asterisk2a + commoditization + employability   2

Helpling: Putzportal-Chef Franke über Preise und Festanstellungen - SPIEGEL ONLINE
Putzjob: Zwischen 8 und 9,50 Euro Stundenlohn verdienen "Helplinge" - minus Kosten für Rentenversicherung, Anfahrt, Arbeitskleidung --- Die Plattform Helpling vermittelt günstige Putzkräfte. Forciert sie nur die Ausbeutung von Tagelöhnern? Hier spricht Mitgründer Benedikt Franke über karge Stundenlöhne. [...] KarriereSPIEGEL: On-Demand-Plattformen verbrennen derzeit vor allem Geld. Ihr US-Konkurrent Homejoy soll pro Auftrag zwölf Dollar Verlust einfahren. Wird Helpling jemals profitabel arbeiten können? Franke: Unser Geschäft hängt ganz davon ab, ob es uns gelingt, langfristige Kundenbeziehung aufzubauen. Darauf konzentrieren wir uns derzeit, versuchen aus ganzer Kraft, das Kundenerlebnis zu optimieren. Operativ arbeiten wir bereits profitabel. [ LTV - user lifetime value got to be < than user acquisition cost = sustainable (if operation can be paid for and some little profit even) - en.wikipedia.org/wiki/Customer_lifetime_value ] - bit.ly/1NP6Ore "digitaler feudalismus"
Rocket  Internet  Helpling  on-demand  convenience  Share  Economy  self-employment  precarious  work  Precariat  working  poor  Niedriglohn  Niedriglohnsektor  Service  Sector  Jobs  1099  Economy  marketplace  efficiencies  marketplace  Uber  Contractor  Zero  Hour  Contract  labour  market  labour  economics  underemployed  employability  employabilitie  uncertainty  Sozialer  Abstieg  Aufstocker  minimum  wage  living  wage  commodity  business  commoditization  Universal  Basic  Income  working  tax  credit  child  tax  credit  tax  code  tax  free  Homejoy  Venture  Capital  user  acquisition  LTV  business  model  status  symbol  status  anxiety  socioeconomic  status  social  status  squeezed  middle  class  Soziale  Marktwirtschaft  class  warfare  job  creation  job  market  Minijob  Zeitarbeit  Leiharbeit  vocational  education  education  policy  added  value  value  creation 
july 2015 by asterisk2a
oftwominds-Charles Hugh Smith: The Changing Nature of Middle Class Work
The economy is changing in structural ways that affect not just the job market but the nature of work itself. If we ask, what is work?, the conventional answer is tasks that somebody will pay us to do. This is true, but it doesn't address why someone is willing to pay us. The answer is to create value. ... [ Skills, not Expertise. ] ...... As technology's ability to replace costly human labor moves from the factory floor to the service sector, the nature of middle class work is changing. [ IBM's company wide Pivot over +10 years from HW to Services and Software Company. With the accompanying downsizing. ] ... Jobs that can be learned in a few hours are prone to being replaced by machines. [...] The protected sectors beset by soaring costs (healthcare, higher education, major weaponry programs, finance, etc.) will undergo the creative destruction of technology-based productivity gains for the reason that they are already unaffordable, not just to households but to the nation.
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may 2014 by asterisk2a

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