asterisk2a + context   13

Charlotte Proudman: 'No regrets' over LinkedIn row - YouTube
Lawyer Charlotte Proudman, who was branded a "feminazi" and a "manhater" for revealing a private LinkedIn message complimenting her appearance, has told Channel 4 News she has no regrets. //&! Charlotte Proudman breaks her silence on Newsnight - https://youtu.be/3RvoqX3U7Q0
everyday  sexism  sexism  sexismus  misogyny  Misogynie  gender-based  discrimination  gender-based  harassment  feminism  feminist  context  straight  white  male  white  male  privilege  male  privilege  glass  ceiling  glass  cliff  Social  Media  Trolls  troll  haters  hater  Millennials  generationy  culture  society 
september 2015 by asterisk2a
CEO Ambarish Mitra: independent Blippar may IPO - Business Insider
youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj
VR  virtual  reality  Blippar  vertical  category  visual  search  Google  iOS  Android  Microsoft  Bing  Apple  Spotlight  Cortana  Google  Now  on  Tap  Google  Now  Amazon  context  contextual  content  Augmented  AR  Facebook  Apple  Google  Inc.  search  engine  IoT  Windows  10  mobile  homescreen  user  behaviour  QR  code  mass  market  mass  culture  UI  UX  user  experience  user  engagement  customer  experience 
september 2015 by asterisk2a
How AOL Fits Into Verizon's Business - YouTube
- w data we can serve "great great" consumer experience, serve more targeted content (relevant, context), serve more (relevant, contextual) branded content (advertising, relevant adversing)
AOL  Verizon  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  The  Content  Wars  Big  Data  Wireless  Carrier  perma-cookie  cookies  TechCrunch  Meta  Data  metadata  user  contextual  context  ISP  cable  provider  USA  utility  Net  Neutrality 
august 2015 by asterisk2a
People are underestimating Snapchat just like they underestimated Facebook - Vox
In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.
Snapchat  Facebook  Mark  Zuckerberg  Evan  Spiegel  Social  Media  Google  Twitter  context  business  model  economies  of  scale  scale  pageviews  advertisement  targeting  advertisement  re-targeting  advertisement  Google  Search  Google  Inc.  Yahoo!  Yahoo  Y!  monopoly  differentiate  differentiation  utility  mobile  homescreen  daily  habit 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
Instagram will Nachrichtenmedium werden - SPIEGEL ONLINE
Instagram will Smartphonefotos zur Nachrichtenquelle machen. Neue Funktionen sollen es Nutzern ermöglichen, gezielt nach Bildern aktueller Ereignisse zu suchen. Die Idee ähnelt einem Projekt von Twitter.
Instagram  content  discovery  discovery  curation  content  curation  Search  Image  Search  context  Big  Data  metadata  noise  Signal  vs.  noise  pollution  The  Wars  Newsfeed  user  engagement  Snapchat  Facebook  user  generated  content 
june 2015 by asterisk2a
Google’s Mobile Search Results On Android Now Prompt Users To Install Apps With Relevant Content | TechCrunch
context is god, when content is king. Google was late to add contextual result - searching on phone - say a relevant app to said search query. Next would be to monetize via bid/paid placement (first shown) to query X like in Desktop search. PS Google also rolled out an update to its pagerank that includes if ur page is mobile friendly (responsive) and will be higher ranked to a comparable site that is not.
Google  Search  mobile  homescreen  mobile  first  mobile  phone  context  Google  Android  Appification  Phablet  Tablet  single-use  app 
april 2015 by asterisk2a
Don’t let the price tag fool you: Snapchat isn’t a late stage company | PandoDaily
[Playing like its Day 1] // [U]nlike companies like Uber, Dropbox, AirBnB, and, in another era, Facebook, Snapchat is just three years old and has raised just a handful of funding rounds from just seven investors up until this point. It’s also never generated a dime of revenue. One thing Snapchat does have (in spades), is users, with the Journal citing new information that the company has 100 million monthly active users – and two-thirds as many daily active users. [...] With massive trends like the global proliferation of mobile, the addressable market for the most successful companies is bigger than ever, meaning that the funding rounds and valuations are rising in lock-step. And with deals like Whatsapp’s recent $19 billion sale to Facebook – though it was generating meaningful revenue at that time – the venture and M&A math at the top of these markets is being governed by its own set of rules. [AKA Possibilities, Business Dreams] "[Ads] without losing its “cool-factor."
Snapchat  native  advertising  narrative  narrative  advertising  contextual  content  context  contextual  advertising  hyperlocal  local  audience  business  model 
august 2014 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up  lesson  Start-Up  advice  scale  scaling  execution  content  context  growth  hacker  Gary  Vaynerchuk  gamification  Waze  Di-Ann  Eisnor  leadership  vision  adoption  community  distraction  learning  to  say  no  Value  Proposition  Product  Design  management  Product/Market  Fit  consumer  MVP  Minimal  Viable  Product  frictionless  friction  viral  brand  brands  branding  competitive  advantage  comparative  advantage  comparative-advantage 
june 2014 by asterisk2a
re:publica 2014 - Sarah Spiekermann: Die ethische Maschine - YouTube
From Technological hype cycles to Singularity and Ethics. Humans stand above technology. - www.google.co.uk/search?q=ray+kurzweil+transhumanism + google.co.uk/search?q=Peter+Thiel+singularity + google.co.uk/search?q=chomsky+singularity
Sarah  Spiekermann  Silicon  Valley  hype  hype  cycle  buzzword  Big  Data  mobile  first  cloudcomputing  context  location  personalisation  personalized  design  Transhumanism  singularity  Ray  Kurzweil  peterthiel  evolution  Noam  Chomsky  Peter  Thiel  ethics  governance  corporate  governance  Google  Robotics  Don't  be  evil  Gesellschaftswerte  Gesellschaftsform  Privacy  Facebook  Values  systems  design  transparency  ethical  machine  identity  individuality  personal  vault  personal  agent  emotion  product  design  reflection  Philosophy  humanity  human  progress  human  rights  FNAC  Function-Hype  innovation  innovator  morality  morals  AI  artificial  intelligence  Internet  Privacy  system  design  Turing  Test  Three  Laws  of  Robotics  Isaac  Asimov 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Punctuation: Internet and Twitter users sometimes replace the question mark with a period or with nothing at all.
Indeed, there are clues that people might abandon question marks for reasons other than carelessness or ignorance. A study published several years ago in the British Journal of Psychology noted a positive relationship between children's literacy and their use of "textisms" (such as "r" for "are") in text messages. A developmental psychologist at the University of Indiana found that college students, regardless of whether they frequently used textisms or not, were equally likely to spell words correctly in an email to a professor. In other words, people consider context when deciding whether to use non-standard orthography. Being able to use it where appropriate is a sign that you understand how language works.
Social  Media  Twitter  Facebook  communication  YouTube  context  content  value  Gary  Vaynerchuk  grammar  grammar  nazi 
april 2014 by asterisk2a

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