asterisk2a + bing + mobile   3

CEO Ambarish Mitra: independent Blippar may IPO - Business Insider
youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj
VR  virtual  reality  Blippar  vertical  category  visual  search  Google  iOS  Android  Microsoft  Bing  Apple  Spotlight  Cortana  Google  Now  on  Tap  Google  Now  Amazon  context  contextual  content  Augmented  AR  Facebook  Apple  Google  Inc.  search  engine  IoT  Windows  10  mobile  homescreen  user  behaviour  QR  code  mass  market  mass  culture  UI  UX  user  experience  user  engagement  customer  experience 
september 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
Apple, Microsoft Discuss Giving Bing Top iPhone Billing - BusinessWeek
It could be big news in the search game.

"If you have to do a deal with the devil, you might as well deal with the devil that needs you most,"

Apple (AAPL) is in talks with Microsoft (MSFT) to replace Google (GOOG) as the default search engine on its iPhone, according to two people familiar with the matter. The talks have been under way for weeks, say the people, who asked not to be named because the details have not been made public.

The discussions reflect the accelerating rivalry between Apple and Google, now the main provider of Web search on the iPhone. While the two companies have worked as partners in the past and Google Chief Executive Eric Schmidt had a seat on Apple's board, Apple and Google have more recently begun competing in several markets, including mobile phones. Google sells a smartphone, the Nexus One, that competes directly with the iPhone and it has spearheaded development of a wireless handset operating system that rivals the iPhone OS.
google  apple  microsoft  search  iphone  bing  mobile  trends 
january 2010 by asterisk2a

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