asterisk2a + copywriting   23

A Long Video About Paid YouTube (YouTube Red) - YouTube
What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl
YouTube  The  Content  Wars  subscription  model  business  model  pageviews  CPM  Clickbait  Linkbait  linkbaiting  click  bait  copywriting  freemium  TOS  advertisement  advertisement  targeting  advertisement  re-targeting  advertising  crowd  funding  Patreon 
october 2015 by asterisk2a
Jörg Kachelmann: Kommentar zum Urteil von Gisela Friedrichsen - SPIEGEL ONLINE
Der Springer-Konzern soll eine Rekordentschädigung an Jörg Kachelmann zahlen - gut so. Kachelmanns Verletzungen werden davon zwar nicht heilen. Boulevardmedien aber werden nun vorsichtiger sein, bevor sie Verleumdungskampagnen starten. [...] die Verletzungen, die auch die Justiz Kachelmann zugefügt hat, heilen nicht. Man denke nur an den unsäglichen Prozess vor dem Landgericht Mannheim, das, obwohl massive Zweifel an der Aussage des angeblichen Opfers bestanden, im Sexualleben des Angeklagten herumwühlte, als handle es sich bei ihm um den gefährlichsten Triebtäter Deutschlands überhaupt. [...] Menschen, denen ihr "gutes Recht" versagt blieb, entwickeln sich oft zu Querulanten und gehen ihrer Umwelt auf die Nerven, was ihr Unglück noch steigert. Andere werden darüber krank, weil sie ihr Leben lang mit diesem Schicksal hadern.
defamation  libel  gossip  culture  gossip  Bild.de  Tabloid  Social  Media  noise  pollution  celebrity  culture  Clickbait  Linkbait  copywriting  sensationalism  digital  publishing  publishing  2.0  Verleumdung  Persönlichkeitsrecht  Internet  Privacy  Privacy  Justice  System  Law  &  Justice  Rechtsstaat  Unrechtsstaat  Lügenpresse 
october 2015 by asterisk2a
Spam might not clog your inbox any longer. But what about your life? | Oliver Burkeman | Comment is free | The Guardian
But this raises a question. If spamming is about abusing the resource of other people’s attention, the ethos of spam is everywhere: in clickbait headlines that promise far more than they deliver; in tweets that exploit the “curiosity gap” by tantalizingly omitting key information; in the daily email I now receive – it isn’t spam, technically, because I agreed to it – from a clothing store where I once bought one shirt. Scroll to the fetid lower reaches of many a reputable site and you’ll find links (provided, most often, by Outbrain or Taboola) to the products of content farms, or, as Brunton describes them: “vast algal blooms of linked content with catchy titles, top-10 lists about trending topics, wild claims and needlessly contrarian stances.” None of these were written because a journalist thought the topic mattered; they’re created in response to what’s trending, to exploit the attention already gathered. // Your attention/focus is a limited resource. see book Information Diet
Spam  attention  span  Linkbait  linkbaiting  Clickbait  click  bait  copywriting  phishing  book  Listicle  BuzzFeed  productivity  user  behaviour  finite  resources  life  hacker  life  lesson  focus  e-mail 
july 2015 by asterisk2a
Pando: 1500!
[P]aying for our journalism directly [...] less dependent on pageviews[.] Weve long understood that there were two types of article on Pando: The ones you absolutely couldnt find anywhere else, and the ones you possibly could. It’s the first kind that, for good or ill, have built Pando’s reputation. These are the articles in which, to quote John Gruber, we “Pando the hell out of a story.” Uber, Secret, the Techtopus -- regular readers know the hall of fame. Likewise our long-form profiles of inspiring entrepreneurs, PandoMonthly event series, and curve-ball regulars like The War Nerd and Brad Jonas’ brilliant illustrations. [...] By contrast, although we always try to avoid publishing linkbait and pure opinion, some of the posts which on the previous model might have been great for search traffic or guilty clicks have fallen off a cliff under the new model. Further proof that the high-traffic snackable content that’s good for advertisers isn’t necessarily valued by readers.
Pando.com  PandoDaily  Sarah  Lacy  business  model  paywalls  paywall  journalismus  investigative  journalism  journalism  niche  pageviews  The  Content  Wars  value  creation  TechCrunch  Re/Code  The  Verge  Silicon  Valley  disposable  income  discretionary  spending  convenience  consumer  product  mass  market  product  management  Product/Market  Fit  freemium  Clickbait  Linkbait  linkbaiting  copywriting  click  bait  The  Information  noise  noise  pollution  Signal  vs.  attention  span  productivity  zombie  consumer  quality  long-form 
july 2015 by asterisk2a
Does URL Structure Even Matter? A Data Driven Answer
com/red-widget – Google sees that this URL is about “red widget.” com/red_widget – Whenever you use an underscore, Google combines the word. So, in this case, Google reads your intended keyword as “redwidget” with no space.
SEO  SEM  Blogging  copywriting  Google  Search 
april 2015 by asterisk2a
(18) Monitor - "Lügenpresse"? Aus Anlass des Unworts des Jahres hier...
Lügenpresse [...] Ja, es gibt einen journalistischen Mainstream, der immer wieder unkritisch Formulierungen, Deutungen und Propagandalügen übernimmt, weil es im Alltagsgeschäft einfacher ist, im lauen Wind der herrschenden Meinung zu segeln, als sich den Mühen der (Gegen-)Recherche auszusetzen. Ja, es gibt Meinungsführer, die auf dem Ticket der Bertelsmänner, transatlantischer Vereinigungen oder der politischen Stiftungen unterwegs sind. Und ja, es gibt die Scheren in den Köpfen von Journalisten, die jedes journalistische Anecken als Karrierehindernis begreifen. Dass die PR-Strategen aufgerüstet haben, dass die Meinungsvielfalt bspw. im Zeitungsmarkt unter Druck gerät und dass hochgerüstete Anwaltskanzleien kritischen Journalisten zunehmend das Leben schwer machen. All dies gehört zur gesellschaftlichen Realität.
Lügenpresse  journalism  journalismus  investigative  journalism  No  Representation  Protest  Partei  Protest  Party  Career  Politicians  Policy  Makers  error  folly  political  theory  mainstream  media  mainstream  copywriting  political  economy  Lobbying  lobbyist  lobby 
january 2015 by asterisk2a
Sarah Lazarovic on Buy Nothing Day - YouTube
ruckus - buying nothing for a year. as woman. "retail therapy" << does actually exist. >> dopamine & serotonin release. "Instagram is made for liking and buying things." << making things look better, artsy &! Marketing & Ad money spend on making things appealing, aspirational, beautiful, ... more likeable, in a good light. With a great description. ... fostering emotional connection and then there is identity in clothes (life & identity, (personas) formation ... teens going through X phase with hideous make-up ...) ... a superficial armour, ... aussie guy wearing the same suit for a year on TV ... &! people putting a lot of time and thought into how they dress. #wardrobemalfunction &! tips: mindful of what u already have, and rationalising expensive items by saying you will wear them that much longer.
Consumerism  consumer  choice  consumerist  consumer  debt  zombie  consumer  marketing  Instagram  Pinterest  advertising  copywriting 
december 2014 by asterisk2a
Pomplamoose 2014 Tour Profits (or Lack Thereof) | PandoDaily
[A] new paradigm for professional artistry. We’re entering a new era in history: the space between “starving artist” and “rich and famous” is beginning to collapse. YouTube has signed up over a million partners (people who agree to run ads over their videos to make money from their content). The “creative class” is no longer emerging: it’s here, now. We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous. We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7. We have not “made it.” We’re making it. [...] Relevant Passion Content vs Interesting Content (Gossip, Celeb, 24/7 News Cycle (C&P Re-Posts & Repackaged ala HuffPo) ... in an age of FB Newsfeed & Co. for discovery. &! bit.ly/1Aqw2ZJ
Mobile  Creative  Mobile  Creatives  Music  Industry  Entertainment  Industry  Hollywood  Indie  Music  Indie  Games  YouTube  business  model  pageviews  content  creator  paid  content  digital  content  content  Newsfeed  Facebook  Twitter  content  discovery  content  distribution  Platform  Huffington  Post  NYTimes  mass  culture  Massenmedium  Bild.de  virality  The  Wars  Viral  copywriting  destruction  creativity  Artist  digital  Signal  vs.  Noise  frictionless  friction  attention  span  Generationy  Millennials  print-is-dead  Print  is  Dead  Google  News  Google  Search  newspapers  SME  SMB 
november 2014 by asterisk2a
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now » Nieman Journalism Lab
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
NYTimes  NYT  investigative  journalism  journalism  journalismus  pageviews  added  value  business  model  content  mobile  first  mobile  homescreen  user  experience  virality  Viral  BuzzFeed  Upworthy  copywriting  Clickbait  attention  span  attention  generationy  Millennials  freemium 
october 2014 by asterisk2a
Dear Sam Pepper (On Socially-Enforced Morality) - YouTube
Nerdwriter uses the Sam Pepper scandal as a lens through which to see the changing cultural climate, and how it's slow but surely shifting away from misogyny.
Sam  Pepper  Misogynie  misogyny  everyday  sexism  sexism  sexismus  feminism  feminist  Sexual  objectification  objectification  gender-based  harassment  gender-based  discrimination  Celebgate  n00d  Celeb  Trading  Ring  Political  Correctness  YouTube  Troll  Trolls  Haters  Hater  ethical  machine  community  moral  beliefs  moral  dilemma  pageviews  business  model  copywriting  Millennials  generationy 
october 2014 by asterisk2a
Sam Pepper Exposed - YouTube
The barrel flows over. Finally. Now the shitstorm. || bit.ly/Zg3UsJ + bit.ly/1pvX87b Sam Pepper isn't the only one + buzzfeed.com/ryanhatesthis/youtube-star-sam-pepper-accused-of-soliciting-nude-photos-fr#2o3jkh5 +!+ Laci Green @gogreen18, Sam Pepper called her a cunt and threatened her. >> bit.ly/1roACRW & bit.ly/1u32r4v & bit.ly/ZWYovg & bit.ly/1roALVr & bit.ly/1utsOlH & +!+ ind.pn/1DxudtV +!+ bbc.co.uk/newsbeat/29312669 +!+ bbc.co.uk/newsbeat/29332775 +!+ youtu.be/oucbGT_mNcg - Boogie "Sam, you done goofed." makes it sound harmless. But isn't considering there is a whole genre on YT about harassing and assaulting women, making them the object to conquer. The trophy. The challenge. A challenge where everything goes, for the sake of page views. Bc page views are what makes money. This is not Entertainment. Not substantive. This is exploitation of women, as object. Period. +!+ facebook.com/officiallacigreen/photos/a.284745684212.144562.221909329212/10152554506019213
Sam  Pepper  YouTube  jock  culture  Campus  Misogynie  misogyny  everyday  sexism  sexism  sexismus  sex-sells  Sexual  objectification  objectification  Laci  Green  harassment  gender-based  harassment  gender-based  discrimination  culture  accountability  gender  inequality  gender  politics  gender  policing  pageviews  content  business  model  monetisation  monetization  monetize  Social  Media  exploitation  straight  white  male  white  male  privilege  Viral  virality  copywriting  feminism  feminist  affirmative  consent  consent 
september 2014 by asterisk2a
News Feed FYI: Click-baiting | Hacker News
... fallacy on building your business on somebody else's proprietary, closed platform .... "Entrepreneurs" still doing it: http://launch.co/story/pinterest-launches-analytics-for-businesses-to-optimize-content-the-tool-provides "@jason: i've been pitched on 10+ @pinterest analytics tools; pass on investing for this reason." // http://www.bbc.co.uk/newsbeat/28934479
Facebook  Newsfeed  algorithm  algos  algo  algorithms  TOS  Platform  Google  Search  Twitter  Zynga  BuzzFeed  Social  Media  Clickbait  SEO  SEM  Start-Up  advice  Start-Up  lesson  Gmail  Signal  vs.  Noise  filter  bubble  filters  filter  click-baiting  copywriting  Listicle 
august 2014 by asterisk2a
Investors have to stop trying to justify the lies and libel of Secret | PandoDaily
Secret  Whisper  ask.fm  anonym  anonymity  anonymous  Venture  Capital  Consumer  Protection  Consumerism  consumerist  product  zombie  content  creator  content  distribution  content  discovery  copywriting  viral  virality  Social  Media  clicks  clickbait  journalismus  Journalism  investigative  storytelling  Listicle  content  BuzzFeed  Newsfeed  Twitter  Facebook  Daily  Mail  society  gossip  culture  gossip  celebrity  culture  celebrity  celeb  Public  Life  Libel  defamation  Formspring  Troll  Trolls  Hater  Haters  Tabloid  personal  values  corporate  values  corporate  governance  corporate  culture  cyber  bullying  cyber  mobbing  Silicon  Valley  western  society  civic  society  civil  society  Zivilcourage  Zivilgesellschaft  science  instant  gratification  moral  beliefs  ethical  beliefs  ethical  machine  values  PR  relations 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a

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