asterisk2a + branding   112

Are we too Materialistic? - YouTube
trans-substantiation. higher ideals materialised in things we can buy. objects and its meanings. consume/buy things that lend to itself to higher better nature. ... not Bugatti veyron
materialism  Status  Anxiety  Consumer  Consumerism  Capitalism  rat  race  Selbstausbeutung  Selbstdarstellung  Social  Media  Branding  PR  communication 
january 2017 by asterisk2a
Robert Skidelsky: 'Why don't more people aspire to living a good life?' | From the Observer | The Guardian
What went wrong?

The Thatcher years created a great regression in that belief, I think. We were getting there and then it was reversed. Though it was wicked and unrealisable, the failure of communism had a profound effect. There suddenly seemed no alternative to money as a way of organising society.
economic  history  Consumerism  materialism  status  anxiety  Selbstdarstellung  social  media  Consumer  consumerist  credit  card  capitalism  crony  Exploitation  mental  health  Happiness  rat  race  brand  Branding  aspiration  image  public  PR  Facebook  Instagram  Skidelsky 
january 2017 by asterisk2a
Nasty Gal Layoffs Hit 10 Percent of Staff | Re/code
Online fashion retailer Nasty Gal has laid off 10 percent of its staff, as the purveyor of edgy women’s clothing cuts costs amid an uncertain financing and retail environment. CEO Sheree Waterson told the company in an email that the cuts were necessary as the “market in which we operate is changing, both in retail broadly and apparel specifically.” Nineteen employees across several departments were let go. Nasty Gal also laid off some staff in 2014. The layoffs underscore the difficulty mature e-commerce startups can encounter as they transition from being a hot new brand to the long slog of building a more traditional retail business. In short, building a retail brand is really hard and technology can only afford you so many shortcuts along the way. Online beauty brand BirchBox announced layoffs of 15 percent of its staff last week, as startups in e-commerce tighten belts as investors become more wary of unprofitable growth.
Nasty  Gal  Branding  Brand  e-commerce  Retail  pure  play  Amazon  brick  and  mortar  business  squeezed  middle  class  discretionary  spending  disposable  income  USA  consumption  consumer  debt  household  debt  credit  card  debt  car  loan  student  loan  debt  student  loan  Bubble  low  pay  low  income  Precariat  precarious  work  eBay  zombie  consumer  Primark  status  symbol  status  anxiety  consumerist  consumerism  secular  stagnation  debt  servitude  retirement  pension  scheme  401k  fiscal  policy  austerity  monetary  policy  reflate  reflation  economic  history  recovery  job  creation  Service  Sector  Jobs  emerging  middle  class  western  world  credit  BRIC  emerging  market  Frontier  Markets 
february 2016 by asterisk2a
Seth's Blog: Selling like Steve
Average stuff for average people is getting ever more difficult to sell. If that's all you've got, get something else.
differentiate  differentiation  aspirational  product  zombie  consumer  status  symbol  status  anxiety  Apple  Steve  Jobs  Android  Google  iOS  Hardware  commodity  business  Branding  commoditization  Fashion  Industry  marketing  Positioning  advertisement  advertising 
october 2015 by asterisk2a
Jürgen Klopp is a modernising force in the mould of Arsène Wenger | Barney Ronay | Football | The Guardian
Welcome, Jürgen! Just don’t bother talking to the natives. Because the fact is for all its commercial triumphs the Premier League remains robustly anti-intellectual, a product with plenty of sound and fury but little in the way of innovation. No significant tactical model has ever emerged here, no way of playing beyond the successfully reeled-in power football of the years 2005-2011. Not that Klopp comes across as a notable pointy-head. An article by James Corbett in the Blizzard magazine recently identified him as part of a group of coaches from the south-west of Germany with “a highly innovative philosophy” based on the ideas of one Helmut Gross, a man who once spent so long holed up with Ralf Rangnick watching Sacchi videos the VCR machine wore out. [...] Either way somebody take some notes. Give him time. Let’s not blow this one, eh? &! bit.ly/1L3QO4U "Soccer is about the fans. We have to entertain them." &! bit.ly/1R2aGa7 missed in translation "Ordinary one." &! bit.ly/1jTFgYY
Jürgen  Klopp  elite  sports  Soccer  World  Cup  business  of  sport  Premier  League  elite  athlete  DFB  Sponsoring  merchandise  brand  awareness  Branding 
october 2015 by asterisk2a
American Apparel: a trip from the height of cool to lows of bankruptcy | Business | The Guardian
[ your edgy and PR storm/press differentiation can become a liability to future growth especially if you use that kind of marketing to grow, clickbait is not sustainable. stupid. should have stayed private and nimble! wall street and the numbers call it a bluff of the founder, cant be bigger & more than it was pre-ipo. no growing endlessly as edgy brand ] American Apparel has faced growing competition in the US from cut-price overseas competitors such as H&M, who have effectively replicated the brand’s fashion for a lower price. [...] recorded a loss for ten consecutive quarters, which was unsustainable given its debts. [...] American Apparel is the country’s biggest manufacturer of clothing and it is based in downtown Los Angeles. The company claims to pay experienced factory works more than $30,000 a year, compared with $600 a year for workers in Bangladesh factories. [...] we are taking this step to keep jobs in the US, and preserve the ideals for which the company stands.”
American  Apparel  Fashion  Industry  Manufacturing  Branding  brand  awareness  differentiate  differentiation  USA  Fast  Fashion  commodity  business  commoditization  Retail  pure  play  e-commerce  Wall  Street  IPO  shareholder  value  profit  maximisation  mainstreet.org  fiduciary  responsibility  Venture  Capital  entrepreneur  entrepreneurship  Start-Up  lesson  Start-Up  advice  marketing  PR  advertising  advertisement 
october 2015 by asterisk2a
Hysterical consumerism ruins food. And holidays. And books | Emma Brockes | Comment is free | The Guardian
[ Brand dilution (because there is a queue of brands waitng to be exploited and sold out, although millenials don't see sell-outs as bad anymore ...) vs ] Brand extension, the capitalist form of mission creep, has been around for a long time and, although it’s hit or miss – Richard Branson’s Virgin Brides springs to mind – it makes a certain amount of commercial sense. More depressing is what it says about consumer appetites, a sugar-in-everything infantilization of tastes that suggests if you love something, you must have it infused in your tea or printed on a blanket so you can drag it around with you everywhere. [...] This transference of one good thing to another, unrelated good thing is part of the peculiarly American urge to satisfy all appetites at once and it’s eroding the idea of pleasure as context-specific.
consumerist  consumerism  identity  identification  materialism  status  symbol  status  anxiety  social  status  Positioning  aspirational  America  USA  marketing  PR  advertising  advertisement  capitalism  Wall  Street  profit  maximisation  Branding  brand  awareness  shareholder  value  Millennials  generationy  discretionary  spending  sustainability  sustainable  trust  conglomerate 
september 2015 by asterisk2a
VW lost the plot. But that’s the danger when business lacks social moorings | Will Hutton | Comment is free | The Guardian
VW’s existential crisis has revealed the weaknesses inherent in western economies. Change must now happen [...] Despite a vast R and D budget, VW is far from a leader in the electrical car or hybrid market. Mr Winterkorn’s bonuses were based on his capacity to deliver production, jobs and profits: environmental sustainability or engaging with wider stakeholders did not get a look-in. [...] Capitalism, in short, may have boundless creative and innovative energy – but it also has boundless ways to go wrong. Intriguingly, recent work by a group of researchers at Harvard and the London Business School compared 90 American companies that took sustainability seriously with 90 who did not. Over 18 years the 90 committed to sustainability delivered annual financial returns 4.8% higher than the other 90.
corporate  state  corporate  media  crony  capitalism  capitalism  post-capitalism  B-Corp  corporate  strategy  corporate  values  corporate  social  responsibility  corporate  culture  corporate  governance  corporate  tax  rate  VW  conglomerate  Volkswagen  Wall  Street  shareholder  value  profit  maximisation  short-term  automotive  autoindustry  mainstreet.org  bank  bailout  big  pharma  pharmaceutical  industry  pharma  subsidies  subsidizing  lobbyist  lobby  Lobbying  revolving  door  Career  Politicians  No  Representation  oversight  transparency  accountability  CEO  pay  Leadership  mission  vision  mercenary  PR  spin  doctor  marketing  Positioning  brand  awareness  Branding  carbonfootprint  carbonemission  emissions  climate  change  global  warming  bottom  up  self-regulation  regulation  regulators 
september 2015 by asterisk2a
What is REALLY in your burger? Find out here... - YouTube
Animal Protein -- Meat and Dairy -- Cause Cancer - Dr. T. Colin Campbell - China Study and Whole - youtu.be/yfsT-qYeqGM //&! https://www.youtube.com/channel/UCLW0TEV3YEt-J56pYZm-TgA - Gary Yourofsky //&! food engineering - making stuff moorish, everything. bliss point. --- Chocolate, Cheese, Meat, and Sugar -- Physically Addictive - Neal Barnard - youtu.be/5VWi6dXCT7I //&! 5 Reasons to STOP eating eggs TODAY [Warning graphic] - youtu.be/JTfvdypnAgg &! nutritionfacts.org/?s=egg //&! Whole-Food Plant-Based Diet
Meat  Industry  food  E.  coli  food  poisoning  Zoonotic  Diseases  zoonosis  C.  diff  Campylobacter  public  health  policy  public  health  fast  food  junk  food  Desert  PR  spin  doctor  marketing  advertisement  advertising  Branding  processed  food  antibiotics  antibiotic  resistance  post-antibiotic  era  Chain  Whole  Plant  Foods  food  security  climate  change  global  warming  food  waste  sustainability  sustainable  resource  depletion  finite  resources  water  pollution  pollution  carbonemission  emissions  carbonfootprint  Livestock  farming  Dr.  T.  Colin  Campbell  animal  rights  animal  protein  animal  cruelty  agriculture  mono  agriculture  agriculture  policy  industrial  agriculture  lobbyist  lobby  Lobbying  chronic  chronic  low-grade  inflammation  inflammatory  bowel  disease  non-alcoholic  fatty  liver  disease  coronary  artery  disease  heart  disease  Cardiovascular  disease  vascular  disease  heart  attack  stroke  aneurysm  moorish  Dr.  Neal  Barnard  food  engineering  vested  interest  interest  groups  pharmaceutical  pharma  big  pharma  Wall  Street  shareholder  value  profit  maximisation  shared  economic  interest  ethical  machine  crony  capitalism  capitalism  exploitation  revolving  door  Career  Politicians  FDA  USDA  corruption  bribery  transparency  oversight  atherosclerosis  Egg  Industry  Milk  Industry  Dairy  Industry  public  public  Industry  ch 
september 2015 by asterisk2a
Volkswagen: The scandal explained - BBC News
&! The city of Wolfsburg in Lower Saxony is not merely the hometown of Volkswagen. Wolfsburg is Volkswagen, Germany's answer to Detroit - but rather more prosperous. [...] Financially the consequences are unlikely to be very pretty. VW has already set aside €6.5bn (£4.7bn) to cover the costs of recalls, and pay for efforts to rebuild the brand. For a company which made a net profit of €10.8bn last year, that is not an insurmountable figure. However, the real total may end up being considerably higher. Even so, the biggest cost may be to Volkswagen's reputation. The company has been caught deceiving not only regulators, but consumers as well. The "clean diesels" it sold in the US have been publicly exposed as nothing of the sort. So its reputation will have to be rebuilt.- bbc.in/1LACT8f &! bit.ly/1Fx5YjQ - nationale haeme &! bit.ly/1OW4cLp - Made in Germany not in danger! //&! new lobby details in Brussels - bit.ly/1MLPyGX
Volkswagen  VW  trust  distrust  conglomerate  Consumer  Protection  self-regulation  regulation  regulators  oversight  transparency  Branding  Brand  awareness  automotive 
september 2015 by asterisk2a
Worker confronts M&S chief over 'poverty wages' | Society | The Guardian
Gewinnbeteiligung & workers rep on board of directors!? Like in Germany. Especially in customer facing ops! It's not just about price, its also customer service! customer experience. acquisition (word of mouth, net promoter score - vs - getting foot-fall up through sales and deals) customer engagement. customer retention and empowerment - to make the better choice to shop where people are treated well, paid well, and shared economic interest (environment, ecology, sustainability, local economy and jobs (multiplier effects)). Compelling people to make a mindful and conscious choice, day to day and for the long-term! Differentiate, don't fight with Amazon and big grocery retailers for price, sales, deals. That war you lost already because you can't win that way (bc of them having deeper pockets, shareholders which look away since ever in case of Amazon, and it is their identity; why ppl shop there), new business, away from Amazon, Tesco & ASDA. And especially Lidl and Aldi.
CEO  pay  living  wage  minimum  wage  Service  Sector  Jobs  Niedriglohnsektor  Zero  Hour  Contract  Contractor  Workers  Union  Trade  Union  John  Lewis  Gewinnbeteiligung  Soziale  Marktwirtschaft  HR  human  resources  recruiting  recruitment  people  management  team  management  neoliberalism  neoliberal  Wall  Street  shareholder  value  profit  maximisation  customer  experience  customer  empowerment  customer  retention  Retail  brick  and  mortar  business  e-commerce  Amazon  Branding  brand  awareness  customer  acquisition  Blue  Ocean  differentiate  differentiation  PR  spin  doctor  reframing  framing  marketing  Positioning  Proposition  Core  Product  Proposition  ecommerce  pure  play 
september 2015 by asterisk2a
Former Big Food insiders are very valuable... - Dietitians for Professional Integrity
"Next time you hear of a big food or beverage company sponsoring an after-school physical activity program in your community, you can be sure they’ll say it’s to show “our company’s concern for our kids’ health.” But the real intent is to look angelic while making consumers feel good about the brand and drawing attention away from the unhealthful nature of the company’s products. “Posing for holy cards,” as one of my colleagues used to put it."
food  industry  Big  Sugar  processed  food  junk  food  fast  food  spin  doctor  reframing  brand  awareness  Branding  PR  framing  carnism  Psychology  sociology  manufactured  consent  corporate  media  corporate  state  Polarisation  populism 
september 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Four Questions for Xiaomi — The Information
Outside of China, Xiaomi will have a harder time differentiating itself from other smartphone makers. // Xiaomi seen as Chinas homegrown/made Apple. Outside China/Asia at large its just Xiaomi and competes with other high-end Android hw manufacturers.
Xiaomi  Apple  Android  Samsung  HTC  Branding  brand  awareness 
august 2015 by asterisk2a
BBC TV chief warns of US threat after big-money Amazon deals | Media | The Guardian
>> iPlayer needs to become an international subscription business. and leverage the BBC brand (sought after and trusted, it's the last public crown jewl that actually can compete in a global market! Channel 4 or ITV can't. ) // “Their model is built on having global rights and we have got to respect that. They are a very smart, impressive bunch of people,” Cohen said. “The key thing we look at more and more is the impact of global competition rather than just in the UK where very big companies can distribute their content around the world. That is a very big challenge.”
distribution  model  BBC  British  Broadcasting  Company  Netflix  HBO  cable  provider  Amazon  Amazon  Prime  on-demand  convenience  friction  frictionless  user  experience  economies  of  scale  scale  globalization  globalisation  digital  economy  digital  content  Television  TV  The  Wars  content  discovery  content  distribution  user  generated  content  competition  competitiveness  IP  intellectual  property  differentiate  differentiation  Branding  brand  awareness 
august 2015 by asterisk2a
E-Commerce is a Bear — Medium
Only two start-ups have properly challenged Amazon over the past decade: Zappos and Diapers. [...] Having spent time with Tony Hsieh and Alfred Lin, the leadership duo who built Zappos, and Marc Lore and Vinit Bharara, the founders of Diapers, I can tell you: these are intense competitors who recognized the best outcome was to join forces with the industry leader. So if Amazon is the low cost winner of selling brands online, if they are acquiring their best competitors, and if their everyday low prices are available to the entire country via a mechanical turk algorithm which is guaranteed to beat you, how do you compete? [...] [ eBay pure p2p marketplace ] [...] This next generation of e-commerce companies is as much about what you exclude as what you include. // &! only up for grabs (Amazon model) is in the developing world & emerging market - for entrepreneurs - & only possible double digit returns for investors. and the battle has already begun ... since like 05/09 China/India ...
e-commerce  Amazon  eBay  commodity  business  commoditization  differentiate  differentiation  vertical  category  Jet.com  business  model  subscription  model  distribution  model  discovery  Google  Shopping  commerce  Retail  Walmart  brick  and  mortar  business  Online  Shopping  mall  USA  Europe  Zalando  emerging  market  Developing  World  emerging  middle  class  consumer  choice  consumerist  materialism  consumerism  zombie  consumer  Etsy  Marketplace  Platform  Honest  Co.  Bonobos  Warby  Parker  Nasty  Gal  Branding  Zulily  flash  sale  Gilt  Groupe  ModCloth  Birchbox  corporate  strategy  business  strategy  closetphile  Rent  the  Runway  Zappos  tradesy  pure  play  Nordstrom  Macy's  H&M  Primark  Zara  Fast  Fashion  Fashion  Industry  ASOS  John  Lewis  Marks  &  Spencer 
august 2015 by asterisk2a
American Apparel: at first arty and subversive, then it got creepy | Business | The Guardian
The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image [...] So many of the attributes that were once unique to American Apparel – unisex clothes, ethical production, athletics-influenced designs and brilliant basics – remain important trends in fashion today. But now that everybody else is offering these too, all that differentiates American Apparel is its tarnished reputation. // what would Seth Godin recommend? Wall Street demands more than niche. Brand w 1000 True Fans, special identity, Tribe ... // sex sells is the easiest thing you can do, and Ryan Holiday (author) was behind it with AA. ... // It got the Hype cycle. it grew with it. now it has to live with the ramifications that it painted itself into that corner.
American  Apparel  Branding  marketing  advertising  advertisement  differentiate  differentiation  communication  1000  True  Fans  Tribe  Seth  Godin  Fashion  Industry  copycat  Hype  Cycle 
august 2015 by asterisk2a
Why podcasts are suddenly “back” – Marco.org
>> listening to podcast eats time away from the existing pie pieces of other forms of entertainment, escapism, and snacking. But it shares similarities with Music, TV, Movie, ... you can let it run in the background and do something different and listening in.
Podcast  podcasting  Multimedia  Entertainment  Escapeism  snacking  user  behaviour  commuting  TV  Television  Radio  Social  Media  Music  Movie  content  discovery  content  distribution  vertical  category  community  Personal  Brand  Branding  YouTube  Tumblr  Facebook  Twitter  mobile  homescreen  mobile  first  mobile  phone  iPod  Apple  Android  distribution  model  iTunes  Soundcloud 
august 2015 by asterisk2a
Why Has Apple Been Poaching Fashion Execs? | Fashion-Tech | BoF
Apple does not fight on Windows nor Google (Android) turf. It created (fact) a new category. Redefined the category of the Gadget, of the Phone. Of the Laptop. Of the Workstation. This (newest phone/better technology) is not just for the Geeks or Nerds. This is a status symbol you are seen with every day (Apple Watch, iPhone, MacBook (2015 version) at the Coffee shop and elsewhere). That person made a deliberate concious or not decision to buy the Apple product at that price. -vs- GNU/Linux or Windows or Android whatever for the same basic utility at a much affordable price. Who ever came up with that should be highlighted in the next Apple Book about Apples chapter post-Jobs.
Apple  aspirational  product  status  symbol  war  for  talent  commodity  business  commoditization  technological  progress  Branding  brand  awareness  communication  PR  public  relations  status  anxiety  zombie  consumer  marketing  Apple  Watch  iPhone  China  advertisement  advertising  Android  Microsoft  Windows  10  iOS  capitalism  socioeconomic  status  social  status  Steve  jobs  stevejobs  Middle  Class  squeezed  Sozialer  Abstieg  soziologie  sociology  Psychology  differentiate  differentiation  Blue  Ocean  category  Start-Up  advice  Start-Up  lesson  of  You  career  ladder  career  advice  Google  GNU/Linux  Linux 
august 2015 by asterisk2a
Addressing Concerns Over Apple’s iPhone Growth | Re/code
Analysis: Android manufacturers (mostly Asia based) can't compete eye to eye with iPhone quality because they don't have the money for R&D and talent in design/UI/UX. &! Just to make the R&D/talent aspect for the hard things that are hard: hardware. Apple Patents New Liquidmetal Techniques For Manufacturing ( tcrn.ch/1TjN6uS ) vs. Xiaomi buying patents for "Patent War Chest to Launch in U.S." ( bloom.bg/1CG3s9S ) And even Microsoft and Apple make money off Android device sales because of patents (patents for technology, inside Android devices, that Microsoft or Apple own). // Apple's aspirational product - status anxiety - vs - Free. Downside with Free Of Android being a Privacy Sinkhole. & underfunded Android HW manufacturers vs only, marginally LG, Samsung, Lenovo who have other businesses. But hardware itself was turned into commodity business! // HTC trade below book value (12/08/15) - bit.ly/1JULi5t &! wrd.cm/1MkhnUw // &! Fragmentation - bit.ly/1q4iXyk
Android  Patent  patents  Apple  iOS  differentiate  differentiation  Google  R&D  Microsoft  Windows  10  iPhone  consumer  product  consumer  choice  consumer  aspirational  product  commodity  business  commoditization  Branding  Samsung  HTC  LG  Motorola 
august 2015 by asterisk2a
Microsoft Will Never Give Up On Mobile | TechCrunch
It has other bullets left [shooting at mobile] in the chamber including Windows 10 and the cross-platform mobile apps too. Whatever happens, Microsoft can ultimately never walk away from mobile because giving up would essentially be ceding a massive portion of the future of computing, and it simply can’t afford to do that. [...] Microsoft wanted to go after phone market share in the long term, and selling Windows at its old price points would limit broader Windows 10 adoption, eroding at the company’s larger value proposition of having one platform across all your devices. Put another way, the company is foregoing some identifiable revenue to prop up Windows mobile. [ diminishing price of Software! is one big mover in tech for the next years coming, see SAAS & PAAS + consulting and on-site with OpenSource and Subscription Plan Model using SW through browser. ] &! wrd.cm/1eNXKr4 The Death of the PC Has Not Been Greatly Exaggerated
Microsoft  mobile  first  mobile  homescreen  Android  iOS  Windows  10  user  behaviour  Google  Apple  mobile  computing  phablet  Tablet  mobile  strategy  corporate  strategy  technological  progress  Windows  Phone  business  model  Open  Source  SAAS  Software  Is  Eating  The  World  Free  Software  commodity  business  commoditization  differentiate  differentiation  Branding  public  perception  GNU  Platform  Open  Platform  business  strategy  economics  of  abundance  marginal  cost  cloud  paradgimshift 
july 2015 by asterisk2a
Apple Music: Neuer Streamingdienst verschlägt der Konkurrenz die Sprache - SPIEGEL ONLINE
Es kommt wie erwartet, und doch ist die Branche in Aufruhr: Bei der Entwicklerkonferenz WWDC hat Apple seinen neuen Streamingdienst Apple Music angekündigt. Umfang und Art des Angebots dürften der Konkurrenz das Leben schwer machen. [...] Apple muss damit nicht reich werden Allerdings sind die Ausgangspunkte sehr unterschiedlich. Bei einem Umsatz von 1,3 Milliarden Dollar machte Spotify im vergangenen Jahr 197 Millionen Euro Verlust. Mit dem Geldverdienen klappt es also nicht einmal beim Marktführer so richtig. Und trotzdem wird das schwedische Unternehmen mit acht Milliarden Dollar bewertet. Für Apple aber ist es viel einfacher: Der kalifornische Konzern muss mit seinem Angebot gar kein Geld verdienen. Der iTunes Store und der App Store dienen in erster Linie dazu, Kunden an Apples Plattformen zu binden und damit den Verkauf der viel profitableren Apple-Hardware anzukurbeln. Genauso ist es auch mit Apple Music.
Apple  Music  Apple  Spotify  Tidal  Pandora  Rdio  Deezer  Platdorm  Silo  aspirational  product  Branding  Brand  iTunes  Apple  App  Store  ecosystem  marginal  cost  margin  cash  cow  business  model  multi-product  company  freemium  subscription  model  commodity  business  commoditization  Software  Is  Eating  The  World  Google  Play  Amazon  Netflix  differentiate  differentiation 
june 2015 by asterisk2a
Marketing Is Not a Department
[ seth godin; being remarkable ] [ fix product first, make it remarkable first, otherwise (1) it is an uphill battle and (2) the other third falls through the cracks. ] "Every time someone uses your product, it's marketing. [...] No amount of marketing will save poor products. As I learned working in the music industry, "you can't polish a turd. [...] vanity metrics. You're only as good as the next time a customer uses your product and tells their circle of friends about it. No amount of brand marketing will help in this area. Brand marketing is a linear practice that made sense when communications were one-way. Emerging mobile media and social networks destroyed that outdated model over 8 years ago with the rise of Facebook and Twitter."
marketing  content  marketing  native  advertising  communication  Start-Up  lesson  Start-Up  advice  community  community  management  Seth  Godin  product  experience  viral  coefficient  Net  Promoter  Score  landingpage  user  churn  Brand  Branding  metrics 
june 2015 by asterisk2a
Apple won’t release a television set, and that’s okay | PandoDaily
[F]or now it seems to have renewed its focus on its set-top box, which will reportedly receive a pretty substantial upgrade at Apple’s WWDC in June. It makes more sense for Apple to create something that plugs into consumers’ existing television sets than it does for the company to release a television set that will have to compete with “good enough” and premium products alike. Apple doesn’t enter commoditized markets. It allows other companies to fumble with new product categories — smartphones, tablets, smartwatches — and then releases a product of its own when it believes the timing is right. Are those categories eventually commoditized? Yep. There are good phones that cost less than $300 without a contract. Tablets are getting cheaper and cheaper. Smartwatches will eventually fall in price, too, assuming anybody buys them. // the champagne gold iPhone was a start ( youtu.be/Saf1b9KNt ), then came the apple watch in gold and the new MacBook in champagne gold at the same time.
Apple  Apple  TV  commodity  business  commoditization  aspirational  product  Luxury  differentiate  differentiation  Branding  Brand  status  symbol  status  anxiety  socioeconomic  status  Selbstdarstellung 
may 2015 by asterisk2a
Porträt ǀ Unten durch — der Freitag
Vor kurzem hat er ein Buch veröffentlicht, das als „Unterschichtenroman“ Aufsehen erregt hat. In einer klaren, nüchternen Sprache schildert er darin seine Erfahrungen als Leiharbeiter, mit prekären Jobs und Beziehungen. Mittlerweile lebt Wall in Berlin-Wedding, nahe der Uferhallen, wo wir uns treffen. Der Ort vereint zwei Welten, das Raue und das Kreative. Passt also. [...] Es geht oft um Fingernägel, Kleidung, Schönheit. Äußerlichkeiten sind wichtig, wenn alles um dich herum hässlich ist. [ Selbstdarstellung A und O in heutiger welt! - The Vanity Economy Explosion - https://youtu.be/e6g7EczEA2U?t=2m see Economy of Fakes out of China & Co. & youtu.be/IZyEkwqy3xY Investing in Vanity, Leisure and Luxury Products ] // [...] [Uni Abschluss] so besonders ist das gar nicht. [ personal differentiation needed because abundance of workers/competition businesses can choose from - that work for the lowest wage possible. creativity is not in abundance. risk takers neither. ] // Jeder fuer sich.
precarious  work  Precariat  Werkvertrag  Leiharbeit  Zeitarbeit  working  poor  social  cohesion  poverty  poverty  in  old  age  child  poverty  food  poverty  hartz-iv  ALG2  Aufstocker  Germany  labour  market  labour  economics  book  status  symbol  status  anxiety  socioeconomic  status  social  status  Vanity  Selbstdarstellung  Selbstfürsorge  society  celebrity  culture  of  You  Gini  coefficient  globalisation  globalization  Western  World  public  image  Mobile  Creatives  Mobile  Creative  economics  of  abundance  marginal  cost  Industrial  Revolution  2.0  Future  of  vocational  education  education  policy  practical  skills  practical  skill  set  differentiate  differentiation  Brand  Branding  competitiveness  competitive  competition  economic  history  social  mobility  downward  mobility  income  mobility  University  College  un-college  policy  folly  policy  error  Career  Politicians  flat  borderless  BRIC  Developing  World  Frontier  Markets  destruction  value  creation  gesellschaft  culture  Universal  Basic  Dimitrij  Wall  Europe  Proletariat  democracy  No  Representation  Luxury  aspirational  aspirational  product  projection  consumerist  consumerism  zombie  consumer  consumer  choice  visual  identity  identity  individuality  Capitalism 
may 2015 by asterisk2a
How the Sharing Economy Is Impacting Travel - YouTube
w great app - word of mouth and net promoter score and marketing and advertisement you can, in an age of appification and single-use apps, create a deep trench away from Google Search (customers using desktop search from booking travel, hotel, flight, leisure experience). Lastminute.com can only react to Hotel Tonight and Hipmunk being first on the homescreen of phones with a great product/market fit. // min 6:30 - post-Search world (desktop) with limited screen size etc on homescreen we have come back to the portal. Yahoo! was a portal. No we have a new one in our hands in form of Apple iOS iPhone and Google's Android
Google  Search  Appification  single-use  app  Brand  Branding  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  MVP  Product/Market  Fit  Expedia  lastminute.com  mobile  homescreen  mobile  first  mobile  phone  UI  UX  user  experience  Hotel  Tonight  vertical  niche  Portal  Yahoo!  Yahoo  Y!  Android  iOS  Apple  Google 
may 2015 by asterisk2a
INBOUND 2013 - Seth Godin Keynote - YouTube
capitalism = "marketer, bring me some more customers - here is the money for it." - average products for average people. mass marketers for mass consumer products. mass = average. // Internet was invented without marketers in mind. // marketers tell us it is all the same. - ie pain relief medication // tv ads designed "you don't need to listen" // we branded ourself to death // mourn consumer attention and the Normal (Old Media) >> now w 1000's TV Channels and Blogs + YT, Tumblr, Twitter, Snapchat, Pinterest and every other Platform // 14:00 >> long-tail of platforms to publish and be on where attention is. able to reach people who care and ignore ppl who don't. // 17:00 connection economy >> 1000 True Fans, there is not short-cut in the connection economy, and building one with your customer. and the exchange of ideas. earn by being generous and an artist (find ppl who trust you) // create value with connections, many connections = strong value creation // Avoid rush to be average!!!
marketing  advertising  native  advertising  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  content  marketing  Apple  advertisement  advertorial  Branding  attention  attention  span  long-tail  Social  Media  trustagent  trust 
march 2015 by asterisk2a
Apple Stores Will Implement Jewelry Store Practices To Help Sell The Apple Watch | TechCrunch
9to5Mac reports on a number of concrete changes that will be coming to Apple’s physical retail locations to help securely sell even the highest-priced Apple Watch, and to make sure potential customers get plenty of in-store exposure to the device and its many options. The Apple Watch will be stored in custom-made safes overnight, and while waiting for sale, complete with built-in MagSafe chargers (the new disc-shaped version introduced specifically for Apple Watch compatibility), and new display tables will be installed to allow users to get a close look at the wearable. Additional sales practices will be introduced to let store visitors try on various Apple Watch models, material and color options, and to wear them around the store to get a better idea of what it might be like to wear one full-time.
Apple  Retail  Luxury  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand 
february 2015 by asterisk2a
Forget Netflix’s stock volatility, the real news is its long-term plan is taking shape | PandoDaily
In other words, now that Netflix is in a third of US homes, it’s already showing signs of market saturation blunting its potential for future growth. There are two reasons why investors would shrug off this bad news: because they’re too busy covering short positions, or because they are actually beginning to buy into the long-term case for Netflix that Hastings has been making for years. As if telling a child for the hundredth time that vegetables are good for him, Hastings spelled out, sometimes in bold text, the Netflix game plan: “It is increasingly clear that virtually all entertainment video will be Internet video in the future. We’ll continue to improve our content, our marketing and our service, to eventually achieve ‘must have’ status in most households.”
Netflix  Wall  Street  short-term  thinking  short-term  view  long-term  thinking  long-term  view  mainstreet.org  Brand  branding  utility  status  symbol  household  item  Vision 
january 2015 by asterisk2a
Doku Die Marketing Könige [Dokumentatin Deutsch 2014] - YouTube
Neopets, Zynga Farm game, Tamagotchi, << game design. +++ habit forming product design, ... +>> then comes the native advertisement because of increased attention span of the user, because marketers like that, in a throwaway world with zero attention span. min 27 -- habit forming product -- user goes back to do something, check of something, get rewards, ... Belohnungssystem (dopamin). << Gamification >> The House always wins. // pinterest; wardrobemalfunction >> vertical, focus, physical, social, advice, recommendation engine, search/find engine, improvement and quantifiable ... // behavioural finance/economic study showed we spend up to 100% more when we use/consider the option to pay with credit card. and decisions are quicker. there is a different feeling of loss of money when you pay cash out of your pocket. the actual physical immediate loss. credit cards allows to live in the now, not to defer pleasure or having to earn it or feel loss by paying cash. adults are infantilized.
marketing  Retail  e-commerce  advertisement  advertising  Consumerism  consumption  consumer  choice  Protection  consumerist  consumer  debt  zombie  consumer  consumer  status  symbol  socioeconomic  status  social  status  status  anxiety  branding  Brand  brands  childhood  Start-Up  lesson  Start-Up  advice  shareship  wardrobemalfunction  feelz  Gamification 
january 2015 by asterisk2a
As the faces of the peer-to-peer economy, Airbnb and Uber’s cultures couldn’t be more different | PandoDaily
AirBnB playing the win-win game. >> Airbnb appears to have taken the approach of investing significantly in creating community and a feeling of partnership, and of disseminating best practices. Along with the community-building exercises, its recently concluded host convention featured a number of sessions on how to be a better provider. Airbnb facilitates host groups for knowledge sharing, integrated into a host application that also embeds hospitality standards and guidelines, as well as standalone meetups for hosts to exchange information. The emphasis on community and connectedness is very visible in the company’s recently initiated “Belong Anywhere” branding strategy. The three co-founders have consistently visited and stayed at the homes of key hosts around the world, an experience that likely builds significant loyalty. << very different to the Rocket Internet clone that Samwer Brother created. &! "Paul Graham's - Mean People Fail - win by transcending."
Uber  Lyft  AirBnB  Platform  middleman  Software  Is  Eating  The  World  community  branding  Brand  communication  transparency  accountability  governance  corporate  governance  corporate  culture  corporate  values  TOS  partnerships  ethical  machine  moral  beliefs  Collaborative  collaboration  Start-Up  lesson  Start-Up  advice  P2P  Services  Industry  service  economy  service  Share  HomeJoy 
december 2014 by asterisk2a
Apple Watch: Are Jony Ive's Fingerprints All Over It? - YouTube
... away from all Android manufacturers & Co. not just a laptop or phone or smart watch. 2 steps always ahead. it being pretty. it branding it. it talking about it in a special way. it making it an aspirational product. charging for it at the top echelons of electronics. /// and the hires prove that that this is the way forward. period. /// +++ with the up-scale versions, luxury versions and the individuality of the apple watch, apple created a new product category. not just a smart watch from apple (a mini iphone). NO! a complete new product/product category with it's entry model and the limit is only the sky ... https://www.youtube.com/watch?v=xWvYBgmOaAE +++ http://recode.net/2014/09/09/its-tim-cooks-apple-now/
Apple  Design  aspirational  product  differentiation  differentiate  Leadership  people  management  team  management  product  management  project  management  Jony  Ive  Steve  Jobs  business  model  management  status  symbol  social  status  socioeconomic  status  status  anxiety  materialism  Consumerism  consumerist  branding  Brand  PR  public  relations  communication  language 
september 2014 by asterisk2a
Uber continues to screw its “partners,” now by forcing Uber Black drivers to accept UberX fares | PandoDaily
Another issue arises when drivers contemplate simply rejecting these economy tier ride requests. Uber drivers are, after, all independent contractors – a point the company has gone to great lengths to make clear. On the surface, it seems they should be free to accept or reject any ride they choose. According to forum comments, however, Uber drivers are required to maintain a minimum 80 percent ride acceptance rate to remain in the company’s good graces – the best performers exceed 97 percent, the company tells its drivers. Ignore too many inbound ride requests when you are the closest vehicle and the result could be some combination of reprimand/probation, lost bonus income, or, in extreme cases, deactivation of the driver’s account. [...] Uber has stated that its mission is to undercut the cost of car ownership. In pursuit of this goal, it seems like the company is increasingly emphasizing its economy tier services at the expense of its one-time baller image.
Uber  self-employment  contractor  business  model  cost  of  ownership  transportation  urban  transportation  urban  planning  public  transportation  public  transport  urbanisation  city  living  PR  public  relations  branding  Brand  Travis  Kalanick  zero  sum  game  commodity  business  commoditization  differentiation  differentiate 
september 2014 by asterisk2a
Want to understand the secret of Vice’s success? Wait and watch | PandoDaily
Most content startups have two things in common with my three year old: - They have an incredibly hard time apologizing when they’ve done something bad. (Ok, that’s all startups.) - They totally underestimate the value of patience. Crazy patience. Watching grass grow kind of patience. Mr. Miyagi killing flies with chopsticks kind of patience. To a three year old– or most startups– patience is like purgatory. Waiting five seconds for Animal Mechanicals to load on Netflix is the worst punishment Eli can imagine. Ditto, a content company forced to actually organically growing an audience through years of day-after-day production of differentiated work. Why do that when you can raise millions of dollars and employ every link-bait, social, listicle, SEO trick in the book to grow now?
content  journalism  journalismus  business  model  Start-Up  advice  Start-Up  lesson  VICE  BuzzFeed  Huffington  Post  AOL  Yahoo!  brand  branding  SEO  SEM  Insider  Listicle  Newsfeed  Clickbait  click  bait  TechCrunch  Upworthy  Social  Media  conglomerate  Media  Company 
september 2014 by asterisk2a
Lyft-Off: Zimride’s Long Road To Overnight Success | TechCrunch
+++ http://wrd.cm/1uanlMX "But the real peril to Uber [is] the costs of recruiting drivers & what that says about [its] business model compared 2 those of traditional software companies. More drivers don’t equal more value added. They simply equal staying alive." +++ http://bit.ly/1qygzks +++ http://bit.ly/1B4Ao6N +++ Lyft & Uber in the end, (may or) will actually have small margins business on their hand because of lack of differentiation (the only differentiator to bus, tram, train, own car, bicycle is - convenience), price sensitivity of customer, commodity of transportation options. And further drivers are not barred (yet) from driving for both companies. Drivers are inventory, both have the SAME INVENTORY! And a brand doesn't play a pivotal role for price sensitive customers. Thus, the only option to increase margins&rev is 2 expand via added value services/products adjunct 2 its core product value proposition (ie Delivery & Transportation of Goods&Services). + nyti.ms/Y79k90
Lyft  Zimride  Start-Up  lesson  Start-Up  advice  Uber  authentic  authenticity  PR  public  relations  Travis  Kalanick  commoditization  commodities  commodity  business  differentiation  differentiate  margin  convenience  sharing  economy  service  economy  branding  Brand  Services  Industry  service 
august 2014 by asterisk2a
Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns
Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at  Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T
Twitch  Google  Amazon  YouTube  Platform  antitrust  Yahoo!  M&A  Jeff  Bezos  acquisition  advertising  engagement  Video  streaming  attention  attention  span  advertisement  marketing  audience  user  acquisition  customer  acquisition  corporate  culture  corporate  values  personal  values  Start-Up  lesson  Start-Up  advice  community  freemium  Entertainment  eSport  gaming  competitive  gaming  network  effect  branding  Brand  Brand  Social  Media  beings  creativity  Google+ 
august 2014 by asterisk2a
Plötzlicher Chefwechsel: quo vadis "Stern"? | ZAPP | NDR - YouTube
print is not dead, print should turn itself into a aspirational high end ish product with better quality concerning every detail and asking for it a sales price and margin while # of sales are lower overall, but with the higher margin - you are making +/- 0 at the year end. plus the digital version is a goody on all digital platforms. and the year end edition is for free, for subs only.
journalismus  Journalism  advertorial  native  advertising  advertisement  advertising  marketing  Germany  Stern  (Magazine)  Der  Spiegel  integrity  Principle  ethical  machine  corporate  values  corporate  culture  Gruner  +  Jahr  G+J  publishing  2.0  publishing  print  magazine  print-is-dead  print  is  dead  business  model  freemium  premium  branding 
august 2014 by asterisk2a
Google Impact Challenge - Vote now - YouTube
another example of Google spending their cash where their mouth is et al. - many smart pre-emptive strikes - youthful, progressive, somewhat hip and modern and pop culturish, bold, ...
Google  Google  X  marketing  PR  public  relations  brand  branding  communication  public  image  image  multi-product  company  Yahoo!  Microsoft  monopoly  self-regulation  regulation  regulators  Internet  Privacy  Privacy  Facebook  Twitter  Consumerism  consumerist  zombie  consumer  consumer  product  user  experience  shared  experience  product  experience  customer  experience  Ad  advertising  advertisement 
july 2014 by asterisk2a
Data collector or data protector? Google wants to keep the Web more secure with Project Zero | PandoDaily
Google’s commitment to degrading personal privacy might make it seem like a strange fit for something like Project Zero, which will inevitably help people keep some information private. But that misses the point of Google’s efforts to gain consumer trust. It doesn’t need to force its way into our digital houses; it’s already been invited in and told to make itself feel at home.
Google  marketing  brand  branding  language  Google  X  communication  PR  public  relations  internet  security  Privacy  Privacy  strategy  Consumerism  zombie  consumer  Protection  consumerist  consumer  oversight  transparency 
july 2014 by asterisk2a
Microsoft’s Nadella Pokes Google: They Sure Are Great Marketers | Re/code
“Look, it’s always good to learn from others who have done a better job of marketing themselves,” Nadella said to a chorus of laughs from the crowd. His point was subtle but clear: Just because Google gets more press coverage for its long-term projects doesn’t mean it is working on more important or better projects than Microsoft is. When the laughs subsided, Nadella made a case for the Microsoft Research projects that are leading to big business opportunities inside the company, but which may not get the attention that Google projects do. One beneficiary of successful research work is Microsoft’s in-memory database business, which was built in-house. He said it was a $6 billion business that’s growing fast.
Microsoft  Google  marketing  brand  brands  branding  communication  public  image  image  PR  public  relations  Yahoo!  Amazon  Apple 
july 2014 by asterisk2a
European Court of Justice says Apple Store design can be trademarked, annoys Germans. Double win. | PandoDaily
holistic product experience. every detail matters. A Playbook what future multi-product companies should take a chapter or two out of. (( >> Yahoo!, MSFT, ... )
Apple  design  Trademark  brand  branding  user  experience  customer  experience  shared  experience  product  experience  emotion  marketing  Steve  Jobs  playbook  details  aspirational  product 
july 2014 by asterisk2a
Newsweek Feature Stories: The Future of Branding - YouTube
+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8
brand  Personal  brands  branding  Gary  Vaynerchuk  entrepreneurial  entrepreneur  entrepreneurship  communication  PR  public  relations  barriers  to  entry  democratisation  voice  blog  bloggers  Blogger  Blogging  domain  knowledge  domain  expertise  bullshit  detector  peopleship  peoples  power  Instagram  publishing  self-publishing  publishing  2.0  long-term  thinking  long-term  view  Hustle  quality  engagement  Social  Media  differentiation  differentiate  noise  signal  vs.  digital  natives  digital  economy  digital  content 
july 2014 by asterisk2a
Elon Musk: How I'm Guaranteeing Tesla Model S Car - YouTube
- worth of purchase - a little Poker. Knowing that he got the better hand. a much better hand. he did his math. great move. bold move. vision. inspirational. leadership. ... end of interview 7 minute in talking about Nissan Leaf ... "we will never do a product that we don't 100% believe in." +++ UK Launch - http://youtu.be/K-uLAFb7GOg // talking about California and UK public transportation +++ // Justine Musk abt their pre-nups, mediation, divorce and other private accounts - http://jezebel.com/5637920/the-special-hell-of-being-a-starter-wife - http://www.marieclaire.com/sex-love/relationship-issues/millionaire-starter-wife ". I didn't want to be a sideline player in the multimillion-dollar spectacle of my husband's life. I wanted equality. I wanted partnership. I wanted to love and be loved, the way we had before he made all his millions." + http://jalopnik.com/5877243/elon-musk-unplugs-second-marriage-to-talulah-riley - "I think the foundation of love is virtue,"
Elon  Musk  Tesla  Model  S  Tesla  Motors  brand  brands  branding  Personal  communication  language  public  relations  PR  consumer  product  Consumerism  consumerist  consumer  product  management  Product/Market  Fit  multi-product  company  Wall  Street  Nissan  Leaf  Principle  Vision  leadership  aspirational  product  Design  product  experience  user  experience  customer  experience  experience  frictionless  friction  transportation  public  transportation  trophy  wife  Justine  Musk  partnerships  relationship  relationships  Intimate  relationship  postnup  prenup 
july 2014 by asterisk2a
Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily
upside of this up-cycle/up-business cycle? everyone with a little bit of chops and a MVP with little bit of traction can get capital. Downside? Everyone spends their capital. Would never happen in a down cycle. Down cycles are great, you've got more time to build a great team, product and brand. .... "[L]ook at ecommerce 2.0 companies like Fab and EcoMom who blew millions in capital acquiring customers at unsustainable rates, hoping for some magic lifetime customer value to justify the spending. (It didn’t.) “There’s a tension between growing fast enough and having a disastrous bottom line,” Jeff Clavier, Founder of SoftTech VC, says. Clavier was an early investor in Fab, among others playing this game. “If you don’t have growth you’re stuck, but if you have growth with economics not viable in the long term, [you’re making] a real bet that you’ll be funded nevertheless.” [...] companies aren’t developing a sustainable business model. [Freemium works better with Software Product.]
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  VC  Venture  Capital  hunt  for  yield  growth  round  Uber  Lyft  Fab.com  sustainable  sustainability  customer  acquisition  customer  retention  2014  asset  bubble  bubble  Silicon  Valley  Palo  Alto  San  Francisco  business  model  business  plan  user  experience  user  expectations  Amazon  Zappos  free  freemium  SAAS  on-demand  mobile  services  Industry  mobile  first  Uber  for  X  Groupon  Berlin  Start-Up  Scene  Europe  Start-Up  Scene  London  Start-Up  Scene  me  too  price  war  commoditization  commodity  business  differentiation  differentiate  brand  brands  branding  indefensible  values  defensible  values  business  management  management  economics  frictionless  friction  rackspace  training  your  customer  growth  crutch  growth  hacker  traction  Value  Proposition  long-term  thinking  long-term  view 
july 2014 by asterisk2a
- Startups - Kevin Rose of Milk - TWiST #218 - YouTube
ideas on paper are nothing. test them out. if it has traction - got to go all in. wear it as badge of honour, if your idea, that you put from paper into the real world, fails. its part of your body of work. it's nothing personal. [...] 1:04 hrs in "it's business, it is nothing personal." ... 1:06:25 - Lesson: If something has critical mass (centrifugal mass, has its own gravitational field ... pull), it can not be stopped even when mistakes are made; Fail Whale (Twitter Technical Fails and management-internal fights etc, Facebook and Privacy, Google and Privacy Yahoo! (mismanagement) and it's unsexy non-hip non-attractive brand, and uninspiring front-page). ... Further in: Focus has to be on product, to reach scale. Product centric CEO's (Larry Page, Dick Costolo, Zuckerberg) don't put a big banner ad on the front-page of their product. it ruins the user experience and adds no value. it subtracts value. where is the value proposition of that? + http://youtu.be/HtRfHASjtcA
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  Yahoo!  Twitter  Facebook  brand  brands  branding  Product  Design  consumer  multi-product  company  Product  Officer  management  Product/Market  Fit  systems  system  webdesign  web  ethical  machine  Marissa  Mayer  experience  user  experience  UI  UX  Value  Proposition  added  digital  natives  native  advertising  advertorial  advertisement  advertising  Digg  Mark  Zuckerberg  Larry  Page  Dick  Costolo  long-term  thinking  long-term  view  short-term  thinking  Wall  Street  WallStreet  add  creation 
july 2014 by asterisk2a
Lyft is a black belt in using Uber’s strength against it | PandoDaily
indefensible value/asset - is a brand. lyft is trying to leverage the 'good guy's' brand/image they've got.
Lyft  Uber  brand  brands  branding 
june 2014 by asterisk2a
Founder School with Di-Ann Eisnor: How to Build a Billion-Dollar Business: Lessons from Waze - YouTube
great people that believe in the vision, less talk about vision - most of ur work week execute to let vision come to fruition. week by week, deal by deal, customer by customer, line of coder after line of code. [...] carmageddon; was luck. if you don't have it, you have to make it, engineer it. ie growth hacking; social sharing of relevant, valuable, contextual content ie via blog or other communication ways ('you are a content company, then/plus X - gary vaynerchuck'). exceptional cases - vial content, thought leaders, advocates - make your users advocates*, high profile people who are passionate about a topic might adopt and put always a good word in for your product ie guy kawasaki for canvas. *letting them take part of the journey in various ways - #engagement, #gamification. Min23 in; local quality curated ads as value added feature for user in line w value proposition. Learning to say no to everything that is not CORE to the VISION, the PRODUCT. + A brand as defensible advantage.
Start-Up  lesson  Start-Up  advice  scale  scaling  execution  content  context  growth  hacker  Gary  Vaynerchuk  gamification  Waze  Di-Ann  Eisnor  leadership  vision  adoption  community  distraction  learning  to  say  no  Value  Proposition  Product  Design  management  Product/Market  Fit  consumer  MVP  Minimal  Viable  Product  frictionless  friction  viral  brand  brands  branding  competitive  advantage  comparative  advantage  comparative-advantage 
june 2014 by asterisk2a
Travis Kalanick of Uber - TWiST #180 - YouTube
MVP - minimal viable product, test of thesis; they rented a handful of cars with drivers in SF & build little app, the rest is history. make move to not have drivers but enable people to be drivers with income. Uber - elegance, design, ... this is now a brand, a status symbol. +++ on demand lifestyle, making magic happen via technology - employing STEM people. +++ could, because of supply liquidity, deliver, at premium, food to your door. +++ because of their technology, their platform, they either could licence out their problem solving platform (ie demand prediction - people just opening up the app - math is an operational cornerstone) to air transportation and or goods transportation. +++ Travis Kalanick at Startup School 2012 - http://youtu.be/rQ6GoY2_Ujw >> multi-product company - for different budgets. Operations, Scaling - one problem that needed solving, a Playbook for expanding from one city to the next. Changing how u live, over months. not decades, today's age.
Uber  Travis  Kalanick  Start-Up  lesson  Start-Up  advice  entrepreneurship  entrepreneurial  entrepreneur  status  symbol  system  design  Product  systems  design  brand  Personal  brands  branding  on  demand  Supply  and  and  Supply  ondemand  on  demand  lifestyle  magic  technology  STEM  reputation  Silicon  Valley  multi-product  company  travel  traveling  transportation  public  transportation  Platform  lifestyle  western  lifestyle  instant  gratification  frictionless  friction  accelerated  life  marketplace  efficiencies  marketplace  plurality  marketplace  marketplace  inefficiencies  business  model  mobile  first  urbanisation  urban  planning  Operations  scaling  algorithm  algorithms  algo  dynamic  pricing  mathematics  complexity  marketing  Viral  Airbnb  Utility  utilities  21stcentury 
june 2014 by asterisk2a
What makes art valuable? - BBC Documentary HD - YouTube
(1) auction price determined who owned it previously, who collected them [Out of Love], who will bid on it - back then an obscure painting, art, or whatever can raise hairs within a few years if it were (the piece) in the right hands of a lover, from the start. in the hands of a well known and respected collector or gallery or individual person. [mentality of the art director/collector] (2) it is perceived value, not material value. a paintings value can change magically by a revealing of it's true attribution - painter. or who collected - who collects those works of art. or even art advisors yes that is a job title - a person who keeps the name of the bidder anonymous. (3) art collection can be addictive, and it is the long-haul game. talking about 2-3-4-5 decades. (4) people who can afford these bids - want to surround themselves with equals among them. so to speak. masters of their craft. & eventually the acquisition of a status symbol or long-term investment for the family trust.
marketing  brand  brands  branding  Personal  False  Advertising  advertisement  commerce  passion  history  European  risk  taking  exclusive  exclusivity  1%  Super  Rich  Picasso  attribution  Art  Sothebys  Christies  Contemporary  Art  Artwork  Artist  graphic  digital  digital  economy  creative  creativity  21stcentury 
june 2014 by asterisk2a
Apple’s Eddy Cue and Jimmy Iovine Interview Video | Re/code
min 54:35 - making Apple future proof. focus. culture. ... creating value with ordinary products via detail, brand, design, and less friction. Question is, will they make Apple a distinctive luxury tech brand because of the comoditisation of hardware, software & design. + Last sentence; Apple being able to move fast. How? With someone flat (less vertical than usual ;)), tightly woven - VPs, Execs and C-Suit??!! Is that a something for success!? Respecting each other and being also somewhat friends to sometimes hang out with?! Because everyone else on the outside is gunning for you, daily. Because you have the biggest target on your back of them all. Is that the sauce that will make them be able to turn the brand identity into a luxury tech one with big big margins everybody else dreams of? Being able to pull this off because of the detail, design, status symbol, frustration free tech?
Apple  business  model  Steve  Jobs  corporate  culture  people  management  project  management  detail  orientated  focused  execution  brand  brands  branding  commoditization  commodity  business  business  management  status  symbol 
may 2014 by asterisk2a
DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
Apple  Pivot  IBM  Microsoft  Transition  Information  Society  Industrial  Society  policy  Information  Makers  skill-biased  technological  change  capital  skills  skill  skills  Career  Politicians  policy  folly  policy  error  public  policy  Product/Market  Fit  Product  Design  management  differentiation  differentiate  brands  branding  Brand  Gary  Vaynerchuk  acqui-hire  acquisitions  acquisition  acquihire  status  symbol  social  status  Wall  Street  Product  Strategy  execution  Focus  focused  Silicon  Valley  Fetish  distraction  Steve  Jobs  margin  commodity  business  commoditization  technology  technological  history  Moore's  Law  competitive  advantage  competitiveness  Competition  comparative  advantage  comparative-advantage  Google  Nexus  HTC  Lenovo  Samsung  Nokia  digitalnatives  digital  economy  Age  digital  natives  stevejobs  Vision  Imagination  creativity  value  creation  Mobile  Creative  Mobile  Creatives  destruction  disposable  income  Start-Up  lesson  Start-Up  advice  entrepreneurial  entrepreneurship  innovation  innovator  Venture 
may 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Airbnb's $500M Funding, Twitter Buys Gnip, Instagram's Username Scandal - CrunchWeek | TechCrunch TV
valued at 10bn - above many hotel business chains. putting off IPO and pressures from IPO in favour of another funding round.
Airbnb  hospitality  business  brand  brands  branding  hospitality  brand  IPO  growth  round  late-stage  funding  regulators  regulation 
april 2014 by asterisk2a
Paper Dreams - A story by David Betteridge - YouTube
have to put yourself out there. Typical HR or typical application process would have never hired him. but people within the industry saw the guts he had to put his passion out for the world to see and judge, and people within the industry followed their guts and intuition to hire him, taking a shot. you have to take shoots. you you don't take shoots (like Michael Jordan talks about it) you will never win nor loose something. if you don't have something, what is stopping you to take shoots at your dreams? yourself, your fear ... to be judged, ... by basic bitches. << so many parts that connect to this story. this is a post boy story of the future and how the great things happening this way or in a similar way. << academia is way behind the curve. << the future of the world, people, economy, society, ... society first, economy will follow naturally ... to grow. ignore the basic bitches, ignore reality tv stars, ignore essex, the yellow press, glossy gossip magazines,
Passion  experts  expertise  21stcentury  21st  century  economy  blogging  blogosphere  discovery  Red  Bull  Racing  Niche  Content  Basic  Bitch  domain  knowledge  experience  knowledge  worker  knowledge  economy  Productivity  economics  Philosophy  social  science  social  society  social  status  social  study  happiness  satisfaction  josephstiglitz  complexity  Gary  Vaynerchuk  brand  Personal  branding  people  management  human  resources  academia  vanity 
april 2014 by asterisk2a
The Bouncevlog (Castles, Friendly Security, and Shay's Interview) - YouTube
The cool kids in high school are now the cool kids on YouTube. ... Twitter, Fb, and YT and Google are internet commodities. Instagram, Gifs, Vine, ... are the new hip stuff to be on to create for. Tumblr seems to be in the middle. as does foursquare. ....
YouTube  Community  Start-up  Nerd  Geek  corporatism  Entertainment  Industry  Music  Industry  economies  of  scale  economics  of  abundance  Hollywood  mainstream  media  mainstream  Maker  Studios  Mediakraft  MCN  YouTube  Network  economies  of  agglomeration  Twitter  noise  Google  Recommendation  Engine  curation  curator  personality  Personal  Brand  brands  branding  Facebook  generationy  millenials 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Celebrity Culture | Max Clifford | Oxford Union - YouTube
I Hate Celebrity Culture | Jack Gleeson | Oxford Union >> http://www.youtube.com/watch?v=uKboLTwzFTs >> object of imitation >> quasi charisma >> like to imitated, to followed ... // imitation is pillar for western consumerism. // Das Versprechen von Status ist eines der wichtigsten Verkaufsargumente überhaupt. [Folglich die] Nachahmungstheorie des Kulturwissenschaftlers René Girard: Für ihn zählt der Drang von Menschen, andere in ihrem Verhalten zu imitieren, zu den Grundlagen der Zivilisation. [Und somit Grundstein der westlichen Konsumgesellschaft.] ( via http://www.spiegel.de/wirtschaft/unternehmen/oekonomen-konferenz-hongkong-warum-wir-immer-mehr-wollen-a-892673.html ) // "Intersubjectivity: Rene Girard's Vision of Mimetic Desire and Economic Dynamics" ( http://www.youtube.com/watch?v=-eusHpPO0fI )
celebrity  culture  Gossip  Charisma  Career  Politicians  Politics  personal  brand  branding  brands  brand  Consumerism  consumerist  zombie  consumer  capitalism  status  western  lifestyle  western  society  personality  success  validation  Fame  ego  philosophy  commoditization  commodities  Glossy  Magazine  Glamour  Privacy  role  model  moral  ethics 
february 2014 by asterisk2a
Those YouTube Promo Plans Are A Lot More Common Than You Might Think
But it's something of a necessary evil, he continues. With copyright issues and the struggle to remain relevant amongst the sea of other YouTubers trying to get their Let's Plays noticed, a cushy bonus like a few extra bucks per thousand views could feel like a good deal. And so Boogie warns to take the videos you see with a grain of salt, because these kinds of deals are fairly widespread within the community. And despite many of these contracts necessitating a disclosure of the agreement in the descriptions of these videos, not every YouTuber is as open about the deals they make, Boogie says.
YouTube  MCN  Entertainment  Industry  Hollywood  copyright  copyright  infringement  Content  ID  Google  MPAA  RIAA  Let's  Play  transparency  Maker  Studios  Machinima  Remix  Culture  internet  meritocratic  meritocracy  democracy  democratisation  Net  Neutrality  economics  of  abundance  abundance  relevance  value  creation  added  value  Gary  Vaynerchuk  personal  brand  brand  brands  branding 
january 2014 by asterisk2a
▶ Awe!thenticity: Mark Ecko at TEDxMidwest - YouTube
Mark Ecko "guts to the skin." + "School comes to you. [...] School is everywhere. [...] Don't lose the core, don't get distracted by the noise in the white wash. [...] Own it. [...] It's how you make people feel, not necessarily what you make (quality, means [$$$] to produce great quality product]. Evoking emotions and imaginations and connections and relational feelings. To relate." + Friends. Hold on to the word friend. Friend - to love. People are more like acquaintances or companion. Noise - filter it from inside out.
Mark  Ecko  Fame  celebrity  culture  Kim  Kardashian  Pop  Gossip  Perception  authenticity  personal  brand  Book  brand  branding  brands  execution  entrepreneurial  entrepreneurship  entrepreneur  Start-Up  self-awareness  self-belief  Eminem  Jay-Z  Bill  Gates  Abraham  Lincoln  Social  Media  friends  Failure  Fail  learning  formal  education  street  smart  artist  digital  artist 
january 2014 by asterisk2a
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