asterisk2a + commoditization + android   10

GoPro Isn’t Doomed Yet. But they must become a software company, fast.
GoPro needed to spend heavily in “video editing automation.”
GoPro needs software in spades, far beyond just something to make editing easier. The company that created the first mass-market visceral experience broadcasting device ought to have a hand in every dimension of the current live revolution, not just be one of its few cameras. That requires software. [...] Most consumers already have all the hardware they need to create video; what they need is software to make this infinity of images comprehensible. As the defensibility of hardware declines, GoPro has an advantage few other makers of software have: fans, tens or even hundreds of millions of them.
Software  Is  Eating  The  World  Software  Eats  The  World  commoditization  commodity  business  Brand  Canon  Nikon  Kodak  Instagram  Beme  Vine  Snapchat  Entertainment  Selbstdarstellung  streaming  Twitch  Periscope  Meerkat  virtual  reality  VR  Augmented  Android  iPhone  Apple  premium  aspiration  status  anxiety  consumerism  materialism  mass  market  Pop  Culture  Hardware  Unicorn  DJI  Drone  Consumer  App  Consumer  Software  video  editing  Vlog  Vlogging 
april 2016 by asterisk2a
Microsoft Sees That Apple Has Been Right All Along | Re/code
If you look at Microsoft’s new strategy, you can’t help but see that this is an acknowledgment that Apple’s business model of owning the hardware, software and services is ultimately the best one to assure Microsoft’s control of its own destiny.
Apple  Microsoft  commodity  business  commoditization  Hardware  Software  Is  Eating  The  World  Android  Windows  10  iOS  mobile  homescreen 
october 2015 by asterisk2a
Seth's Blog: Selling like Steve
Average stuff for average people is getting ever more difficult to sell. If that's all you've got, get something else.
differentiate  differentiation  aspirational  product  zombie  consumer  status  symbol  status  anxiety  Apple  Steve  Jobs  Android  Google  iOS  Hardware  commodity  business  Branding  commoditization  Fashion  Industry  marketing  Positioning  advertisement  advertising 
october 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Samsung’s Latest Galaxy Note 5 Could Be the End of the High-Priced Phablet | Re/code
“The data is showing that unless there is a brand pull (and only Apple is in this category), the device game has become a price game,” said wireless industry consultant Chetan Sharma. “This is especially true on the high end. Given that some good devices are available at half the price makes it hard for Samsung, LG, Sony and similar players to be successful with a device on the high end.” One need only look at recent financials from Samsung, HTC and Sony to see the impact that this is already having on both sales and profits. There is another big trend hurting Samsung and others trying to sell premium devices. Until very recently, consumers have been able to snap up even the priciest phones for as little as $200 with a two-year contract. But in a trend started by T-Mobile and increasingly true across the U.S. wireless industry, carriers are no longer subsidizing these devices.
HTC  Samsung  Android  Lenovo  Motorola  Sony  LG  Wireless  Carrier  Xiaomi  commodity  business  commoditization  differentiate  differentiation  category 
august 2015 by asterisk2a
Why Has Apple Been Poaching Fashion Execs? | Fashion-Tech | BoF
Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.
Apple  aspirational  product  status  symbol  war  for  talent  commodity  business  commoditization  technological  progress  Branding  brand  awareness  communication  PR  public  relations  status  anxiety  zombie  consumer  marketing  Apple  Watch  iPhone  China  advertisement  advertising  Android  Microsoft  Windows  10  iOS  capitalism  socioeconomic  status  social  status  Steve  jobs  stevejobs  Middle  Class  squeezed  Sozialer  Abstieg  soziologie  sociology  Psychology  differentiate  differentiation  Blue  Ocean  category  Start-Up  advice  Start-Up  lesson  of  You  career  ladder  career  advice  Google  GNU/Linux  Linux 
august 2015 by asterisk2a
Addressing Concerns Over Apple’s iPhone Growth | Re/code
Analysis: Android manufacturers (mostly Asia based) can't compete eye to eye with iPhone quality because they don't have the money for R&D and talent in design/UI/UX. &! Just to make the R&D/talent aspect for the hard things that are hard: hardware. Apple Patents New Liquidmetal Techniques For Manufacturing ( tcrn.ch/1TjN6uS ) vs. Xiaomi buying patents for "Patent War Chest to Launch in U.S." ( bloom.bg/1CG3s9S ) And even Microsoft and Apple make money off Android device sales because of patents (patents for technology, inside Android devices, that Microsoft or Apple own). // Apple's aspirational product - status anxiety - vs - Free. Downside with Free Of Android being a Privacy Sinkhole. & underfunded Android HW manufacturers vs only, marginally LG, Samsung, Lenovo who have other businesses. But hardware itself was turned into commodity business! // HTC trade below book value (12/08/15) - bit.ly/1JULi5t &! wrd.cm/1MkhnUw // &! Fragmentation - bit.ly/1q4iXyk
Android  Patent  patents  Apple  iOS  differentiate  differentiation  Google  R&D  Microsoft  Windows  10  iPhone  consumer  product  consumer  choice  consumer  aspirational  product  commodity  business  commoditization  Branding  Samsung  HTC  LG  Motorola 
august 2015 by asterisk2a
HTC Is Now Essentially Worthless (And Insecure) | TechCrunch
bloom.bg/1WbUffA // Internet hyperbole (and financial analysis) have rendered HTC, a once high-flying mobile brand, essentially valueless. In short, the company is trading below cash on hand. So if you bought all HTC stock, the company would have to pay you, the buyer, to take it over. This means the company’s factories, stock and brand are worth nothing, at least on Wall Street. [...] However, the modern phone marketers like Samsung and HTC only want to sell flagships – big, tentpole phones that lend themselves to big marketing budgets and fancy commercials. [...] When your only competitor is also ostensibly the most expensive phone on the market, there is little value in highlighting your cheapest models. [...] Now it’s iPhone and everyone else. The cell phone buyer’s market is saturated. Even the upgrade cycles have grown longer. In short, people are holding onto their expensive phones longer or buying wildly cheap ones. There is no middle ground. // PS Biggs is Apple Fan Boy
HTC  Android  iOS  Apple  Google  Samsung  LG  Blackberry  Motorola  Microsoft  Windows  10  Nokia  commodity  business  commoditization  technological  progress  differentiate  differentiation  business  model  Fire  Phone  Cyanogen  consumer  product  product  strategy  marketing  strategy  Xiaomi 
august 2015 by asterisk2a
Microsoft Will Never Give Up On Mobile | TechCrunch
It has other bullets left [shooting at mobile] in the chamber including Windows 10 and the cross-platform mobile apps too. Whatever happens, Microsoft can ultimately never walk away from mobile because giving up would essentially be ceding a massive portion of the future of computing, and it simply can’t afford to do that. [...] Microsoft wanted to go after phone market share in the long term, and selling Windows at its old price points would limit broader Windows 10 adoption, eroding at the company’s larger value proposition of having one platform across all your devices. Put another way, the company is foregoing some identifiable revenue to prop up Windows mobile. [ diminishing price of Software! is one big mover in tech for the next years coming, see SAAS & PAAS + consulting and on-site with OpenSource and Subscription Plan Model using SW through browser. ] &! wrd.cm/1eNXKr4 The Death of the PC Has Not Been Greatly Exaggerated
Microsoft  mobile  first  mobile  homescreen  Android  iOS  Windows  10  user  behaviour  Google  Apple  mobile  computing  phablet  Tablet  mobile  strategy  corporate  strategy  technological  progress  Windows  Phone  business  model  Open  Source  SAAS  Software  Is  Eating  The  World  Free  Software  commodity  business  commoditization  differentiate  differentiation  Branding  public  perception  GNU  Platform  Open  Platform  business  strategy  economics  of  abundance  marginal  cost  cloud  paradgimshift 
july 2015 by asterisk2a

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