asterisk2a + bloggers   11

Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
My Advice To Young People - The Awl
(( via http://pando.com/2015/02/12/how-silicon-valleys-counterculture-went-corporate-and-ruined-everything/ )) >> "And the new language that is so much about the money is attracting a certain different kind of personality types.” We’re seeing the same thing play out now in blogging — or to use its unfortunate modern moniker, “Internet content creation” — which has suddenly become massively lucrative. This week, the Awl’s Alex Balk, one of the earliest adopters of Writing Stuff On The Internet, immortalized this evolutionary cycle in a post called “My Advice To Young People.” He recommends that youngsters find a field (like blogging in the early 21st century) that nobody respects or cares about — that way, you can invent the rules and rituals to your liking. Just don’t be surprised when the same people who ridiculed you a decade earlier come in and ruin everything you helped build because they finally figured out how to make money off it."
Start-Up  lesson  Start-Up  advice  career  advice  bloggers  Blogger  Blogging  content  creator  digital  artist  business  plan  business  model  economies  of  scale  scale  unemployable  Balks  Law 
february 2015 by asterisk2a
Newsweek Feature Stories: The Future of Branding - YouTube
+ https://www.youtube.com/watch?v=Imyo7r2L_1o << democratisation of voice, KPI - social following, influence, engagement, ... currency is respect; long-term view/long-term thinking - domain knowledge - domain expertise. ... long-form content << measure of quality. not just instagram snaps. differentiation. standing out from the noise. the constant bombardment (( full video - https://www.youtube.com/watch?v=vy0VaJL4XO8
brand  Personal  brands  branding  Gary  Vaynerchuk  entrepreneurial  entrepreneur  entrepreneurship  communication  PR  public  relations  barriers  to  entry  democratisation  voice  blog  bloggers  Blogger  Blogging  domain  knowledge  domain  expertise  bullshit  detector  peopleship  peoples  power  Instagram  publishing  self-publishing  publishing  2.0  long-term  thinking  long-term  view  Hustle  quality  engagement  Social  Media  differentiation  differentiate  noise  signal  vs.  digital  natives  digital  economy  digital  content 
july 2014 by asterisk2a
WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money | Re/code
Wordpress - democratising publishing. Wordpress VIP plus its new corporate communication platform geto2.com - will compete with the likes of Yammer (MSFT owned) and Slack, atlassian's platforms as well as Salesforce's platform. smart raising a round when money is flushing around - hunt for yield. taking the money for the long-term. likely giving them +5 years runway and solidifying their publishing platform might. there will be acqui-hires along the way I guess. + Automattic’s competitors have certainly been investing, noted Mullenweg. In their last rounds, Weebly raised $35 million, Squarespace $40 million and Medium $25 million. In addition, Wix is currently valued at around $730 million, raising $127 million, in an IPO. ... Automattic's aim is, to become cash-flow positive - I guess. Not in a hurry but naturally with pushing mobile, e-commerce and the Freemium model (driving up conversion) on Wordpress.com.
Automattic  Matt  Mullenweg  Wordpress  Tumblr  Blogger  publishing  2.0  self-publishing  publishing  Blogging  bloggers  microblogging  MovableType  Twitter  LiveJournal  hunt  for  yield  growth  round  ZIRP  QE  monetary  policy  asset  bubble  WallStreet  acqui-hire  acquihire  Squarespace  Weebly  Wix  medium.com  Platform  Open  Platform  GNU  General  Public  License  GNU  GPL  short-form  content  digital  content  paid  content  content  creator  content  distribution  micro  content  Niche  throwaway  content  BuzzFeed  digital  economy  digital  natives  digital  artist  VIP  mobile  first  freemium  conversion  Start-Up  Start-Ups  entrepreneurship  entrepreneurial 
may 2014 by asterisk2a
I miss the old blogosphere — we’ve gained a lot, but we’ve also lost something — Tech News and Analysis
ie TC with Mike Arrington, love him, loathe him, or hate him - all that happedn and the rumormill and allegations and he said she said. in the early days Marrington was a voice in the industry.
Blogging  blogosphere  blog  bloggers  blogger  techcrunch 
april 2014 by asterisk2a
Satoshi: Why Newsweek isn’t convincing | Felix Salmon
From my perspective, then, there’s a big disconnect between what I now know about Goodman’s methodology, on the one hand, and how that methodology is generally perceived by the people talking about her story on the internet, on the other. With hindsight, I think that Goodman’s story would have elicited much less derision if she had framed it as a first-person narrative, telling the story of how she and her team found Dorian and were persuaded that he was their man. The story would surely have been more persuasive if she had gone into much more detail about the many dead ends she encountered along the way. The fateful quote would then have come at the end of the story, acting as a final datapoint confirming everything that the team had laboriously put together, rather than coming at the beginning, out of the blue. If Newsweek wanted the greatest chance of arriving at the truth, it would have conducted its investigation openly, with the help of many others. That would be the bloggy way
journalism  journalismus  investigative  journalism  Bitcoin  storytelling  blog  blogosphere  blogging  bloggers  Reddit  Newsweek 
march 2014 by asterisk2a

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