asterisk2a + commoditization + symbol   9

Seth's Blog: Selling like Steve
Average stuff for average people is getting ever more difficult to sell. If that's all you've got, get something else.
differentiate  differentiation  aspirational  product  zombie  consumer  status  symbol  status  anxiety  Apple  Steve  Jobs  Android  Google  iOS  Hardware  commodity  business  Branding  commoditization  Fashion  Industry  marketing  Positioning  advertisement  advertising 
october 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Why Has Apple Been Poaching Fashion Execs? | Fashion-Tech | BoF
Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.
Apple  aspirational  product  status  symbol  war  for  talent  commodity  business  commoditization  technological  progress  Branding  brand  awareness  communication  PR  public  relations  status  anxiety  zombie  consumer  marketing  Apple  Watch  iPhone  China  advertisement  advertising  Android  Microsoft  Windows  10  iOS  capitalism  socioeconomic  status  social  status  Steve  jobs  stevejobs  Middle  Class  squeezed  Sozialer  Abstieg  soziologie  sociology  Psychology  differentiate  differentiation  Blue  Ocean  category  Start-Up  advice  Start-Up  lesson  of  You  career  ladder  career  advice  Google  GNU/Linux  Linux 
august 2015 by asterisk2a
Homejoy Is Shutting Down At The End Of The Month | TechCrunch
tcrn.ch/1CO0OOU / 7:10 $VC subsidized early business. Could not get 2 cash flow even. Lets not speak of cash flow positive. // If u dont have a cash flow even/positive business, u are dependent on $VC 2 keeping it afloat. If u dont have massive growth, VCs like 2 see & not hitting ur milestones & ur still not able 2 turn the business arnd towards cash flow even. Ur dead in the pan. AND 4 digital only consumer & entertainment products, scale is important +10m users. Because then only advertisers might ... might consider placing an add/natively if the conversion & engagement metrics are attractive. Advertisers & brands cant spread resources thin across 1000 apps. Its overhead & waste in ops. That is why BIG like TV (still), Daily Paper/Magazine (still) and FB (owning +70% of Social) are the MAIN HUBS. >> THUS [Freemium] the Free On Phone Version 4 closetphile (wont cost u much except dev) & the Customer paying 4 Cloud Convenience,Security, more features (ie analytics). &! bit.ly/1CSygUA
Start-Up  lesson  Start-Up  advice  on-demand  convenience  scale  economies  of  scale  Venture  Capital  burn  rate  runway  business  model  closetphile  wardrobemalfunction  freemium  Homejoy  added  value  value  creation  Perception  Silicon  Valley  Unicorn  speculative  bubbles  speculative  speculation  Appification  mobile  homescreen  mobile  first  mobile  phone  irrational  exuberance  Rocket  Internet  Uber  Lyft  customer  acquisition  customer  acquisition  cost  customer  retention  customer  lifetime  value  SAAS  Postmates  Service  Sector  Jobs  1099  Economy  uncertainty  self-employment  Niedriglohnsektor  Niedriglohn  marketplace  efficiencies  marketplace  commodity  business  commoditization  price  sensitive  price  insensitive  price  sensitivity  behavioral  economics  behavioral  finance  status  symbol  status  anxiety  socioeconomic  status  social  status  craigslist  sustainable  sustainability  metrics  KPI  Circa  Share  Economy  marketshare  unit  economics 
july 2015 by asterisk2a
Helpling: Putzportal-Chef Franke über Preise und Festanstellungen - SPIEGEL ONLINE
Putzjob: Zwischen 8 und 9,50 Euro Stundenlohn verdienen "Helplinge" - minus Kosten für Rentenversicherung, Anfahrt, Arbeitskleidung --- Die Plattform Helpling vermittelt günstige Putzkräfte. Forciert sie nur die Ausbeutung von Tagelöhnern? Hier spricht Mitgründer Benedikt Franke über karge Stundenlöhne. [...] KarriereSPIEGEL: On-Demand-Plattformen verbrennen derzeit vor allem Geld. Ihr US-Konkurrent Homejoy soll pro Auftrag zwölf Dollar Verlust einfahren. Wird Helpling jemals profitabel arbeiten können? Franke: Unser Geschäft hängt ganz davon ab, ob es uns gelingt, langfristige Kundenbeziehung aufzubauen. Darauf konzentrieren wir uns derzeit, versuchen aus ganzer Kraft, das Kundenerlebnis zu optimieren. Operativ arbeiten wir bereits profitabel. [ LTV - user lifetime value got to be < than user acquisition cost = sustainable (if operation can be paid for and some little profit even) - en.wikipedia.org/wiki/Customer_lifetime_value ] - bit.ly/1NP6Ore "digitaler feudalismus"
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july 2015 by asterisk2a
Is Spotify doomed because of Apple Music? No — Spotify’s been doomed from the start | PandoDaily
Spotify is really the only legitimate competitor left. But its fate, like that of every streaming music service, is also subject to forces outside of its control — forces that are guided by the three-headed hydra of Warner, Universal, and Sony. [...] Although Apple Music and Spotify’s paid tier offer perks that free subscriptions do not — namely, full mobile access and no ads between songs — the majority of users will not pay for something they can basically get for free, even if they miss out on a handful of features. The percentage of Spotify users who pay for the service bears this out, having held steady for years at only 25%. And this trend shows no sign of abating — according to the most recent figures, paid users as a percentage of the whole crept up a hair but still sits at only 26.7%. [rather spend limited disposable income (and time) on weed and other offline experiences (leisure activities) with friends. -VS- The time of u and ur buddy(s) listening 2 new vinyl release]
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june 2015 by asterisk2a
Apple won’t release a television set, and that’s okay | PandoDaily
[F]or now it seems to have renewed its focus on its set-top box, which will reportedly receive a pretty substantial upgrade at Apple’s WWDC in June. It makes more sense for Apple to create something that plugs into consumers’ existing television sets than it does for the company to release a television set that will have to compete with “good enough” and premium products alike. Apple doesn’t enter commoditized markets. It allows other companies to fumble with new product categories — smartphones, tablets, smartwatches — and then releases a product of its own when it believes the timing is right. Are those categories eventually commoditized? Yep. There are good phones that cost less than $300 without a contract. Tablets are getting cheaper and cheaper. Smartwatches will eventually fall in price, too, assuming anybody buys them. // the champagne gold iPhone was a start ( youtu.be/Saf1b9KNt ), then came the apple watch in gold and the new MacBook in champagne gold at the same time.
Apple  Apple  TV  commodity  business  commoditization  aspirational  product  Luxury  differentiate  differentiation  Branding  Brand  status  symbol  status  anxiety  socioeconomic  status  Selbstdarstellung 
may 2015 by asterisk2a
Apple’s Eddy Cue and Jimmy Iovine Interview Video | Re/code
min 54:35 - making Apple future proof. focus. culture. ... creating value with ordinary products via detail, brand, design, and less friction. Question is, will they make Apple a distinctive luxury tech brand because of the comoditisation of hardware, software & design. + Last sentence; Apple being able to move fast. How? With someone flat (less vertical than usual ;)), tightly woven - VPs, Execs and C-Suit??!! Is that a something for success!? Respecting each other and being also somewhat friends to sometimes hang out with?! Because everyone else on the outside is gunning for you, daily. Because you have the biggest target on your back of them all. Is that the sauce that will make them be able to turn the brand identity into a luxury tech one with big big margins everybody else dreams of? Being able to pull this off because of the detail, design, status symbol, frustration free tech?
Apple  business  model  Steve  Jobs  corporate  culture  people  management  project  management  detail  orientated  focused  execution  brand  brands  branding  commoditization  commodity  business  business  management  status  symbol 
may 2014 by asterisk2a
DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
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may 2014 by asterisk2a

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