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Microsoft Writes Down $7.6B Of Its Nokia Acquisition, Announces 7,800 Layoffs | TechCrunch
Microsoft [...] erasing $7.6 billion from its books. [...] Microsoft’s phone business has suffered from lower revenue and unit volume than the company originally expected. [...] The staff cuts come on the heels of Microsoft selling part of its Bing team to Uber, and the transfer of 1,200 staffers to AOL as the firm exits the ad business. [...] “We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family. In the near-term, we’ll run a more effective and focused phone portfolio while retaining capability for long-term reinvention in mobility,” &! Swing of tech pendulum: Nokia 2000's to Apple (hw focus (as platform) & UX/UI consistency of iOS 1st) & Google (free Android platform 2nd) in ~10 years - tcrn.ch/1RkOkVF &! bit.ly/1NP3FHQ &! afterthought tcrn.ch/1CwtbRx
Microsoft  Nokia  Windows  Phone  Windows  10  Satya  Nadella  mobile  first  user  behaviour  phablet  feature  Smartphone  Platform  differentiate  differentiation  selling  point  Fire  Phone  Amazon  Apple  Google  iOS  TOS  Android  Silicon  Valley 
july 2015 by asterisk2a

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