asterisk2a + audience   16

SoundCloud will Apple, Spotify und Google angreifen - SPIEGEL ONLINE
SoundCloud plant einen eigenen Bezahldienst für Musik aus dem Internet - und greift damit Spotify und Apple an. Der Gründer des Berliner Start-ups erklärt, wie er trotzdem eine Milliarde Nutzer erreichen will. [...] Zusammengefasst: Der Streamingdienst SoundCloud aus Berlin startet noch in diesem Jahr einen eigenen Bezahlservice. Gründer Eric Wahlforss glaubt, dass seine Community von Künstlern und Musikliebhabern stark genug ist, um gegen die Angebote von Apple und Spotify zu bestehen.
Soundcloud  Spotify  Apple  Music  subscription  model  business  model  Music  Industry  DMCA  copyright  infringement  Remix  Culture  differentiate  differentiation  audience  Social  Media  Platform  burn  rate  runway  cash  flow  niche  Content  pageviews  advertisement  YouTube  Pandora  Rdio  Deezer 
july 2015 by asterisk2a
Anybody who can't make money off iPads or TUAW should get out of the money-making business | iMore
But just because AOL can't make money off a niche blog, that doesn't mean the niche blog is dead: It just needs to evolve. We might be looking at a future where niche blogs stay far away from multi-million dollar corporations, and find different forms of money-making apart from blanket advertising. Ben Thompson wrote a fantastic piece this morning on blogging's bright future that follows those lines: No, it's not scale that is the problem, but rather reach. I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.
bloggers  Blogger  Blogging  The  Content  Wars  Signal  vs.  Noise  filter  bubble  niche  Content  audience  1000  True  Fans  business  model  business  plan  economies  of  scale  scale  AOL  Yahoo!  interactive  paid  freemium  digital  long-tail  Gary  Vaynerchuk  creator  curation  distribution  discovery  native  branded  native  advertising  advertisement  advertising  marketing  micro 
february 2015 by asterisk2a
Calm down, tech journalists: It’s okay if you don’t use Snapchat | PandoDaily
artificial limitations is the trend that emerged late out of the freeze box that was SV 2001-2005/6 ... artificial limitations ie 140 charachters, ephemeral content, <10s videos, Yo, (photo)filters, ... and anonymity within the echo chamber made Secret --- and the real world broke the idea. Hot deals emerge quickly within an echo chamber, even if it doesn't end world hunger or make it rain. // This is a new phase of SV companies and tech, question is, can anyone of these be sustainable long-term world wide as big and far as they are shouting (out of the echochamber) // as fascinated as the press at large is right now, there could be, looming on the horizon, a backlash from the general population, as their livelihoods are deeply affected (work, social, democracy, ... uncertainty. people don't like uncertainty and insecurity.)
Silicon  Valley  Twitter  Vine  Snapchat  Instagram  Secret  trend  trends  Start-Up  lesson  Start-Up  advice  journalism  journalismus  demographics  target  audience  Popular  Culture  Pop  Culture  technology  singularity  Moore's  Law  Software  Is  Eating  The  World  automation  algorithm  Robotics  AI  artificial  intelligence  augmented  reality  virtual  reality  Uber  Lyft  silo  Facebook  Google  Apple 
january 2015 by asterisk2a
Advice for newspaper editors: Pay attention to BuzzFeed | Poynter.
succeeding across platforms by shifting from the product business to the platform business. [...] “You do not have a ‘mobile audience’ or a ‘print audience.’” They aren’t distinct audiences, he said, because most Americans are cross-platform news consumers. A majority of them use four devices or technologies to access news per week. “Technology is a user behavior, not an audience,” he said. The web rewards specialization, Rosenstiel said, so the old “general store” model is outmoded for newspapers. He said editors should ask themselves what it is that makes them indispensable.
BuzzFeed  mobile  first  mobile  homescreen  Vox  VICE  Platform  Open  Platform  content  journalism  journalismus  business  model  differentiation  differentiate  Pando.com  PandoDaily  TechCrunch  audience  user  experience  shared  experience  delightful  product  experience  customer  experience  NYTimes  Der  Spiegel  Stern  G+J  Gruner  +  Jahr  Washington  Post 
september 2014 by asterisk2a
Twitter’s Huge Mistake | TechCrunch
Twitter needs to grow and please shareholders ... shareholders don't care about users who boarded on during year 1 and 2 ....
Twitter  Facebook  Newsfeed  engagement  Signal  vs.  Noise  filter  filters  filter  bubble  audience  Wall  Street  algorithm  algos  algo  algorithms  differentiation  differentiate  user  experience 
september 2014 by asterisk2a
Don’t let the price tag fool you: Snapchat isn’t a late stage company | PandoDaily
[Playing like its Day 1] // [U]nlike companies like Uber, Dropbox, AirBnB, and, in another era, Facebook, Snapchat is just three years old and has raised just a handful of funding rounds from just seven investors up until this point. It’s also never generated a dime of revenue. One thing Snapchat does have (in spades), is users, with the Journal citing new information that the company has 100 million monthly active users – and two-thirds as many daily active users. [...] With massive trends like the global proliferation of mobile, the addressable market for the most successful companies is bigger than ever, meaning that the funding rounds and valuations are rising in lock-step. And with deals like Whatsapp’s recent $19 billion sale to Facebook – though it was generating meaningful revenue at that time – the venture and M&A math at the top of these markets is being governed by its own set of rules. [AKA Possibilities, Business Dreams] "[Ads] without losing its “cool-factor."
Snapchat  native  advertising  narrative  narrative  advertising  contextual  content  context  contextual  advertising  hyperlocal  local  audience  business  model 
august 2014 by asterisk2a
Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns
Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at  Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T
Twitch  Google  Amazon  YouTube  Platform  antitrust  Yahoo!  M&A  Jeff  Bezos  acquisition  advertising  engagement  Video  streaming  attention  attention  span  advertisement  marketing  audience  user  acquisition  customer  acquisition  corporate  culture  corporate  values  personal  values  Start-Up  lesson  Start-Up  advice  community  freemium  Entertainment  eSport  gaming  competitive  gaming  network  effect  branding  Brand  Brand  Social  Media  beings  creativity  Google+ 
august 2014 by asterisk2a
Maker Studios Wants to Build Brands,Including its Own - CMO Today - WSJ
“We’re really verticalizing the company,” said COO Courtney Holt. “It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.” Now, Maker will have 23 verticals, centered on topics like Food, Music, and Gaming. [...] “YouTube is great place to build audiences. It’s not necessarily the best place to build a brand.” >> YT is taking a too large cut to life off of YT with just 5-10-20k views per video with 7 videos per week. >> + But anyone who’s paid attention to the rising number of complaints among creators about how hard it is to make enough money from advertising on YouTube (considering that Google takes 45% of associated ad revenue) knows that creators are desperate to pull audience to their own non-YouTube sites. http://blogs.wsj.com/cmo/2014/05/06/cmo-today-maker-studios-exerts-its-independence/
YouTube  Sales  Funnel  Polaris  Maker.TV  Blip.tv  Maker  Studios  vertical  niche  advertisement  targeting  advertisement  re-targeting  intent  consideration  marketers  advertisement  advertising  brand  deals  content  distribution  audience  content  creator  Millennials  Personal 
may 2014 by asterisk2a
Bob Iger Explains Why Disney Bought Maker Studios | Re/code
“We look at it, first and foremost, as a successful distribution platform,” Iger said. “One that can command more eyeballs, more consumption and more advertising revenue.” + Beyond that, Iger said, the Maker team has a depth of expertise in creating short-form video that Disney lacked internally. +++ Big Data ( each channel has an audience (interest, location, age) = better targeting of advertising campaigns. >> “We think there’s a huge marketing opportunity for this company,” Iger said.
Maker  Studios  YouTube  content  distribution  advertisement  advertising  content  network  Sales  Funnel  PR  communication  waltdisney  Disney  acqui-hire  acquisition  customer  acquisition  acquihire  war  for  talent  Top  war-for-talent  skill-biased  technological  change  skills  short-form  content  content  creator  micro  content  audience  Big  Data  attention  span  marketing  Millennials  generationy  digital  natives  analytics 
may 2014 by asterisk2a
Conan O’Brien Ventures Onto the Web to Promote His Tour - NYTimes.com
Sometimes, it seems, it is better to embrace an existing online audience than to try to create a new one.
“It’s the kind of change that only happens when it’s forced,”
strategy  online  web  audience  socialmedia  media  conanobrien  change  adoption  internet  television  twitter  campaign 
april 2010 by asterisk2a
Gawker's March Editorial Review Memo: Essentially 'Stop Writing Shitty Headlines.' Also "MOAR SEX CRIMES PLZKTHX" - New York News - Runnin' Scared
The stories that hit the Big Board in the office are usually pretty
well packaged; but there are still so many that could make it and
don't because the headline is too bloggy, too insidery, too clever,
too complicated or too opaque.

It's tragic: a few minutes of thought about the headline and a bit of
maturity could save that story you just sweated over.
blogging  journalism  metrics  audience  gawker  blogosphere  writing  headline  headlines  style  guide 
april 2010 by asterisk2a
Launch: OpenSky Wants To Turn Bloggers Into Sellers Without Sacrificing Their Souls
. “Ecommerce revenue is catching up with ad revenue and is on track to exceed it this year,” reports Wohrle, who reviews cosmetics and “anti-aging” products.

The bloggers are selling the products themselves and readers can make their own judgements about whether or not they are hucksters or genuine. The hucksters will lose their audience (and their souls). The authentic ones will grow their audience and get rich telling them what to buy.

Or at least that’s the story John Caplan is selling.
blogging  blogosphere  ecommerce  affiliate  tuki  audience 
april 2010 by asterisk2a

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