asterisk2a + brands   44

Doku Die Marketing Könige [Dokumentatin Deutsch 2014] - YouTube
Neopets, Zynga Farm game, Tamagotchi, << game design. +++ habit forming product design, ... +>> then comes the native advertisement because of increased attention span of the user, because marketers like that, in a throwaway world with zero attention span. min 27 -- habit forming product -- user goes back to do something, check of something, get rewards, ... Belohnungssystem (dopamin). << Gamification >> The House always wins. // pinterest; wardrobemalfunction >> vertical, focus, physical, social, advice, recommendation engine, search/find engine, improvement and quantifiable ... // behavioural finance/economic study showed we spend up to 100% more when we use/consider the option to pay with credit card. and decisions are quicker. there is a different feeling of loss of money when you pay cash out of your pocket. the actual physical immediate loss. credit cards allows to live in the now, not to defer pleasure or having to earn it or feel loss by paying cash. adults are infantilized.
marketing  Retail  e-commerce  advertisement  advertising  Consumerism  consumption  consumer  choice  Protection  consumerist  consumer  debt  zombie  consumer  consumer  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand  brands  childhood  Start-Up  lesson  Start-Up  advice  shareship  wardrobemalfunction  feelz  Gamification 
january 2015 by asterisk2a
Microsoft’s Nadella Pokes Google: They Sure Are Great Marketers | Re/code
“Look, it’s always good to learn from others who have done a better job of marketing themselves,” Nadella said to a chorus of laughs from the crowd. His point was subtle but clear: Just because Google gets more press coverage for its long-term projects doesn’t mean it is working on more important or better projects than Microsoft is. When the laughs subsided, Nadella made a case for the Microsoft Research projects that are leading to big business opportunities inside the company, but which may not get the attention that Google projects do. One beneficiary of successful research work is Microsoft’s in-memory database business, which was built in-house. He said it was a $6 billion business that’s growing fast.
Microsoft  Google  marketing  brand  brands  branding  communication  public  image  image  PR  public  relations  Yahoo!  Amazon  Apple 
july 2014 by asterisk2a
Newsweek Feature Stories: The Future of Branding - YouTube
+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8
brand  Personal  brands  branding  Gary  Vaynerchuk  entrepreneurial  entrepreneur  entrepreneurship  communication  PR  public  relations  barriers  to  entry  democratisation  voice  blog  bloggers  Blogger  Blogging  domain  knowledge  domain  expertise  bullshit  detector  peopleship  peoples  power  Instagram  publishing  self-publishing  publishing  2.0  long-term  thinking  long-term  view  Hustle  quality  engagement  Social  Media  differentiation  differentiate  noise  signal  vs.  digital  natives  digital  economy  digital  content 
july 2014 by asterisk2a
Elon Musk: How I'm Guaranteeing Tesla Model S Car - YouTube
- worth of purchase - a little Poker. Knowing that he got the better hand. a much better hand. he did his math. great move. bold move. vision. inspirational. leadership. ... end of interview 7 minute in talking about Nissan Leaf ... "we will never do a product that we don't 100% believe in." +++ UK Launch - http://youtu.be/K-uLAFb7GOg // talking about California and UK public transportation +++ // Justine Musk abt their pre-nups, mediation, divorce and other private accounts - http://jezebel.com/5637920/the-special-hell-of-being-a-starter-wife - http://www.marieclaire.com/sex-love/relationship-issues/millionaire-starter-wife ". I didn't want to be a sideline player in the multimillion-dollar spectacle of my husband's life. I wanted equality. I wanted partnership. I wanted to love and be loved, the way we had before he made all his millions." + http://jalopnik.com/5877243/elon-musk-unplugs-second-marriage-to-talulah-riley - "I think the foundation of love is virtue,"
Elon  Musk  Tesla  Model  S  Tesla  Motors  brand  brands  branding  Personal  communication  language  public  relations  PR  consumer  product  Consumerism  consumerist  consumer  product  management  Product/Market  Fit  multi-product  company  Wall  Street  Nissan  Leaf  Principle  Vision  leadership  aspirational  product  Design  product  experience  user  experience  customer  experience  experience  frictionless  friction  transportation  public  transportation  trophy  wife  Justine  Musk  partnerships  relationship  relationships  Intimate  relationship  postnup  prenup 
july 2014 by asterisk2a
Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily
upside of this up-cycle/up-business cycle? everyone with a little bit of chops and a MVP with little bit of traction can get capital. Downside? Everyone spends their capital. Would never happen in a down cycle. Down cycles are great, you've got more time to build a great team, product and brand. .... "[L]ook at ecommerce 2.0 companies like Fab and EcoMom who blew millions in capital acquiring customers at unsustainable rates, hoping for some magic lifetime customer value to justify the spending. (It didn’t.) “There’s a tension between growing fast enough and having a disastrous bottom line,” Jeff Clavier, Founder of SoftTech VC, says. Clavier was an early investor in Fab, among others playing this game. “If you don’t have growth you’re stuck, but if you have growth with economics not viable in the long term, [you’re making] a real bet that you’ll be funded nevertheless.” [...] companies aren’t developing a sustainable business model. [Freemium works better with Software Product.]
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  VC  Venture  Capital  hunt  for  yield  growth  round  Uber  Lyft  Fab.com  sustainable  sustainability  customer  acquisition  customer  retention  2014  asset  bubble  bubble  Silicon  Valley  Palo  Alto  San  Francisco  business  model  business  plan  user  experience  user  expectations  Amazon  Zappos  free  freemium  SAAS  on-demand  mobile  services  Industry  mobile  first  Uber  for  X  Groupon  Berlin  Start-Up  Scene  Europe  Start-Up  Scene  London  Start-Up  Scene  me  too  price  war  commoditization  commodity  business  differentiation  differentiate  brand  brands  branding  indefensible  values  defensible  values  business  management  management  economics  frictionless  friction  rackspace  training  your  customer  growth  crutch  growth  hacker  traction  Value  Proposition  long-term  thinking  long-term  view 
july 2014 by asterisk2a
- Startups - Kevin Rose of Milk - TWiST #218 - YouTube
ideas on paper are nothing. test them out. if it has traction - got to go all in. wear it as badge of honour, if your idea, that you put from paper into the real world, fails. its part of your body of work. it's nothing personal. [...] 1:04 hrs in "it's business, it is nothing personal." ... 1:06:25 - Lesson: If something has critical mass (centrifugal mass, has its own gravitational field ... pull), it can not be stopped even when mistakes are made; Fail Whale (Twitter Technical Fails and management-internal fights etc, Facebook and Privacy, Google and Privacy Yahoo! (mismanagement) and it's unsexy non-hip non-attractive brand, and uninspiring front-page). ... Further in: Focus has to be on product, to reach scale. Product centric CEO's (Larry Page, Dick Costolo, Zuckerberg) don't put a big banner ad on the front-page of their product. it ruins the user experience and adds no value. it subtracts value. where is the value proposition of that? + http://youtu.be/HtRfHASjtcA
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  Yahoo!  Twitter  Facebook  brand  brands  branding  Product  Design  consumer  multi-product  company  Product  Officer  management  Product/Market  Fit  systems  system  webdesign  web  ethical  machine  Marissa  Mayer  experience  user  experience  UI  UX  Value  Proposition  added  digital  natives  native  advertising  advertorial  advertisement  advertising  Digg  Mark  Zuckerberg  Larry  Page  Dick  Costolo  long-term  thinking  long-term  view  short-term  thinking  Wall  Street  WallStreet  add  creation 
july 2014 by asterisk2a
Lyft is a black belt in using Uber’s strength against it | PandoDaily
indefensible value/asset - is a brand. lyft is trying to leverage the 'good guy's' brand/image they've got.
Lyft  Uber  brand  brands  branding 
june 2014 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up  lesson  Start-Up  advice  scale  scaling  execution  content  context  growth  hacker  Gary  Vaynerchuk  gamification  Waze  Di-Ann  Eisnor  leadership  vision  adoption  community  distraction  learning  to  say  no  Value  Proposition  Product  Design  management  Product/Market  Fit  consumer  MVP  Minimal  Viable  Product  frictionless  friction  viral  brand  brands  branding  competitive  advantage  comparative  advantage  comparative-advantage 
june 2014 by asterisk2a
Travis Kalanick of Uber - TWiST #180 - YouTube
MVP - minimal viable product, test of thesis; they rented a handful of cars with drivers in SF & build little app, the rest is history. make move to not have drivers but enable people to be drivers with income. Uber - elegance, design, ... this is now a brand, a status symbol. +++ on demand lifestyle, making magic happen via technology - employing STEM people. +++ could, because of supply liquidity, deliver, at premium, food to your door. +++ because of their technology, their platform, they either could licence out their problem solving platform (ie demand prediction - people just opening up the app - math is an operational cornerstone) to air transportation and or goods transportation. +++ Travis Kalanick at Startup School 2012 - http://youtu.be/rQ6GoY2_Ujw >> multi-product company - for different budgets. Operations, Scaling - one problem that needed solving, a Playbook for expanding from one city to the next. Changing how u live, over months. not decades, today's age.
Uber  Travis  Kalanick  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneurial  entrepreneur  status  symbol  system  design  Product  systems  design  brand  Personal  brands  branding  on  demand  Supply  and  and  Supply  ondemand  on  demand  lifestyle  magic  technology  STEM  reputation  Silicon  Valley  multi-product  company  travel  traveling  transportation  public  transportation  Platform  lifestyle  western  lifestyle  instant  gratification  frictionless  friction  accelerated  life  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  business  model  mobile  first  urbanisation  urban  planning  Operations  scaling  algorithm  algorithms  algo  dynamic  pricing  mathematics  complexity  marketing  Viral  Airbnb  Utility  utilities  21stcentury 
june 2014 by asterisk2a
What makes art valuable? - BBC Documentary HD - YouTube
(1) auction price determined who owned it previously, who collected them [Out of Love], who will bid on it - back then an obscure painting, art, or whatever can raise hairs within a few years if it were (the piece) in the right hands of a lover, from the start. in the hands of a well known and respected collector or gallery or individual person. [mentality of the art director/collector] (2) it is perceived value, not material value. a paintings value can change magically by a revealing of it's true attribution - painter. or who collected - who collects those works of art. or even art advisors yes that is a job title - a person who keeps the name of the bidder anonymous. (3) art collection can be addictive, and it is the long-haul game. talking about 2-3-4-5 decades. (4) people who can afford these bids - want to surround themselves with equals among them. so to speak. masters of their craft. & eventually the acquisition of a status symbol or long-term investment for the family trust.
marketing  brand  brands  branding  Personal  False  Advertising  advertisement  commerce  passion  history  European  risk  taking  exclusive  exclusivity  1%  Super  Rich  Picasso  attribution  Art  Sothebys  Christies  Contemporary  Art  Artwork  Artist  graphic  digital  digital  economy  creative  creativity  21stcentury 
june 2014 by asterisk2a
Apple’s Eddy Cue and Jimmy Iovine Interview Video | Re/code
min 54:35 - making Apple future proof. focus. culture. ... creating value with ordinary products via detail, brand, design, and less friction. Question is, will they make Apple a distinctive luxury tech brand because of the comoditisation of hardware, software & design. + Last sentence; Apple being able to move fast. How? With someone flat (less vertical than usual ;)), tightly woven - VPs, Execs and C-Suit??!! Is that a something for success!? Respecting each other and being also somewhat friends to sometimes hang out with?! Because everyone else on the outside is gunning for you, daily. Because you have the biggest target on your back of them all. Is that the sauce that will make them be able to turn the brand identity into a luxury tech one with big big margins everybody else dreams of? Being able to pull this off because of the detail, design, status symbol, frustration free tech?
Apple  business  model  Steve  Jobs  corporate  culture  people  management  project  management  detail  orientated  focused  execution  brand  brands  branding  commoditization  commodity  business  business  management  status  symbol 
may 2014 by asterisk2a
DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
Apple  Pivot  IBM  Microsoft  Transition  Information  Society  Industrial  Society  policy  Information  Makers  skill-biased  technological  change  capital  skills  skill  skills  Career  Politicians  policy  folly  policy  error  public  policy  Product/Market  Fit  Product  Design  management  differentiation  differentiate  brands  branding  Brand  Gary  Vaynerchuk  acqui-hire  acquisitions  acquisition  acquihire  status  symbol  social  status  Wall  Street  Product  Strategy  execution  Focus  focused  Silicon  Valley  Fetish  distraction  Steve  Jobs  margin  commodity  business  commoditization  technology  technological  history  Moore's  Law  competitive  advantage  competitiveness  Competition  comparative  advantage  comparative-advantage  Google  Nexus  HTC  Lenovo  Samsung  Nokia  digitalnatives  digital  economy  Age  digital  natives  stevejobs  Vision  Imagination  creativity  value  creation  Mobile  Creative  Mobile  Creatives  destruction  disposable  income  Start-Up  lesson  Start-Up  advice  entrepreneurial  entrepreneurship  innovation  innovator  Venture 
may 2014 by asterisk2a
Airbnb's $500M Funding, Twitter Buys Gnip, Instagram's Username Scandal - CrunchWeek | TechCrunch TV
valued at 10bn - above many hotel business chains. putting off IPO and pressures from IPO in favour of another funding round.
Airbnb  hospitality  business  brand  brands  branding  hospitality  brand  IPO  growth  round  late-stage  funding  regulators  regulation 
april 2014 by asterisk2a
The Bouncevlog (Castles, Friendly Security, and Shay's Interview) - YouTube
The cool kids in high school are now the cool kids on YouTube. ... Twitter, Fb, and YT and Google are internet commodities. Instagram, Gifs, Vine, ... are the new hip stuff to be on to create for. Tumblr seems to be in the middle. as does foursquare. ....
YouTube  Community  Start-up  Nerd  Geek  corporatism  Entertainment  Industry  Music  Industry  economies  of  scale  economics  of  abundance  Hollywood  mainstream  media  mainstream  Maker  Studios  Mediakraft  MCN  YouTube  Network  economies  of  agglomeration  Twitter  noise  Google  Recommendation  Engine  curation  curator  personality  Personal  Brand  brands  branding  Facebook  generationy  millenials 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Celebrity Culture | Max Clifford | Oxford Union - YouTube
I Hate Celebrity Culture | Jack Gleeson | Oxford Union >> http://www.youtube.com/watch?v=uKboLTwzFTs >> object of imitation >> quasi charisma >> like to imitated, to followed ... // imitation is pillar for western consumerism. // Das Versprechen von Status ist eines der wichtigsten Verkaufsargumente überhaupt. [Folglich die] Nachahmungstheorie des Kulturwissenschaftlers René Girard: Für ihn zählt der Drang von Menschen, andere in ihrem Verhalten zu imitieren, zu den Grundlagen der Zivilisation. [Und somit Grundstein der westlichen Konsumgesellschaft.] ( via http://www.spiegel.de/wirtschaft/unternehmen/oekonomen-konferenz-hongkong-warum-wir-immer-mehr-wollen-a-892673.html ) // "Intersubjectivity: Rene Girard's Vision of Mimetic Desire and Economic Dynamics" ( http://www.youtube.com/watch?v=-eusHpPO0fI )
celebrity  culture  Gossip  Charisma  Career  Politicians  Politics  personal  brand  branding  brands  brand  Consumerism  consumerist  zombie  consumer  capitalism  status  western  lifestyle  western  society  personality  success  validation  Fame  ego  philosophy  commoditization  commodities  Glossy  Magazine  Glamour  Privacy  role  model  moral  ethics 
february 2014 by asterisk2a
Those YouTube Promo Plans Are A Lot More Common Than You Might Think
But it's something of a necessary evil, he continues. With copyright issues and the struggle to remain relevant amongst the sea of other YouTubers trying to get their Let's Plays noticed, a cushy bonus like a few extra bucks per thousand views could feel like a good deal. And so Boogie warns to take the videos you see with a grain of salt, because these kinds of deals are fairly widespread within the community. And despite many of these contracts necessitating a disclosure of the agreement in the descriptions of these videos, not every YouTuber is as open about the deals they make, Boogie says.
YouTube  MCN  Entertainment  Industry  Hollywood  copyright  copyright  infringement  Content  ID  Google  MPAA  RIAA  Let's  Play  transparency  Maker  Studios  Machinima  Remix  Culture  internet  meritocratic  meritocracy  democracy  democratisation  Net  Neutrality  economics  of  abundance  abundance  relevance  value  creation  added  value  Gary  Vaynerchuk  personal  brand  brand  brands  branding 
january 2014 by asterisk2a
▶ Awe!thenticity: Mark Ecko at TEDxMidwest - YouTube
Mark Ecko "guts to the skin." + "School comes to you. [...] School is everywhere. [...] Don't lose the core, don't get distracted by the noise in the white wash. [...] Own it. [...] It's how you make people feel, not necessarily what you make (quality, means [$$$] to produce great quality product]. Evoking emotions and imaginations and connections and relational feelings. To relate." + Friends. Hold on to the word friend. Friend - to love. People are more like acquaintances or companion. Noise - filter it from inside out.
Mark  Ecko  Fame  celebrity  culture  Kim  Kardashian  Pop  Gossip  Perception  authenticity  personal  brand  Book  brand  branding  brands  execution  entrepreneurial  entrepreneurship  entrepreneur  Start-Up  self-awareness  self-belief  Eminem  Jay-Z  Bill  Gates  Abraham  Lincoln  Social  Media  friends  Failure  Fail  learning  formal  education  street  smart  artist  digital  artist 
january 2014 by asterisk2a
Olympia-Aus für Lindsey Vonn: Das Ende einer Irrfahrt - SPIEGEL ONLINE
Im November wollte Vonn ihr Comeback geben. "Ich fühle mich frisch und trainiere hart. Alles ist perfekt", sagte sie. Doch beim Training in Copper Mountain verletzte sie sich erneut. Zuerst hieß es, ihr Kreuzband sei angerissen. Erst später, nach ihrem Aus bei der Weltcup-Abfahrt in Val d'Isère im Dezember, machte sie öffentlich, dass das Kreuzband komplett gerissen war. [...] Vonn stand im Zentrum der PR-Kampagne der NBC. Als die Skirennfahrerin vor vier Jahren Abfahrtsgold holte, freute sich der Sender über die besten Einschaltquoten bei Winterspielen seit 1994. Womöglich fühlte sich Vonn deshalb verpflichtet, bis zum letzten Moment und gegen jede Vernunft für die Teilnahme an den Spielen in Sotschi zu kämpfen. Eine Operation? Wäre danach immer noch möglich gewesen. Auch Spekulationen, der Sender habe Druck auf Vonn ausgeübt, halten sich hartnäckig. + http://www.spiegel.de/video/selbstbewusster-schweinsteiger-laesst-sich-zeit-beim-comeback-video-1318976.html
ACL  Price  of  Gold  elite  sports  elite  athlete  NSAID  Lindsey  Vonn  brand  brands  personal  brand  branding  Sponsoring  Sponsorship  Perception  celebrity  culture  Pop  Gossip 
january 2014 by asterisk2a
▶ Marc Ecko Interview at The Breakfast Club Power 105.1 - YouTube
Marc Ecko - legacy over money. + Perception is perception, it's not reality. How are you perceived, your brand. Focus on what you are good at (Talent), and do that well (+Hustle). And then later comes the Hustle, even more so + harder work, if you want to go beyond that. ... "Kanye! You don't need those gatekeepers. [...] Don't let your product be defined by a certain price point [by those gatekeepers]. [...] Don't try to imagine your future in a straight line. [...] Hubris can kill yourself. Don't get high on your own supply. [Stay Humble, authentic, down to earth, stay true to yourself.]" [...] "Nike makes an event out of a product." + v=k3SIkVIj7TQ "Perfect is the Enemy of Great. Constrains drive Creativity. Pro/Am Picture." [...] "Public Perception (and ur perception) is not Reality. [...] Problem of being disconnected. Swing ur dick without being a dick. Be intellectually honest" + http://www.youtube.com/results?search_query=Marc+Ecko+Unlabel+Selling+you+without+selling+out&sm=3
Marc  Ecko  Book  Gary  Vaynerchuk  Social  Media  brand  branding  personal  brand  brands  marketing  perception  PR  differentiation  Music  Industry  Urban  Culture  Fashion  Industy  Kanye  West  entrepreneurship  entrepreneurial  entrepreneur  Gatekeeper  Gatekeepers  Luxury  Consumerism  consumerist  Fame  Fan  Base  lifehacks  lifehacker  life  lesson  self-belief  self-respect  self-awareness  Self-esteem  Pop  Culture  celebrity  internet  Tony  Robinson  Law  of  Attraction  Nike  Entertainment  Industry  Jay-Z  hubris  Legacy  digital  artist  artist  digital  economy  digital  natives  digital  content  Start-up  content  creator  creativity  creative  craft  Web  2.0  Tobuscus  Andy  Warhol  GoPro  life  hacker  Perspective 
january 2014 by asterisk2a
▶ How to Sell Yourself Without Selling Out with Marc Ecko | Chase Jarvis LIVE | ChaseJarvis - YouTube
+ v=L6md-7K3uSE Kanye West gon 2 Gatekeepers. Also talks abt journey and the journey is not a straight line. It's a zig zag. You cant see u destination/future. Its only in ur head/pipe dream. There's no Final Destination. [thus LEGACY over Money *Gary Vaynerchuk.] T-Shirt Design is a Garage thing. ... Its about the Buyer, the Fans, the Following - the one's vote and buy/transact. "Don't be that guy that is loved by the Gatekeepers but your business sucks." + v=IpCPJm7K07s "Fashion Industry is very different than Music Industruy." + v=ZePy-MXRDBU "Create Wealth that Matters. [...] Success is the Path, the Game, the Journey, [not the Final Destination]" [...] "Put in the Work and need to Execute and Hustle beyond your Talent." "Industrious Times!!! [...] Ur not the only game in town!" + Book - Shirt Kings Pioneers Hip Fashion // +Airbrush T-Shirt v=L9zxio7Wz90 YouTube "how to Airbrush T-Shirt" // http://www.redbullmusicacademy.com/magazine/phade-interview + v=tcdlhylX8g4
Marc  Ecko  book  brand  branding  brands  personal  brand  Gary  Vaynerchuk  Fashion  Industry  Kanye  West  Music  Industry  Luxury  artist  freemium  youthification  Social  Media  T-Shirt  Design  entrepreneurship  entrepeneurship  entrepreneurial  entrepreneur  conglomerate  conglomerate  life  lesson  lifehacks  lifehacker  collaboration  Collaborative  Street  Smart  perspective  Legacy  personal  values  validation  self-belief  self-awareness  self-respect  Self-esteem 
january 2014 by asterisk2a
▶ Iggy Azalea dodges questions about Rocky and Nas? - YouTube
"If you think twice about something whether or not to say it (public tweet, status update) ... better not say it." << Controversial stuff, Religion Stuff, ... + v=nA4x7zIB8zo ... minute 3:00 - YouTube Content ID system doesn't even work for artists/Vevo. Random People/Companies/Scammers claim others original content and bagging Advertising dollars till shit got resolved ( http://www.wired.co.uk/news/archive/2013-12/20/youtube-content-id ). So even Original Content gets illegitimately claimed by scammers. ... Very well thought trough, YouTube. ... Her Music Videos are inspired by Movies. ... !!! Published Ignorant Art (Mixtape) early 2012 [worked on it I guess 2011] and Glory (EP) [released mid 2012] for free. ... Work. Talent. Effort. Hustle. Patience. + http://en.wikipedia.org/wiki/Iggy_Azalea
Iggy  Azalea  freemium  brand  branding  brands  YouTube  Content  ID  Social  Media  digital  artist  digital  digital  economy  digital  natives  Music  Industry  Pop  Culture  internet  Hip  Hop  Hip  Hop  Culture  celebrity  Remix  Culture  360-music-contract  RIAA  MPIAA  Entertainment  Industry  Hollywood  Twitter  Facebook  instagram  Pinterest  Gary  Vaynerchuk  Fame  Fan  Following  Success 
january 2014 by asterisk2a
▶ 50 Cent talks Relationship with Son, G-Unit, Friendships, Bullying, New Cartoon Series - YouTube
'Invest in People.' + "You are as strong as your crew." + "Not everything is gonna work." + "Don't overextend yourself." + v=7RyOvnEsry0 "50 Cent on Conscious Capitalism" + Legacy (over Money - Gary Vaynerchuk). 'Be Humble, Authenticity, Honesty - see Q&A reaction at the end.' + v=CsTebxO4t0Q "Not Drinking or Smoking" Vitamin Water - took equity deal in Company not up-front money. >> "Brand Extension. Kanye gets the trophy's I get the checks." & Somebody will let you know when you are at the end of your career + v=fTM9cm71K4U "don't chase past success, especially past numbers in the music industry, times have changed" "Authenticity in your music." + v=WFHat2-bPu0 "It always happens when it suppose to happen. [...] Skin thick enough to weather the success." 'Hip Hop culture is chaning, evolving. [...] Art & some magic [...] Music recycles itself like fashion' + 'Lil Wayne Clones - be real, authentic, humble ...' + v=ybxsh2wk9qs + v=fZcAU1SImzk + v=L2InCLmbApA
50  Cent  Success  Music  Industry  digital  economy  Gary  Vaynerchuk  book  RIAA  MPAA  artist  digital  artist  G-Unit  Eminem  Jay-Z  Kanye  West  capitalism  crony  capitalism  Legacy  brand  branding  brands  personal  brand  Floyd  Mayweather  Hip  Hop  culture  Remix  Hip  Hop  Pop  internet  culture 
january 2014 by asterisk2a
Grace Helbig Is Leaving My Damn Channel And 'Daily Grace' In 2014
Helbig is, like many of her peers, less interested in YouTube and curious about moving on to bigger and better platforms. + http://newmediarockstars.com/2013/12/grace-helbig-to-move-on-from-my-damn-channel-and-daily-grace-in-new-year/ 2014 will shape up to be a banner year for YouTube endings: Kingsley will be departing, Ray William Johnson’s “Equals Three” show will be done and now Grace Helbig will be finished making videos for My Damn Channel and their Daily Grace channel. + http://newmediarockstars.com/2013/12/kingsley-announces-2014-as-his-final-year-on-youtube/ "I’ve had some good ideas over the years, a couple flops and I have a couple of things left to try, but I never want to upload just for the sake of uploading. I want to stop while they still enjoy me and not run my channel into the ground for no reason. [...] People were making videos to make others happy." + http://www.thevideoink.com/news/grace-helbig-breaks-up-with-my-damn-channel/
YouTube  Platform  YouTube  Network  creative  destruction  creativity  digital  content  content  creator  short-form  content  microcontent  microblogging  paidcontent  content  distribution  authenticity  brand  branding  brands  vlog  vlogging  distribution  digital  artist  digital  economy  digital  natives  intellectualproperty  Maker  Studios  Fullscreen  MCN  Ray  William  Johnson 
january 2014 by asterisk2a
Learning How To Sell On Reddit, 4 Lessons with Louis CK
However, ROI is relative to the values you’re expecting. Louis understands the value of brand loyalty and how it quantifies. As marketers, if we primarily focus on pleasing fans and fostering a community, we’ll inevitably drive sales. Referrals are relative to brand disposition. His fans even dedicated a subreddit to him.
Reddit  Social  Media  socialmedia  GaryVaynerchuk  community  ROI  brand  branding  brands 
december 2013 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
Seth's Blog: define: Brand
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
brand  marketing  branding  business  sethgodin  communication  brands  positioning 
december 2009 by asterisk2a
Goldman employees told no big purchases: report | U.S. | Reuters
Rolling Stone magazine
goldmansachs recession creditcrunch brand brands branding behavior
goldmansachs  recession  creditcrunch  brand  brands  branding  behavior  behaviour  compensation  bonuses 
august 2009 by asterisk2a

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