asterisk2a + conversion   17

The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding -
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
Facebook Launches In-App Purchase Install Ads | TechCrunch
Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on mobile if a merchant sells through an app, it first must convince people to download their app, then hope customers follow through by digging into the app for the purchase highlighted by the ad. Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same. - &!
Facebook  deep  linking  marketing  advertisement  app  install  conversion  friction  frictionless  mobile  homescreen  mobile  first  mobile  phone  Twitter  Google 
may 2015 by asterisk2a
Die Schwulenheiler 2 | Panorama - die Reporter | NDR - YouTube
// &! Is this the end for gay conversion therapy? - Newsnight - // &! We Went To Gay Conversion Therapy Camp (Part 1/3) - // should be made a criminal offence and Dr title should be revoked.
Conversion  Therapy  LGBTQIASP  Germany  homosexuality  homophobic  Homo-Ehe  Homophobia  Religion  Angela  Merkel  GroKo  discrimination  social  discrimination  gay  rights  human  rights  gay  marriage  society  culture 
april 2015 by asterisk2a
NHS staff told to stop helping patients get gay conversion therapy - BBC Newsbeat
A survey carried out in 2009 found 16% of therapists in the UK had attempted gay conversion therapy. The treatment isn't offered on the NHS, but it's understood some staff have occasionally put patients in touch with organisations who provide it. Experts say attempting so-called "gay cures" can be "dangerous" and "damaging". Fourteen organisations, including NHS England, have signed an agreement to stop gay conversion therapy being offered to patients. Although in general, referrals to conversion services are rare - there is evidence that GPs, counsellors and psychotherapists have made them.
conversion  therapy  LGBTQIASP  NHS  public  health  policy  public  health  conservative  UK  mental  health 
february 2015 by asterisk2a
"The Homosexuals": Mike Wallace's CONTROVERSIAL 1967 CBS Report!!(FULL VIDEO) - YouTube >> "Some parents sensed that it could not have been a choice. When Tommy Lasorda's son came out, Tommy Lasorda publicly stated, "Gays have to have been born that way, because no one WOULD ever choose it!" So there was a certain "sixth sense" among really involved and concerned family members." &! "A very provocative documentary -- in a good way. I like to think that this documentary gives a real glimpse into the horror of being homosexual in the 60s. As usual with issues around civil and human rights, so many organized groups are so committed to scapegoating another group, in this case gay men, who already were taught to be so shameful. As a practicing psychiatrist, it's very humbling to see my profession so horribly misguided, so full of itself, and so non-reflective." &! Coming Out to My Dad, the Founder of Conversion Therapy (by Richard Socarides) -
LGBTQIASP  history  USA  homophobic  Homophobia  homosexuality  Transphobic  transphobia  Religion  medical  profession  Politics  Career  Politicians  conversion  therapy  DSM 
december 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a

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