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Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a

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