceiling in sight. Income inequality is a huge problem in this country, especially in the Bay Area. Yelp’s answer to that, by the way, appears to be to just move the lower wage jobs to Phoenix, rather than pay the employees it has in San Francisco more. Charming. //&! https://twitter.com/hankgreen/status/702488056645992449 - women in the workplace ... //&! https://twitter.com/polotek/status/702025499782950912 bootstap yourself
Precariat  working  poor  San  Francisco  Silicon  Valley  Yelp!  customer  service  low  pay  low  income  income  distribution  tax  credit  housing  benefit  commuting  minimum  wage  living  wage  discretionary  spending  Wall  Street  shareholder  value  profit  maximisation  disposable  income  Millennials  career  ladder  Sector  Jobs  job  creation  financial  literacy  career  advice 
february 2016 by asterisk2a
Whiners vs. Winners: 2 Emerging Millennial Mindsets in the Workplace | Inc.com
- Whatever doesn't kill you makes you stronger. - How successful you are depends on how much s--- you're willing to put up with. [...] Today, the current economic situation is testing Millennials' grit. Unfortunately, some are making critical mistakes that are costing them opportunities for advancement. In other cases, like the woman from Yelp, they're even getting fired.
Millennials  job  creation  Service  Sector  Jobs  customer  Precariat  career  advice  career  ladder  working  poor  life  hacker  life  lesson  Casey  Neistat  minimum  wage  disposable  income  discretionary  spending  squeezed  middle  class  San  Francisco  cost  of  living  American  Dream  meritocracy  meritocratic 
february 2016 by asterisk2a
Lovoo Flirt-App: Hinweise auf gefälschte Profile - SPIEGEL ONLINE
[ nothing new. has been reported before about fake profiles and fake profile activity on german language dating (pay for play) portals. ] Die in dem Datenpaket enthaltenen E-Mails würden nahelegen, dass Lovoo mit erfundenen Profilen arbeitet, die automatisch aktiv werden und andere Nutzer positiv bewerten, heißt es in "c't" weiter. Außerdem sei in den Daten auch der Programmcode einer Software namens "Promoter-Creator" enthalten gewesen. Diese könnte verwendet worden sein, um Fake-Profile auf Lovoo zu erstellen, schreibt das Magazin.
Lovoo  OkCupid  Match.com  Online  Dating  Tinder  Social  Network  Network  effect  user  engagement  customer  retention  customer  acquisition  user  acquisition  user  churn  user  generated  content  MAU  Gamification 
september 2015 by asterisk2a
Worker confronts M&S chief over 'poverty wages' | Society | The Guardian
Gewinnbeteiligung & workers rep on board of directors!? Like in Germany. Especially in customer facing ops! It's not just about price, its also customer service! customer experience. acquisition (word of mouth, net promoter score - vs - getting foot-fall up through sales and deals) customer engagement. customer retention and empowerment - to make the better choice to shop where people are treated well, paid well, and shared economic interest (environment, ecology, sustainability, local economy and jobs (multiplier effects)). Compelling people to make a mindful and conscious choice, day to day and for the long-term! Differentiate, don't fight with Amazon and big grocery retailers for price, sales, deals. That war you lost already because you can't win that way (bc of them having deeper pockets, shareholders which look away since ever in case of Amazon, and it is their identity; why ppl shop there), new business, away from Amazon, Tesco & ASDA. And especially Lidl and Aldi.
CEO  pay  living  wage  minimum  wage  Service  Sector  Jobs  Niedriglohnsektor  Zero  Hour  Contract  Contractor  Workers  Union  Trade  Union  John  Lewis  Gewinnbeteiligung  Soziale  Marktwirtschaft  HR  human  resources  recruiting  recruitment  people  management  team  management  neoliberalism  neoliberal  Wall  Street  shareholder  value  profit  maximisation  customer  experience  customer  empowerment  customer  retention  Retail  brick  and  mortar  business  e-commerce  Amazon  Branding  brand  awareness  customer  acquisition  Blue  Ocean  differentiate  differentiation  PR  spin  doctor  reframing  framing  marketing  Positioning  Proposition  Core  Product  Proposition  ecommerce  pure  play 
september 2015 by asterisk2a
Inside Bayern Munich: Business of Sport Special - YouTube
brand awareness advertising/marketing (mass eyeballs.pageviews) - vs - user experience, engagement, empowerment, remix use, word of mouth, shared experience, sharing, social media, customer acquisition, net promoter score, )
business  of  sport  soccer  World  Cup  FIFA  UEFA  Premier  League  DFB  elite  sports  elite  athlete  IOC  doping  capitalism  brand  awareness  marketing  advertisement  advertising  TV  pageviews  eyeballs  user  engagement  customer  empowerment  customer  experience  customer  acquisition  user  experience  user  acquisition  user  churn  Gary  Vaynerchuk 
september 2015 by asterisk2a
What is Angela Ahrendts doing at Apple? - Fortune
“She motivates people. She inspires people. And she is the sort of person who wants to see things succeed as a team. It’s a rare quality.” [...] Ahrendts believes the key to the company’s future is not just marvelous products, but also engaging and energizing its nearly 100,000 employees, 60% of whom now work in retail division. “If you’re going to employ people anyway,” she says, “why not make them the differentiator? They’re not a commodity.” Now that there are 459 Apple stores in 15 countries, many people have their first Apple experience inside a store—a first impression that could forever tarnish the brand if it’s not good. “Burberry was about building a relationship,” she says. “But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.” // apple positioned itself just above everyone else it competes w [having a margin!], but not too far up to be douchy, off-setting
Angela  Ahrendts  Retail  brick  and  mortar  business  Apple  aspirational  product  marketing  user  experience  pure  play  e-commerce  Tim  Cook  user  engagement  customer  experience  UI  UX  CEO  Leadership  people  management  team  management  customer  service  customer  acquisition  customer  user  acquisition  user  churn  communication  Positioning  Value  Proposition  added  creation  emotion  advertisement  advertising  status  anxiety  community  community  management  R&D  STEM  Research  IP  intellectual  property  differentiate  differentiation 
september 2015 by asterisk2a
More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
CEO Ambarish Mitra: independent Blippar may IPO - Business Insider
youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj
VR  virtual  reality  Blippar  vertical  category  visual  search  Google  iOS  Android  Microsoft  Bing  Apple  Spotlight  Cortana  Google  Now  on  Tap  Google  Now  Amazon  context  contextual  content  Augmented  AR  Facebook  Apple  Google  Inc.  search  engine  IoT  Windows  10  mobile  homescreen  user  behaviour  QR  code  mass  market  mass  culture  UI  UX  user  experience  user  engagement  customer  experience 
september 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
The Math Behind SaaS Startup Valuation | TechCrunch
One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently, haven’t seen a large number of customers through their lifespans with the product. // &! http://techcrunch.com/2015/08/29/the-saas-success-database/
SAAS  CAC  LTCV  business  model  subscription  model  customer  acquisition  user  acquisition  user  churn  customer  retention  metrics  KPI  Start-Up  lesson  Start-Up  advice  accounting  freemium  business  education  MBA  accelerated  learning 
august 2015 by asterisk2a
Pando: Do SpoonRocket and GoodEggs signal the beginning of the on demand food contraction?
Postmates-- unlike almost all leaders in every ecommerce and mobile commerce segment-- has insisted on growing at a rational pace, while protecting margins. Some would be investors have criticized Postmates for not going on more of a land grab. But other investors I’ve spoken with have been impressed with CEO Bastian Lehman’s restraint in such a free-spending environment. Particularly since Uber has told him -- literally in 2012-- and through its actions recently that it’ll “see (him) in the trenches.” The crazy over-funded trenches lined with subsidy, customer acquisition gold...
convenience  Uber  on-demand  Postmates  Marketplace  FoodPanda  Delivery  Hero  Rocket  Internet  burn  rate  growth  round  customer  acquisition  CAC  customer  retention  LTCV  user  acquisition  user  churn  1099  Economy  Gig  Economy  self-employment 
august 2015 by asterisk2a
Why Billion-Dollar Valuations Don’t Matter | TechCrunch
I recently heard a story about one VC pushing a company to drive their burn up from $1 million a month to $2.5 million. Unfortunately, an inefficient sales force will always come back to bite you in the butt. We typically think of 60 percent as the benchmark for a healthy performing sales organization. Anything less and you don’t have a repeatable model. [ avc did write about that you need to find product/market fit, traction, self starter, great net promoting score, without spending marketing/advertising/pr ] [...] The goal of every entrepreneur and VC for that matter should be to build sustainable and scalable businesses. The only way to do that is to focus on the metrics that truly matter. The companies that nail many, if not all, of the above criteria will be the ones that make it to the finish line, and the balance will be wandering through the forest looking for someone to feed them.
Unicorn  SAAS  Slack  DropBox  Box  Venture  Capital  Silicon  Valley  growth  round  2015  KPI  metrics  accounting  user  churn  customer  retention  upselling  customer  acquisition  CAC  Decacorn  on-demand  convenience  Marketplace  business  model  user  acquisition  Product/Market  Fit  Share  Economy  middleman  scale  economies  of  scale  FOMO  hunt  for  yield  Start-Up  advice  Start-Up  lesson  burn  rate  runway  Homejoy  Net  Promoter  Score  consumer  product  business  product  B2C  B2B 
august 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
Growth vs Retention – AVC
"Retention was clearly bad, and that’s what killed us" [...] [...] This all comes back to stepping on the gas before finding product market fit. You might think you have product market fit and so you scale up your hiring, your marketing, your sales, and your capital raising and spending. But if you can’t retain a healthy percentage of your users past ninety days, you don’t have product market fit yet and all the investment you make in your business is just money down the drain. So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale. // find natural/organic marketing - advertising - instead of building a non-product related cost center like sales, marketing, and advertising. short-cuts like these don't fix the product per se.
user  churn  customer  acquisition  Product/Market  Fit  MVP  user  acquisition  business  strategy  product  strategy  strategy  Start-Up  lesson  Start-Up  advice  burn  rate  runway  Homejoy  distribution  model  discovery  content  distribution  content  discovery  Net  Promoter  Score  word  of  mouth  Tribe  1000  True  Fans  UI  UX  user  experience  user  engagement  customer  experience  customer  retention  customer  service  SAAS  marketing  growth  round  cost  center  short-term  view  short-term  thinking  feedback 
august 2015 by asterisk2a
Jeff Bezos Revealed: Building Amazon One Box at a Time - YouTube
Not in Silicon Valley. Not inside the bubble. was not inside the bubble when it imploded. // can not rest on your laurels. can not stop for a second innovating. even trying hard to disrupt yourself (Kindle) and capture the market (monopsony - in book and ebook market and w audible the audiobook market). and taking out your partners (delivery firms) with building very close to the city their warehouses. also, locking in customers with Amazon Prime, and convenience one click order. and having the verything store. Amazon A9 - its search engine could be the one of the top 5 search engines in the world. Google, YouTube, ... Amazon? or Bing/Yahoo in between? // Nobody can compete on price with Amazon with popular items! they discount popular items to attract (loss leader items). making it up all the other items of the long tail // run in late with lots of antitrust. // all encompassing (encapsulating every decision) motto: obsessing over customer & inventing in the name of the customer.
Amazon  Kindle  audible  competitive  competitiveness  competition  Start-Up  lesson  Start-Up  advice  IPO  growth  round  e-commerce  Jeff  Bezos  e-book  ebook  ebooks  books  book  Print  is  Dead  user  behaviour  Amazon  Prime  Platform  Marketplace  efficiencies  long-tail  long-term  view  long-term  thinking  monopoly  monopsony  antitrust  creative  destruction  disruption  disrupting  markets  customer  experience  user  experience  Silo  TOS  Silicon  Valley  corporate  culture  corporate  values 
august 2015 by asterisk2a
Online Lenders Facing Marketing War — The Information
Too many companies offering similar services in online lending is driving up the cost of customer acquisition. Some feel higher marketing costs could lead to a shakeout in the industry, particularly affecting smaller competitors.
FinTech  customer  acquisition  NPL  wonga  burn  rate  traction  word  of  mouth  Net  Promoter  Score  banking  runway  LTCV  marketing  advertising 
august 2015 by asterisk2a
India's Snapdeal raises $500m from international investors - BBC News
In the Indian e-commerce sector, Snapdeal competes with rivals Flipkart and Amazon for market share. // burning cash, to buy customers, and with it being a private market, only board and founders know the numbers like LTCV and the puff they add with words and milestones. Chasing the emerging middle class. The new consumer is everywhere else, but not in the Western World which is struggling. http://www.breakingviews.com/indian-e-tailers-funds-will-disappear-in-a-flash/21212651.article
e-commerce  Flipkart  Snapchat  India  China  Amazon  commodity  business  commoditization  BRIC  Developing  World  emerging  middle  class  Frontier  Markets  growth  round  Venture  Capital  customer  acquisition  LTCV  customer  retention  user  churn  user  acquisition  burn  rate  runway 
august 2015 by asterisk2a
Pando: Lessons from the startup graveyard
The startup grim reaper is time. Money buys you time; burn rate takes it away. // & avc - investing money into distribution before MVP/Product/Market Fit (traction, great net promoter score, word of mouth, social media sharing, email sharing, steady self-runner) is a waste. why pour gasoline on a non-existing fire, down the drain, never recoverable, no ROI!?!?
Start-Up  lesson  Start-Up  advice  burn  rate  runway  MVP  Product/Market  Fit  Minimal  Viable  Product  traction  user  churn  user  acquisition  customer  retention  customer  acquisition  Net  Promoter  Score  word  of  mouth  Social  Media  KPI  OKR 
august 2015 by asterisk2a
The smartphone is the new sun — Benedict Evans
In this light, incidentally, Satya Nadella's suggestion that Xbox is no longer core was as interesting as the end of 'Windows Everywhere' (which I discussed here). Microsoft has been working on adding computing to TV since before phones even had screens. But it turns out that it's the smartphone, not the TV, that's  the centre of the experience, and the TV is dumb glass just as the mobile network is a dumb pipe.
technological  history  technological  progress  Technology  ARM  Qualcomm  Xbox  Microsoft  mobile  homescreen  mobile  first  mobile  phone  phablet  user  behaviour  snacking  Entertainment  Escapeism  customer  experience  consumer  product  consumer  choice  consumer  consumerism  consumerist  attention  span  TV  Television  Wireless  Carrier  Apple  Google  Android  iOS  Facebook  Twitter  The  Content  Wars  Silicon  Valley  App  Store  Apple  App  Store  Google  Play  Windows  10  GNU/Linux  Linux 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network | TechCrunch
[ it doesn't disrupt (well, less) the experience, flow, ... like a washing powder ad on TV during GoT episode, after somebodies head was cut off ] Facebook’s making a killing with its native, in-feed, auto-play video ads, and now it’s going to let other developers earn money off them too. Today Facebook announced that it’s opening up its own best-performing ad units to publishers that show Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads.
Facebook  Messenger  Facebook  Newsfeed  native  advertising  native  content  content  marketing  advertising  advertisement  marketing  user  experience  user  engagement  customer  experience  user  churn  user  generated  content  user 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
AdBlock  advertising  business  model  friction  frictionless  pageviews  CPM  content  marketing  native  advertising  value  creation  Core  Product  Proposition  Proposition  added  value  user  experience  user  behaviour  attention  span  user  engagement  user  churn  customer  experience  customer  retention  customer  acquisition  brand  awareness  communication  PR  public  relations  marketing  advertisement 
august 2015 by asterisk2a
Why Homejoy Failed … And The Future Of The On-Demand Economy | TechCrunch
The fundamental “on-demand marketplace” model has come into question by investors, the media and even consumers. [...] However, because Homejoy acted as a platform “middle man,” taking a 25 percent cut of the transaction, the wage economics for pros did not make sense. Thus, this attracted young, inexperienced and low-quality pro labor (at times even homeless people), leading to inconsistent and lower-quality work. This mix doesn’t quite cut it for the average homeowner who wants a spotless home, thus leading to platform churn. [ low lifetime customer value that does not cover the cost of ops and customer acqusition ] It wasn’t all bad for homeowners. Homejoy did match some skilled pros with homeowners, driving them to form real business relationships. The issue was these relationships were typically taken “offline” (i.e., platform leakage). [...] Full-service on-demand platforms have been seeing success among more commoditized types of services.
Homejoy  on-demand  convenience  Share  Economy  1099  Economy  Service  Sector  Jobs  marketplace  commodity  business  commoditization  Niedriglohnsektor  burn  rate  runway  customer  acquisition  user  churn  middleman  repeat  business 
august 2015 by asterisk2a
The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
Homejoy Is Shutting Down At The End Of The Month | TechCrunch
tcrn.ch/1CO0OOU / 7:10 $VC subsidized early business. Could not get 2 cash flow even. Lets not speak of cash flow positive. // If u dont have a cash flow even/positive business, u are dependent on $VC 2 keeping it afloat. If u dont have massive growth, VCs like 2 see & not hitting ur milestones & ur still not able 2 turn the business arnd towards cash flow even. Ur dead in the pan. AND 4 digital only consumer & entertainment products, scale is important +10m users. Because then only advertisers might ... might consider placing an add/natively if the conversion & engagement metrics are attractive. Advertisers & brands cant spread resources thin across 1000 apps. Its overhead & waste in ops. That is why BIG like TV (still), Daily Paper/Magazine (still) and FB (owning +70% of Social) are the MAIN HUBS. >> THUS [Freemium] the Free On Phone Version 4 closetphile (wont cost u much except dev) & the Customer paying 4 Cloud Convenience,Security, more features (ie analytics). &! bit.ly/1CSygUA
Start-Up  lesson  Start-Up  advice  on-demand  convenience  scale  economies  of  scale  Venture  Capital  burn  rate  runway  business  model  closetphile  wardrobemalfunction  freemium  Homejoy  added  value  value  creation  Perception  Silicon  Valley  Unicorn  speculative  bubbles  speculative  speculation  Appification  mobile  homescreen  mobile  first  mobile  phone  irrational  exuberance  Rocket  Internet  Uber  Lyft  customer  acquisition  customer  acquisition  cost  customer  retention  customer  lifetime  value  SAAS  Postmates  Service  Sector  Jobs  1099  Economy  uncertainty  self-employment  Niedriglohnsektor  Niedriglohn  marketplace  efficiencies  marketplace  commodity  business  commoditization  price  sensitive  price  insensitive  price  sensitivity  behavioral  economics  behavioral  finance  status  symbol  status  anxiety  socioeconomic  status  social  status  craigslist  sustainable  sustainability  metrics  KPI  Circa  Share  Economy  marketshare  unit  economics 
july 2015 by asterisk2a
Could We Make Even the Worst Jobs, Great Jobs? - YouTube
If you treat your workforce as a profit center, as opposed to a cost center, perhaps your company's bottom line will soar. Why? Because employees, treated really well, perform really well. Management professor Zeynep Ton examines how organizations can design and manage their operations in a way that satisfies employees, customers, and investors simultaneously. (Hint: Paying higher than the minimum wage is a great start toward better performance).
HR  human  resources  operations  Start-Up  advice  Start-Up  lesson  book  management  Niedriglohn  Service  Sector  Jobs  Niedriglohnsektor  customer  Retail  brick  and  mortar  business  innovation  workforce  productivity  performance  living  wage  minimum  wage  Zeitarbeit  Leiharbeit  Werkvertrag  precarious  work  Precariat  working  poor  underemployed  part-time  uncertainty  chronic  stress  incentive  Universal  Basic  Income  happiness  index  complexity 
june 2015 by asterisk2a
[WMD 2015] Zenefits, Matt Epstein "From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups" - YouTube
... the wise man learns from other peoples mistakes too. // get things to work first and worry later. // Stretch Goal = Goal. Back against the wall. Making things happen. // When you need someone to do X, you will lose 4 months till that person gets started at X. Thus start hire (process for) people that you will need 3-4-5 months from now! // Marketing is a rolling stone, evolving, learning, finding one lever after the next. Not being complacent by focusing on what already works (channels/levers).
Marketing  SAAS  B2B  Zenefits  Start-Up  lesson  Start-Up  advice  HR  human  resources  customer  acquisition  customer-outreach 
may 2015 by asterisk2a
Cloud HR Startup Zenefits Is Looking To Raise A Giant New Round Of Funding | TechCrunch
Aims 2 raise up2 $500M at $3B+ valuation; Zenefits prev said it expected $100M ARR by '15; expects GAAP rev of $50M+ this yr; prev raised $83.6M // Free SAAS, makes money by receiving commissions from insurers. [NEEDS SALES & MARKETING hires to sustain growth trajectory and justification of valuation multiple.] By the end of 2014, Zenefits had around 500 employees, according to sources, but that number is expected to quadruple by the end of 2015. Last year, the company said it wanted to hire around 1,300 employees over the next 3 years. [Capturing Marketshare USA/Canada - hitting it with the baseball bat.] // youtu.be/KporpXG0XK8 min6 direct marketing/e-mail/hustle/hands on sales pitch > COO/Accounting/HR // youtu.be/7KmjzfK3f38 min 11 Start-up struggle, figuring it out along the way but having a sense // (2015) youtu.be/8DwlS_6jLAo "Hyperscaling Inside Sales" &! YC W2013 application video - youtu.be/-S83fysRwn4
valuation  Silicon  Valley  Zenefits  HR  Unicorn  growth  round  enterprise  2.0  SAAS  SPV  business  model  customer  acquisition  user  churn  customer  churn  user  acquisition  marketing  Box  DropBox  Salesforce  ZenDesk  user  experience  Software  Is  Eating  The  World  operations  freemium  scaling  LTV  scale  human  resources  hiring  Core  Product  Value  Proposition  sales 
april 2015 by asterisk2a
Uber Co-Founder’s Startup ‘Operator’ Will Get You What You Want | TechCrunch
[The up-market version of Google Search for those with the disposable income. SV/SF, NY, London, all mega cities/hubs; of $ and innovation/disruption. because people with very much disposal income know, time is a non-refundable resource while cash-flow, when earning +100k/y (above US middle class), is a sort-of refundable/replenishing resource. When guys buy pricey escort girls for the experience and convenience. People will eventually spend $ on services for pure convenience & the bragging rights to afford it. And the phone becomes, truly, the remote control of your life.] Operator’s app acts as an inbox of your requests, which each live as message threads. To start a new request, you just type in what you want and send it. [...] it’s likely that Operator will be able to handle more than just deliveries, such as some personal assistant tasks.
Google  Search  Magic  Operator  convenience  Silicon  Valley  on-demand  status  anxiety  status  symbol  socioeconomic  status  social  status  Service  Sector  Jobs  Services  Industry  economy  customer  user  experience  mobile  phone  mobile  homescreen  friction  frictionless 
april 2015 by asterisk2a
Amazon: Warum Jeff Bezos Milliarden-Verluste kalt lassen - SPIEGEL ONLINE
Die Management-Grundsätze Bezos' sind kein Geheimnis. Als er seine Unternehmensgründung 1997 an die Börse brachte, schrieb er einen Brief an Investoren, in dem er seine Strategie kurz und bündig darlegte und den er seitdem jedem neuen Geschäftsbericht beilegt. Darin findet sich der zentrale Grundsatz, nachhaltig und langfristig zu investieren - also nicht wegen kurzfristiger Gewinne oder um den Aktienkurs zu befeuern. Ein Kernsatz in dem Brief lautet: "Wir werden anstatt ängstlicher mutige Investitionsentscheidungen treffen, wo immer wir es als ausreichend wahrscheinlich einschätzen, Marktführer zu werden. Einige werden sich auszahlen, andere nicht. Dazugelernt haben werden wir in jedem Fall." Gleich darauf folgt die Klarstellung, dass Bezos künftige Cashflows wichtiger sind als Gewinne der Gegenwart.
Amazon  Jeff  Bezos  ROI  cash  flow  Start-Up  lesson  Start-Up  advice  growth  round  growth  hacker  growth  hacking  investment  business  investment  Marktanteile  customer  acquisition  customer  retention  user  churn  user  acquisition  short-term  thinking  short-term  view  long-term  thinking  long-term  view  Wall  Street  oligopoly  oligopol  profit  maximisation  AWS  Wall-Mart  Google  Microsoft  Alibaba  Rakuten 
december 2014 by asterisk2a
BBC News - How Ikea assembled a win in Poland
>> Listening to the customers needs. Then comes design & style. Not the other way round. >> "The starting point is to listen to people and be in their homes because we do thousands of home visits yearly. We look at what their needs and dreams are. We are actually creating products that fit people's home lives." [...] "Half of our room settings consist of a sofa bed because we know that it's relevant for people at home," Mrs Higler says. "Of course our products need to be well-designed and functional but at a price that many can afford them." [...] "Ikea design is different to traditional look of Polish furniture which is quite baroque in style." says Pawel Ciacek, from Millward Brown, Poland. "Being minimalistic and yet relatively affordable it has become a sign of a new middle class lifestyle, clearly differentiating it with the old, traditional one," he says.
Ikea  customer  experience 
december 2014 by asterisk2a
BBC News - Amazon to deliver to customers via local post offices
[+50% ppl not at home during usual delivery hours due to work] - The addition of the Royal Mail Local Collect "click and collect" facility means Amazon will have 16,000 pickup locations in the UK. Existing locations include "Pass my Parcel" newsagent and convenience stores, Collect+ stores and Amazon lockers at train stations. Customers can select their preferred pickup location during the checkout process on Amazon's website, and present identification at the post office branch to receive their parcel. "This is a good thing," said Lindsay Mackie, an expert on Royal Mail from the New Weather Institute. "Royal Mail needs to open up to be convenient for customers," she said.
Amazon  frictionless  friction  customer  service  UK  customer  experience 
november 2014 by asterisk2a
PE HUB » Shift inks $23.75 mln Series A
Car sales logistics co Shift raises $23.7M A led by Emily Melton & Manish Patel w/ participation from @SVAngel & @GreatOaksVC; Melton & Patel are joining the board; Shift delivers cars to consumer's homes for test drives & sale paperwork; it also appraises & preps used cars for sale .... [ For a future where nobody buys a car .... ]
middleman  convenience  Services  Industry  customer  service  service  economy  service  Software  Is  Eating  The  World  added  value  Silicon  Valley  FOMO 
november 2014 by asterisk2a
Sascha Lobo: Sharing Economy wie bei Uber ist Plattform-Kapitalismus - SPIEGEL ONLINE
S.P.O.N. - Die Mensch-Maschine: Auf dem Weg in die Dumpinghölle. Der Konflikt um den Fahrdienst Uber illustriert einen globalen Trend. Was oft als Sharing Economy bezeichnet wird, ist in Wirklichkeit ein euphemistisch benannter Aspekt einer neuen digitalen Wirtschaftsordnung: des Plattform-Kapitalismus. +!+!+!+ https://news.ycombinator.com/item?id=8347583 - The Demons Of On-Demand +!+!+!+ Legal challenges could threaten the business models of the on-demand startups relying on independent contractors. Does Silicon Valley Have a Contract-Worker Problem? — An examination of tech's favorite labor model. "t's simply the digital middleman [...] fewer people [will] have traditional full-time or part-time jobs as a result. [...] "Perpetual, hourly employment is often deeply inefficient for all parties involved," (CAPITALISM SAYS) [... vs MyClean using Employee Structure, Controlling usr experience] - nymag.com/daily/intelligencer/2014/09/silicon-valleys-contract-worker-problem.html +!+!+!+
Uber  Lyft  self-employment  contractor  commoditization  commodity  business  on-demand  Share  Economy  sharing  Services  Industry  service  service  TaskRabbit  Homejoy  Washio  BloomThat  Shyp  freelance  freelancing  marketplace  efficiencies  marketplace  marketplace  inefficiencies  managed-service  overhead  profit  maximisation  capitalism  Precariat  precarious  work  Niedriglohn  Niedriglohnsektor  minimum  wage  job  security  21stcentury  flat  world  globalization  globalisation  productivity  disrupting  markets  disruption  labour  economics  labour  market  Postmates  Spoonrocket  DoorDash  1099  1099-MISC  regulation  health  insurance  insurance  user  experience  sustainability  sustainable  short-term  thinking  short-term  view  Brand  MyClean  Munchery  Sprig  MakeSpace  W-2  employment  underemployed  working  poor  minimumwage  mindestlohn  Alfred  differentiation  differentiate  customer  experience  product  experience  shared  experience  offline  experience  Silicon  Valley  corporate  values  corporate  culture  Instacart  USA  UK  convenience  disposable  income  Start-Up  lesson  Start-Up  advice 
september 2014 by asterisk2a
Advice for newspaper editors: Pay attention to BuzzFeed | Poynter.
succeeding across platforms by shifting from the product business to the platform business. [...] “You do not have a ‘mobile audience’ or a ‘print audience.’” They aren’t distinct audiences, he said, because most Americans are cross-platform news consumers. A majority of them use four devices or technologies to access news per week. “Technology is a user behavior, not an audience,” he said. The web rewards specialization, Rosenstiel said, so the old “general store” model is outmoded for newspapers. He said editors should ask themselves what it is that makes them indispensable.
BuzzFeed  mobile  first  mobile  homescreen  Vox  VICE  Platform  Open  Platform  content  journalism  journalismus  business  model  differentiation  differentiate  Pando.com  PandoDaily  TechCrunch  audience  user  experience  shared  experience  delightful  product  experience  customer  experience  NYTimes  Der  Spiegel  Stern  G+J  Gruner  +  Jahr  Washington  Post 
september 2014 by asterisk2a
Will Somebody Finally Buy Rackspace, Please | TechCrunch
In today’s cloud market climate, a mid-tier player like Rackspace has been caught between a rock and a hard place for some time, squeezed in an infrastructure service market dominated by big players like Amazon Web Services, Google Cloud and Microsoft Azure. As these players engage in a fight to the bottom in an escalating pricing war, a company like Rackspace whose main focus is infrastructure services finds it increasingly difficult to compete, especially when these other companies can cover their losses with more profitable parts of their organizations. [...] Faced with that kind of landscape, Rackspace walked away from the IaaS [ Infrastructure as a Service ] market altogether last month, moving to what they were calling a managed approach. In other words, they would help companies manage their cloud services.
Rackspace  differentiation  differentiate  cloudcomputing  Wall  Street  AWS  Amazon  Google  Cloud  Microsoft  Azure  PaaS  SaaS  IaaS  customer  service  service  industry  convenience  Services  service  economy  customer  experience 
september 2014 by asterisk2a
If Groupon’s musician partnership is “innovation” then both daily deals and the music industry are doomed | PandoDaily
Groupon and LivingSocial have begun offering daily deals on concert tickets and other music products for artists like Arcade Fire and Wiz Khalifa. The two artists the AP spoke to for the piece, Khalifa and Switchfoot drummer Chad Butler, seem happy with the arrangement, citing greater exposure for their music and concert offerings. But musicians should be careful about getting too cozy with daily deals sites. Many merchants have been skeptical of the long-term value-add of these deep discounters, viewing them as vultures or parasites with little regard for their so-called partners. A survey of Groupon businesses found that only 16% were “very satisfied” with Groupon’s promotions. And the reports of merchants who say it’s difficult to convert first-time daily deals customers into repeat patrons are legion.
Music  Industry  promotion  customer  retention  1000  True  Fans  margin 
september 2014 by asterisk2a
Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns
Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at  Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T
Twitch  Google  Amazon  YouTube  Platform  antitrust  Yahoo!  M&A  Jeff  Bezos  acquisition  advertising  engagement  Video  streaming  attention  attention  span  advertisement  marketing  audience  user  acquisition  customer  acquisition  corporate  culture  corporate  values  personal  values  Start-Up  lesson  Start-Up  advice  community  freemium  Entertainment  eSport  gaming  competitive  gaming  network  effect  branding  Brand  Brand  Social  Media  beings  creativity  Google+ 
august 2014 by asterisk2a
12 Questions With The CEO Of Thumbtack, Google Capital’s New $100 Million Bet | TechCrunch
Thumbtack is an online marketplace that helps connect all types of local service providers — think painters, wedding photographers, plumbers, tutors, therapists, and more — with potential clients. It works like this: People in need of a service provider provide Thumbtack with a summary of the work they need done or the type of service they’re looking for. Thumbtack then analyzes that request, and sources relevant local service providers who can then provide bids on the project. Thumbtack makes money by charging service providers a small fee for each bid. >> [Amazon is launching same offering, and Thumptack is a vertical for Google Search. Period. Just like indeed.com is a Vertical Search for Jobs than one could also do on a GENERALISED search engine like Google. Search is about knowing what to look for, key words. What is when the user doesn't know the keywords for things he is looking for? Shazam!]
Amazon  Google  Services  Industry  service  economy  service  convenience  frictionless  friction  user  experience  frustration  free  delightful  Start-Up  lesson  Start-Up  advice  Vertical  optimisation  optimization  Thumbtack  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  customer  experience  search  engine  Google  Indeed.com  Shazam 
august 2014 by asterisk2a
Twitter Pollutes The Timeline | TechCrunch
The specific change in how your Twitter timeline operates allows for the company to inject additional content into your feed from other users you don’t follow. This is in addition to promoted tweet advertising content — you still get that thrust into your feed too. Yesterday the company added the following paragraph to a Help Center page which details exactly how far it’s moving the goal posts here: Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting. +++ http://recode.net/2014/08/22/how-twitter-decides-what-to-place-in-your-stream/
Twitter  Facebook  Newsfeed  algorithm  algos  algo  algorithms  Signal  vs.  Noise  Timeline  Core  Product  Value  Proposition  utility  Wall  Street  shareholder  shareholder  user  experience  experience  customer  experience  shared  experience  mainstream 
august 2014 by asterisk2a
Airbnb Taps Business Travel Market With Concur - Digits - WSJ
https://www.airbnb.co.uk/business-travel - Airbnb partners w/ expense-software maker Concur ($5.13B mkt cap) to let corporate customers book apartments & homes directly through Concur's service; Airbnb is also launching a new site that lets business customers find rentals that are most likely to appeal to professionals.
AirBnB  curation  curator  convenience  sharing  economy  user  experience  product  experience  customer  experience  shared  experience  experience  generationy  Millennials  Design 
july 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
Foursquare may be challenged, but Crowley’s job is not in jeopardy | PandoDaily
|| http://pando.com/2014/07/23/foursquare-is-dead-long-live-foursquare/ || To the latter first: Foursquare is mostly considered a failure because its hype was so great. But the company clearly has real value. With 50 million users worldwide and more data on their physical movements and social habits of these users that all but a handful of companies, it’s highly unlikely that Foursquare just goes away. As I wrote at the time of the Waze acquisition: …the data Foursquare is collecting on where people go and what they do is potentially more varied, rich, valuable and usable for different applications. That’s particularly the case when you factor in Foursquare’s API which is also used by Path, Instagram, Uber, Evernote, Garmin, Vine, Magellan, and – you guessed it! – Waze. [...] Selling or not selling is such a brutal decision — and I commend when entrepreneurs who don’t — because success even after a huge offer is still so uncertain. !! Pando Interview - http://youtu.be/17UnqwVvfSc !!
foursquare  Dennis  Crowley  Start-Up  advice  Start-Up  lesson  Hype  Cycle  Hype  mobile  first  Tumblr  David  Karp  leadership  Vision  product  experience  Design  consumer  product  Core  Value  Proposition  Value  Proposition  user  experience  shared  experience  customer  experience 
july 2014 by asterisk2a
Google Impact Challenge - Vote now - YouTube
another example of Google spending their cash where their mouth is et al. - many smart pre-emptive strikes - youthful, progressive, somewhat hip and modern and pop culturish, bold, ...
Google  Google  X  marketing  PR  public  relations  brand  branding  communication  public  image  image  multi-product  company  Yahoo!  Microsoft  monopoly  self-regulation  regulation  regulators  Internet  Privacy  Privacy  Facebook  Twitter  Consumerism  consumerist  zombie  consumer  consumer  product  user  experience  shared  experience  product  experience  customer  experience  Ad  advertising  advertisement 
july 2014 by asterisk2a
BBC News - Airbnb's new logo faces social media backlash
Google's old logo (above) had drop shadows, but its new one is flatter - http://www.bbc.co.uk/news/technology-24170053 // Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? __ Cheapy, tacky, ordinary. __ [ITS NOT WHAT YOU SAY, ITS WHAT YOU DONT SAY. AND WHAT YOU IMPLY AND WANT THEM TO NOT SEE YOU AS] Some of the adjectives used by Gap customers to describe its now-axed logo. - http://www.bbc.co.uk/news/magazine-11517129 // http://www.buzzfeed.com/katienotopoulos/18-things-that-look-like-the-new-airbnb-logo // http://www.subtraction.com/2014/07/16/belo/ << the story of the new airbnb logo // http://blog.airbnb.com/belong-anywhere << they didn't change the product, but wanted the logo to represent the product, identity, sense of the product - communicate via logo & co. pity it got _this_ form, that it now got. [... more bookmarks for topic under airbnb ...]
AirBnB  redesign  logo  web  design  communication  Google  GAP  marketing  language  visual  identity  Product/Market  Fit  customer  corporate  culture  corporate  media  Social  Product 
july 2014 by asterisk2a
European Court of Justice says Apple Store design can be trademarked, annoys Germans. Double win. | PandoDaily
holistic product experience. every detail matters. A Playbook what future multi-product companies should take a chapter or two out of. (( >> Yahoo!, MSFT, ... )
Apple  design  Trademark  brand  branding  user  experience  customer  experience  shared  experience  product  experience  emotion  marketing  Steve  Jobs  playbook  details  aspirational  product 
july 2014 by asterisk2a
The Distortion of Sound [Full Film] - YouTube
>> people will sacrifice for convenience and ... instant gratification. // sales people don't tell about Lossy Compression that is MP3. // bc of access and low-barriers and less friction ... quality sunk and sunk and sunk.
Music  Industry  Lossy  Compression  MP3  codec  FLAC  Perception  user  experience  customer  experience  experience  shared  experience  product  experience  convenience  filter  bubble  emotion  wow  experience  discovery  Passion  quality  lowest  common  denominator  digital  content  digital  natives  digital  artist  digital  economy  feelings 
july 2014 by asterisk2a
The Story Of Whitney Wolfe Vs. Tinder
Tinder  Whitney  Wolfe  Snapchat  Women  in  Tech  gender-based  harassment  gender-based  discrimination  everyday  sexism  sexism  sexismus  stereotype  gender  bias  bias  prejudice  OkCupid  IAC  Power  Play  gender  politics  gender  policing  brogrammer  Silicon  Valley  Campus  Culture  jock  diversity  gender  discrimination  gender  inequality  gender  equality  gender  norms  gender  role  gender  gap  glass  ceiling  Female  Founders  womens  sport  feminism  feminist  Product/Market  Fit  Value  Proposition  Core  Product  Value  Proposition  ethical  machine  experience  Product  Design  user  experience  shared  experience  customer  experience  experience  instant  gratification  system  Values  Venture  Capital  Misogynie  misogyny  Start-Up  lesson  Start-Up  advice  corporate  society 
july 2014 by asterisk2a
Elon Musk: How I'm Guaranteeing Tesla Model S Car - YouTube
- worth of purchase - a little Poker. Knowing that he got the better hand. a much better hand. he did his math. great move. bold move. vision. inspirational. leadership. ... end of interview 7 minute in talking about Nissan Leaf ... "we will never do a product that we don't 100% believe in." +++ UK Launch - http://youtu.be/K-uLAFb7GOg // talking about California and UK public transportation +++ // Justine Musk abt their pre-nups, mediation, divorce and other private accounts - http://jezebel.com/5637920/the-special-hell-of-being-a-starter-wife - http://www.marieclaire.com/sex-love/relationship-issues/millionaire-starter-wife ". I didn't want to be a sideline player in the multimillion-dollar spectacle of my husband's life. I wanted equality. I wanted partnership. I wanted to love and be loved, the way we had before he made all his millions." + http://jalopnik.com/5877243/elon-musk-unplugs-second-marriage-to-talulah-riley - "I think the foundation of love is virtue,"
Elon  Musk  Tesla  Model  S  Tesla  Motors  brand  brands  branding  Personal  communication  language  public  relations  PR  consumer  product  Consumerism  consumerist  consumer  product  management  Product/Market  Fit  multi-product  company  Wall  Street  Nissan  Leaf  Principle  Vision  leadership  aspirational  product  Design  product  experience  user  experience  customer  experience  experience  frictionless  friction  transportation  public  transportation  trophy  wife  Justine  Musk  partnerships  relationship  relationships  Intimate  relationship  postnup  prenup 
july 2014 by asterisk2a
Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily
upside of this up-cycle/up-business cycle? everyone with a little bit of chops and a MVP with little bit of traction can get capital. Downside? Everyone spends their capital. Would never happen in a down cycle. Down cycles are great, you've got more time to build a great team, product and brand. .... "[L]ook at ecommerce 2.0 companies like Fab and EcoMom who blew millions in capital acquiring customers at unsustainable rates, hoping for some magic lifetime customer value to justify the spending. (It didn’t.) “There’s a tension between growing fast enough and having a disastrous bottom line,” Jeff Clavier, Founder of SoftTech VC, says. Clavier was an early investor in Fab, among others playing this game. “If you don’t have growth you’re stuck, but if you have growth with economics not viable in the long term, [you’re making] a real bet that you’ll be funded nevertheless.” [...] companies aren’t developing a sustainable business model. [Freemium works better with Software Product.]
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  VC  Venture  Capital  hunt  for  yield  growth  round  Uber  Lyft  Fab.com  sustainable  sustainability  customer  acquisition  customer  retention  2014  asset  bubble  bubble  Silicon  Valley  Palo  Alto  San  Francisco  business  model  business  plan  user  experience  user  expectations  Amazon  Zappos  free  freemium  SAAS  on-demand  mobile  services  Industry  mobile  first  Uber  for  X  Groupon  Berlin  Start-Up  Scene  Europe  Start-Up  Scene  London  Start-Up  Scene  me  too  price  war  commoditization  commodity  business  differentiation  differentiate  brand  brands  branding  indefensible  values  defensible  values  business  management  management  economics  frictionless  friction  rackspace  training  your  customer  growth  crutch  growth  hacker  traction  Value  Proposition  long-term  thinking  long-term  view 
july 2014 by asterisk2a
Founder School with McKinsey - YouTube
growth can't be infinite in a finite world population. PERIOD. revenue 2x more worth for that margin - in terms of apples to apples company valuation. long-term thinking applies; we can later improve margins. lets focus on scale. market dominance/relevance. [...] getting over the 1bn figure is hard. Instagram. ... WhatsApp ... FB was overpaying (19bn) in order to have it, be relevant in that space, and not let it have anybody else. PERIOD. Was Strategic as Instragram was for Pictures (vertical). [...] Patent system is, can be, stifling in many ways. Because it serves as distraction from the Vision, the Product and the Execution. The current overall patent environment is prohibitive to innovation.
Start-Up  lesson  Start-Up  advice  business  math  business  management  shareholder  value  stakeholder  value  valuation  scale  scaling  growth  hacker  economics  business  model  revenues  revenue  Silicon  Valley  long-term  thinking  short-term  thinking  customer  acquisition  customer  retention  monetization  monetize  monetisation  business  plan  stifling  execution  Vision  product  management  Product/Market  Fit  Design  multi-product  company  patent  trolls  innovation  stealth  patent  troll 
june 2014 by asterisk2a
Dropbox Buys Bubbli, Will Integrate The 3D Photo Tech Into Its Photo Service | TechCrunch
DropBox turining itself into a data platform with all the imaginary auxillary apps and services you can think of. Being your storage place for everything and the gateways are apps, services and software. .... SMART. Very SMART. Documents. Pictures. ... Video and Audio Files next. Blogging Style Public documents w comments ... would be quiet a stretch but not impossible. ... >> Dropbox acquires Bubbli (iOS), a startup that built tech for people to capture 360° views w/ their phones; will integrate tech w/ @dropbox; raised $2M from August Capital - Link
friction  Platform  Open  Platform  Dropbox  Cloudstorage  googledocs  googledrive  Google  Drive  Microsoft  Google  Flickr  Picasa  Facebook  Instagram  Twitter  Vine  YouTube  Soundcloud  acquisitions  acquisition  acquihire  acqui-hire  customer  acquisition  freemium  business  model  publishing  2.0  publishing  Wordpress 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Yahoo’s China Syndrome Now Morphs Into WWMD? (What Will Marissa Do?) | Re/code
meeting expectations by WallStreet analysts + meaingful long-term value creation = are incompatible. PERIOD. That is organic, "true growth."
Yahoo!  WallStreet  value  creation  conflict  of  interest  Marissa  Mayer  organic  growth  acqui-hire  acquisitions  customer  acquisition  acquisition  acquihire  M&A  AOL 
may 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
Euphemism of the day: Airbnb admits they ‘hacked customer happiness in the wrong direction’ | PandoDaily
the pains of growing not hockey stick like but, steeper than one can human possibly hire people to deal with it on the back-end. and what most hurts retrospectively is, that you couldn't and or didn't pay attention to things like culture and management ... and actual happiness inside a growing child (business).
Airbnb  customer  service  customer  support  hospitality  business  Social  Media  communication  PR  public  relations  Start-Up  Start-Ups  entrepreneurship  people  management  management  internet  culture  corporate  culture 
may 2014 by asterisk2a
In ridesharing, it all comes down to the Benjamins | PandoDaily
+ https://www.youtube.com/watch?v=u_Baur8sT_8 "always providing the reliable cheapest ride [by utilising data about demand and supply]", >> "search pricing" [enabling price elasticity of supply (of caps).] // But in the weeks prior to Lyft announcing its huge Series D, it was able to roll out Happy Hour pricing — something Uber has not yet done. As a cherry on top, it slashed its rates 20 percent in all markets after wrapping up the Series D.
Uber  Flywheel  Lyft  dynamic  pricing  search  pricing  ryanair  economy  airlines  Supply  and  Demand  consumer  product  customer  retention  customer  acquisition  customer  acquisition  cost  microeconomies  microeconomics  economics  price  elasticity  of  disrupting  markets  disruption  marketplace  public  transportation  inefficiencies  efficiency  marketplace  inefficiencies  product  market  fit 
may 2014 by asterisk2a
Sexism sucks less once you’ve raised $56 million | PandoDaily
“The third wave of e-commerce is coming – it’s about the full stack today,” Park says, referring to the fact that Julep produces its own products. “We’re doing something fundamentally different in terms of how we serve the consumer.”
everyday  sexism  sexism  sexismus  VC  Venture  Capital  Silicon  Valley  Start-Up  Start-Ups  GitHub  Female  Founders  entrepreneurship  entrepreneur  e-commerce  full-stack  customer  retention  customer  acquisition  beauty  industry  beauty  products 
may 2014 by asterisk2a
Matt Mullenweg is Interviewed by Om Malik at LeWeb Paris 2012 - YouTube
Twitter and Facebook got as users the advertisers, and people are data.

Gotta make money.
platform  Twitter  facebook  startup101  startup  customer  focus  Wordpress  Matt  Mullenweg 
december 2012 by asterisk2a
Schumpeter: Too much buzz | The Economist
A new medium: neither rare nor well-done

Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.
customer  communication  economics  Twitter  blogging  socialmedia 
december 2011 by asterisk2a
A new way of looking at sales and marketing | VentureBeat
Strategy for improving marketing and sales / conversion rate;
Email existing customers personally and ask them the following to answer;
“What convinced the customer to pull the trigger and buy the product?”
“What did he pay and why was he willing to pay that?”
“Why does he trust this company?”
“How did he choose to evaluate the product in his environment?”
“Why did he choose this particular product from this company?”
“How did the company reach him? What tools did they use and where was he when they found him”
Give them your phone number 'for anything else, you can call me at a reasonable time'
Many tnaks in advace,
Michael Jung

CEO ....
marketing  salesman  sales  startup  business  tip  selling  product  customer  customer-outreach  optimisation  tuki 
february 2010 by asterisk2a
Why Twitter Will Endure - NYTimes.com
By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information.
twitter  socialmedia  interesting  trends  social  curation  curator  friction  virginairlines  power  brand  communication  customer  customerservice 
january 2010 by asterisk2a

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