asterisk2a + autonomous + aspirational   1

Apple car clues emerge from letter to test facility - BBC News
Apple's vice-president Jeff Williams said earlier in the year that the car is the "ultimate mobile device" - a space you'd assume Apple would be desperate to be in. The question is the extent of what they are building. Are they, as some have said, intending on creating an entire Apple-made car? Or are they perhaps content with providing sophisticated software for already-established car makers to use in their vehicles? Car makers are understandably keeping a close eye on things. Fiat boss Sergio Marchionne told the BBC earlier this year that Apple's pursuit of the car market would be highly disruptive.
Apple  Car  Apple  Google  X  autonomous  self-driving  cars  user  experience  Tesla  Motors  aspirational  product 
august 2015 by asterisk2a

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