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German Chemist Pushes for Smarter Use of Materials through C2C - SPIEGEL ONLINE
Austerity and sacrifice, the favorite disciplines of many environmentalists, are anathema to him. The German environmental movement? "A club of guilt managers deprived of enjoyment." The proponents of sustainability? "They're optimizing the wrong thing." To turn his theory into practice, Braungart has established a company, EPEA. His German clients include personal care products giant Beiersdorf and lingerie maker Triumph, mail order company Otto and cosmetics maker Aveda. Braungart advises Volkswagen, Unilever and BMW. With his help, HeidelbergCement developed a special cement that purifies the air once its been processed into concrete. And, in 2013, Puma introduced the first fully recyclable athletic clothing collection, which includes compostable shoes. [...] "There is enormous political and especially economic resistance, because an economy based on wastefulness is very profitable," says Müller. "It isn't as though we lack technological solutions. ...."
architecture  recycling  sustainability  sustainable  finite  resources  Environmental  Movement  environmentalism  pollution  plastic  nation  materialism  Wegwerfgesellschaft  crony  capitalism  corporatism  Wall  Street  long-term  thinking  long-term  view  short-term  thinking  short-term  view  Public  Policy  Career  Politicians  lobby  Lobbying  lobbyist  Consumerism  consumerist  zombie  consumer  consumer  status  symbol  status  anxiety  GDP  profit  optimization  profit  optimisation  corporate  values  corporate  culture  corporate  governance  CSR  corporate  social  responsibility  shareholder  value 
august 2014 by asterisk2a

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