asterisk2a + commoditization + proposition   6

Jeremy Rifkin on the Fall of Capitalism and the Internet of Things - YouTube
// good and services - commoditisation - near priceless. // mass market becomes zero marginal cost business - commodity! thus have to differentiate ie through freemium/premium/subscription model! two tier. // attention span - news is free, ppl are satiated quiet often with free news, that they don't pay for premium products (except niche) like analysis&perspective & brand pull. have to add more value to core value prop and intangible value - like community & leadership // every consumer can become a prosumer //
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august 2015 by asterisk2a
#TOA15 Interview with Amit Karp, Ciaran O’Leary, Felix Petersen and Robin Wauters - YouTube
Very connected, fluid, enabled by infrastructure & networking. &! youtu.be/JvQaHXGgeYQ // &! youtu.be/7s6C4OJ04Rc - #TOA15 Interview with Christoph Keese (Axel Springer) - Germany good at incrementalism. A to B. Industry not willing to disrupt itself, give away existing shrinking pie - for bigger pie. unwilling to break up and upwards (value add) existing products/processes/value chain (legacy) for better. << Axel Springer digital ventures (VC arm). &! #TOA15: ¨Are the Germans Unable to Disrupt?¨ with Christoph Keese (Axel Springer SE) - youtu.be/YyuJmAtZQis --- its about value creation, value add, redesigning of value, chains, product, data, ... big corps can't disrupt itself. especially not by committee. Legacy companies unlikely to survive because of pattern to stick to the conventional and fail, than fail with unconventional and look like a fool. (risk aversion, Failure in the public eye) -- book -- "Silicon Valley: Was aus dem mächtigsten Tal der Welt auf uns zukommt"
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august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
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july 2015 by asterisk2a
Is Spotify doomed because of Apple Music? No — Spotify’s been doomed from the start | PandoDaily
Spotify is really the only legitimate competitor left. But its fate, like that of every streaming music service, is also subject to forces outside of its control — forces that are guided by the three-headed hydra of Warner, Universal, and Sony. [...] Although Apple Music and Spotify’s paid tier offer perks that free subscriptions do not — namely, full mobile access and no ads between songs — the majority of users will not pay for something they can basically get for free, even if they miss out on a handful of features. The percentage of Spotify users who pay for the service bears this out, having held steady for years at only 25%. And this trend shows no sign of abating — according to the most recent figures, paid users as a percentage of the whole crept up a hair but still sits at only 26.7%. [rather spend limited disposable income (and time) on weed and other offline experiences (leisure activities) with friends. -VS- The time of u and ur buddy(s) listening 2 new vinyl release]
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june 2015 by asterisk2a
Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily
upside of this up-cycle/up-business cycle? everyone with a little bit of chops and a MVP with little bit of traction can get capital. Downside? Everyone spends their capital. Would never happen in a down cycle. Down cycles are great, you've got more time to build a great team, product and brand. .... "[L]ook at ecommerce 2.0 companies like Fab and EcoMom who blew millions in capital acquiring customers at unsustainable rates, hoping for some magic lifetime customer value to justify the spending. (It didn’t.) “There’s a tension between growing fast enough and having a disastrous bottom line,” Jeff Clavier, Founder of SoftTech VC, says. Clavier was an early investor in Fab, among others playing this game. “If you don’t have growth you’re stuck, but if you have growth with economics not viable in the long term, [you’re making] a real bet that you’ll be funded nevertheless.” [...] companies aren’t developing a sustainable business model. [Freemium works better with Software Product.]
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july 2014 by asterisk2a

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