asterisk2a + context 13
Charlotte Proudman: 'No regrets' over LinkedIn row - YouTube
september 2015 by asterisk2a
Lawyer Charlotte Proudman, who was branded a "feminazi" and a "manhater" for revealing a private LinkedIn message complimenting her appearance, has told Channel 4 News she has no regrets. //&! Charlotte Proudman breaks her silence on Newsnight - https://youtu.be/3RvoqX3U7Q0
everyday
sexism
sexism
sexismus
misogyny
Misogynie
gender-based
discrimination
gender-based
harassment
feminism
feminist
context
straight
white
male
white
male
privilege
male
privilege
glass
ceiling
glass
cliff
Social
Media
Trolls
troll
haters
hater
Millennials
generationy
culture
society
september 2015 by asterisk2a
CEO Ambarish Mitra: independent Blippar may IPO - Business Insider
september 2015 by asterisk2a
youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj
VR
virtual
reality
Blippar
vertical
category
visual
search
Google
iOS
Android
Microsoft
Bing
Apple
Spotlight
Cortana
Google
Now
on
Tap
Google
Now
Amazon
context
contextual
content
Augmented
AR
Facebook
Apple
Google
Inc.
search
engine
IoT
Windows
10
mobile
homescreen
user
behaviour
QR
code
mass
market
mass
culture
UI
UX
user
experience
user
engagement
customer
experience
september 2015 by asterisk2a
How AOL Fits Into Verizon's Business - YouTube
august 2015 by asterisk2a
- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)
AOL
Verizon
Programmatic
Content
Programmatic
Advertising
advertisement
targeting
advertisement
re-targeting
The
Content
Wars
Big
Data
Wireless
Carrier
perma-cookie
cookies
TechCrunch
Meta
Data
metadata
user
contextual
context
ISP
cable
provider
USA
utility
Net
Neutrality
august 2015 by asterisk2a
People are underestimating Snapchat just like they underestimated Facebook - Vox
august 2015 by asterisk2a
In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.
Snapchat
Facebook
Mark
Zuckerberg
Evan
Spiegel
Social
Media
Google
Twitter
context
business
model
economies
of
scale
scale
pageviews
advertisement
targeting
advertisement
re-targeting
advertisement
Google
Search
Google
Inc.
Yahoo!
Yahoo
Y!
monopoly
differentiate
differentiation
utility
mobile
homescreen
daily
habit
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
august 2015 by asterisk2a
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa
Mayer
Yahoo!
Y!
Yahoo
context
Programmatic
Content
Programmatic
Advertising
advertisement
re-targeting
advertisement
targeting
Big
Data
user
contextual
interest
graph
Facebook
Twitter
cookies
perma-cookie
Meta
Data
metadata
Google
Search
Amazon
Google
Inc.
Internet
Privacy
Privacy
Microsoft
Bing
utility
The
Content
Wars
attention
span
user
behaviour
mobile
homescreen
mobile
first
EULA
TOS
transparency
user
engagement
mobile
phone
Smartphone
iOS
Apple
Social
Media
distribution
model
discovery
Android
august 2015 by asterisk2a
Instagram will Nachrichtenmedium werden - SPIEGEL ONLINE
june 2015 by asterisk2a
Instagram will Smartphonefotos zur Nachrichtenquelle machen. Neue Funktionen sollen es Nutzern ermöglichen, gezielt nach Bildern aktueller Ereignisse zu suchen. Die Idee ähnelt einem Projekt von Twitter.
Instagram
content
discovery
discovery
curation
content
curation
Search
Image
Search
context
Big
Data
metadata
noise
Signal
vs.
noise
pollution
The
Wars
Newsfeed
user
engagement
Snapchat
Facebook
user
generated
content
june 2015 by asterisk2a
Google’s Mobile Search Results On Android Now Prompt Users To Install Apps With Relevant Content | TechCrunch
april 2015 by asterisk2a
context is god, when content is king. Google was late to add contextual result - searching on phone - say a relevant app to said search query. Next would be to monetize via bid/paid placement (first shown) to query X like in Desktop search. PS Google also rolled out an update to its pagerank that includes if ur page is mobile friendly (responsive) and will be higher ranked to a comparable site that is not.
Google
Search
mobile
homescreen
mobile
first
mobile
phone
context
Google
Android
Appification
Phablet
Tablet
single-use
app
april 2015 by asterisk2a
Don’t let the price tag fool you: Snapchat isn’t a late stage company | PandoDaily
august 2014 by asterisk2a
[Playing like its Day 1] // [U]nlike companies like Uber, Dropbox, AirBnB, and, in another era, Facebook, Snapchat is just three years old and has raised just a handful of funding rounds from just seven investors up until this point. It’s also never generated a dime of revenue. One thing Snapchat does have (in spades), is users, with the Journal citing new information that the company has 100 million monthly active users – and two-thirds as many daily active users. [...] With massive trends like the global proliferation of mobile, the addressable market for the most successful companies is bigger than ever, meaning that the funding rounds and valuations are rising in lock-step. And with deals like Whatsapp’s recent $19 billion sale to Facebook – though it was generating meaningful revenue at that time – the venture and M&A math at the top of these markets is being governed by its own set of rules. [AKA Possibilities, Business Dreams] "[Ads] without losing its “cool-factor."
Snapchat
native
advertising
narrative
narrative
advertising
contextual
content
context
contextual
advertising
hyperlocal
local
audience
business
model
august 2014 by asterisk2a
Ricky Gervais Tells A Story About How He Learned To Write | Co.Create | creativity culture commerce
july 2014 by asterisk2a
"making the ordinary, extraordinary."
writing
creativity
screenwriting
filmmaking
cinematography
film
making
publishing
2.0
Social
Media
content
creator
creator
Twitter
Facebook
Vine
Instagram
Platform
context
digital
content
attention
span
frictionless
friction
Signal
vs.
Noise
digital
economy
digital
natives
bullshit
detector
digital
artist
Google+
differentiation
differentiate
storytelling
brand
brands
branding
Personal
graphic
artist
Start-Up
lesson
Start-Up
advice
july 2014 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
june 2014 by asterisk2a
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up
lesson
Start-Up
advice
scale
scaling
execution
content
context
growth
hacker
Gary
Vaynerchuk
gamification
Waze
Di-Ann
Eisnor
leadership
vision
adoption
community
distraction
learning
to
say
no
Value
Proposition
Product
Design
management
Product/Market
Fit
consumer
MVP
Minimal
Viable
Product
frictionless
friction
viral
brand
brands
branding
competitive
advantage
comparative
advantage
comparative-advantage
june 2014 by asterisk2a
re:publica 2014 - Sarah Spiekermann: Die ethische Maschine - YouTube
may 2014 by asterisk2a
From Technological hype cycles to Singularity and Ethics. Humans stand above technology. - www.google.co.uk/search?q=ray+kurzweil+transhumanism + google.co.uk/search?q=Peter+Thiel+singularity + google.co.uk/search?q=chomsky+singularity
Sarah
Spiekermann
Silicon
Valley
hype
hype
cycle
buzzword
Big
Data
mobile
first
cloudcomputing
context
location
personalisation
personalized
design
Transhumanism
singularity
Ray
Kurzweil
peterthiel
evolution
Noam
Chomsky
Peter
Thiel
ethics
governance
corporate
governance
Google
Robotics
Don't
be
evil
Gesellschaftswerte
Gesellschaftsform
Privacy
Facebook
Values
systems
design
transparency
ethical
machine
identity
individuality
personal
vault
personal
agent
emotion
product
design
reflection
Philosophy
humanity
human
progress
human
rights
FNAC
Function-Hype
innovation
innovator
morality
morals
AI
artificial
intelligence
Internet
Privacy
system
design
Turing
Test
Three
Laws
of
Robotics
Isaac
Asimov
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
may 2014 by asterisk2a
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement
advertising
marketing
Sales
Funnel
Social
Media
e-commerce
Salesforce
affiliate
marketing
future
of
business
intent
consideration
advertisement
targeting
advertisement
re-targeting
Twitter
Facebook
Pinterest
Consumerism
consumerist
tastemakers
advocates
Evangelist
Sephora
engagement
conversion
customer
experience
sharing
currency
product
awareness
brand
awareness
Gary
Vaynerchuk
content
marketing
word
of
mouth
influencer
influence
context
content
value
creation
freemium
monetization
monetisation
business
model
customer
empowerment
customer
engagement
customer
acquisition
customer
retention
customer
service
customer
outreach
customer
amplification
marketers
ruin
everything
millennials
generationy
bullshit
detector
Google
AdSense
banner
ads
noise
home
screen
customer
relationship
non-linear
world
Personal
branding
may 2014 by asterisk2a
Punctuation: Internet and Twitter users sometimes replace the question mark with a period or with nothing at all.
april 2014 by asterisk2a
Indeed, there are clues that people might abandon question marks for reasons other than carelessness or ignorance. A study published several years ago in the British Journal of Psychology noted a positive relationship between children's literacy and their use of "textisms" (such as "r" for "are") in text messages. A developmental psychologist at the University of Indiana found that college students, regardless of whether they frequently used textisms or not, were equally likely to spell words correctly in an email to a professor. In other words, people consider context when deciding whether to use non-standard orthography. Being able to use it where appropriate is a sign that you understand how language works.
Social
Media
Twitter
Facebook
communication
YouTube
context
content
value
Gary
Vaynerchuk
grammar
grammar
nazi
april 2014 by asterisk2a
related tags
2.0 ⊕ acquisition ⊕ adoption ⊕ ads ⊕ AdSense ⊕ advantage ⊕ advertisement ⊕ advertising ⊕ advice ⊕ advocates ⊕ affiliate ⊕ agent ⊕ AI ⊕ Amazon ⊕ amplification ⊕ Android ⊕ AOL ⊕ app ⊕ Appification ⊕ Apple ⊕ AR ⊕ artificial ⊕ artist ⊕ Asimov ⊕ attention ⊕ audience ⊕ Augmented ⊕ awareness ⊕ banner ⊕ be ⊕ behaviour ⊕ Big ⊕ Bing ⊕ Blippar ⊕ brand ⊕ branding ⊕ brands ⊕ bullshit ⊕ business ⊕ buzzword ⊕ cable ⊕ Carrier ⊕ category ⊕ ceiling ⊕ Chomsky ⊕ cinematography ⊕ cliff ⊕ cloudcomputing ⊕ code ⊕ communication ⊕ community ⊕ comparative ⊕ comparative-advantage ⊕ competitive ⊕ consideration ⊕ consumer ⊕ Consumerism ⊕ consumerist ⊕ content ⊕ context ⊖ contextual ⊕ conversion ⊕ cookies ⊕ corporate ⊕ Cortana ⊕ creation ⊕ creativity ⊕ creator ⊕ culture ⊕ curation ⊕ currency ⊕ customer ⊕ cycle ⊕ daily ⊕ Data ⊕ design ⊕ detector ⊕ Di-Ann ⊕ differentiate ⊕ differentiation ⊕ digital ⊕ discovery ⊕ discrimination ⊕ distraction ⊕ distribution ⊕ Don't ⊕ e-commerce ⊕ economies ⊕ economy ⊕ Eisnor ⊕ emotion ⊕ empowerment ⊕ engagement ⊕ engine ⊕ ethical ⊕ ethics ⊕ EULA ⊕ Evan ⊕ Evangelist ⊕ everyday ⊕ everything ⊕ evil ⊕ evolution ⊕ execution ⊕ experience ⊕ Facebook ⊕ feminism ⊕ feminist ⊕ film ⊕ filmmaking ⊕ first ⊕ Fit ⊕ FNAC ⊕ freemium ⊕ friction ⊕ frictionless ⊕ Function-Hype ⊕ Funnel ⊕ future ⊕ gamification ⊕ Gary ⊕ gender-based ⊕ generated ⊕ generationy ⊕ Gesellschaftsform ⊕ Gesellschaftswerte ⊕ glass ⊕ Google ⊕ Google+ ⊕ governance ⊕ grammar ⊕ graph ⊕ graphic ⊕ growth ⊕ habit ⊕ hacker ⊕ harassment ⊕ hater ⊕ haters ⊕ home ⊕ homescreen ⊕ human ⊕ humanity ⊕ hype ⊕ hyperlocal ⊕ identity ⊕ Image ⊕ Inc. ⊕ individuality ⊕ influence ⊕ influencer ⊕ innovation ⊕ innovator ⊕ Instagram ⊕ intelligence ⊕ intent ⊕ interest ⊕ Internet ⊕ iOS ⊕ IoT ⊕ Isaac ⊕ ISP ⊕ Kurzweil ⊕ Laws ⊕ leadership ⊕ learning ⊕ lesson ⊕ local ⊕ location ⊕ machine ⊕ making ⊕ male ⊕ management ⊕ Marissa ⊕ Mark ⊕ market ⊕ marketers ⊕ marketing ⊕ mass ⊕ Mayer ⊕ Media ⊕ Meta ⊕ metadata ⊕ Microsoft ⊕ millennials ⊕ Minimal ⊕ Misogynie ⊕ misogyny ⊕ mobile ⊕ model ⊕ monetisation ⊕ monetization ⊕ monopoly ⊕ morality ⊕ morals ⊕ mouth ⊕ MVP ⊕ narrative ⊕ native ⊕ natives ⊕ nazi ⊕ Net ⊕ Neutrality ⊕ Newsfeed ⊕ no ⊕ Noam ⊕ noise ⊕ non-linear ⊕ Now ⊕ of ⊕ on ⊕ outreach ⊕ pageviews ⊕ perma-cookie ⊕ personal ⊕ personalisation ⊕ personalized ⊕ Peter ⊕ peterthiel ⊕ Phablet ⊕ Philosophy ⊕ phone ⊕ Pinterest ⊕ Platform ⊕ pollution ⊕ Privacy ⊕ privilege ⊕ product ⊕ Product/Market ⊕ Programmatic ⊕ progress ⊕ Proposition ⊕ provider ⊕ publishing ⊕ QR ⊕ Ray ⊕ re-targeting ⊕ reality ⊕ reflection ⊕ relationship ⊕ retention ⊕ rights ⊕ Robotics ⊕ ruin ⊕ Sales ⊕ Salesforce ⊕ Sarah ⊕ say ⊕ scale ⊕ scaling ⊕ screen ⊕ screenwriting ⊕ search ⊕ Sephora ⊕ service ⊕ sexism ⊕ sexismus ⊕ sharing ⊕ Signal ⊕ Silicon ⊕ single-use ⊕ singularity ⊕ Smartphone ⊕ Snapchat ⊕ Social ⊕ society ⊕ span ⊕ Spiegel ⊕ Spiekermann ⊕ Spotlight ⊕ Start-Up ⊕ storytelling ⊕ straight ⊕ system ⊕ systems ⊕ Tablet ⊕ Tap ⊕ targeting ⊕ tastemakers ⊕ TechCrunch ⊕ Test ⊕ The ⊕ Thiel ⊕ Three ⊕ to ⊕ TOS ⊕ Transhumanism ⊕ transparency ⊕ troll ⊕ Trolls ⊕ Turing ⊕ Twitter ⊕ UI ⊕ USA ⊕ user ⊕ utility ⊕ UX ⊕ Valley ⊕ value ⊕ Values ⊕ vault ⊕ Vaynerchuk ⊕ Verizon ⊕ vertical ⊕ Viable ⊕ Vine ⊕ viral ⊕ virtual ⊕ vision ⊕ visual ⊕ VR ⊕ vs. ⊕ Wars ⊕ Waze ⊕ white ⊕ Windows ⊕ Wireless ⊕ word ⊕ world ⊕ writing ⊕ Y! ⊕ Yahoo ⊕ Yahoo! ⊕ YouTube ⊕ Zuckerberg ⊕Copy this bookmark: