asterisk2a + apple + brands   4

Microsoft’s Nadella Pokes Google: They Sure Are Great Marketers | Re/code
“Look, it’s always good to learn from others who have done a better job of marketing themselves,” Nadella said to a chorus of laughs from the crowd. His point was subtle but clear: Just because Google gets more press coverage for its long-term projects doesn’t mean it is working on more important or better projects than Microsoft is. When the laughs subsided, Nadella made a case for the Microsoft Research projects that are leading to big business opportunities inside the company, but which may not get the attention that Google projects do. One beneficiary of successful research work is Microsoft’s in-memory database business, which was built in-house. He said it was a $6 billion business that’s growing fast.
Microsoft  Google  marketing  brand  brands  branding  communication  public  image  image  PR  public  relations  Yahoo!  Amazon  Apple 
july 2014 by asterisk2a
Apple’s Eddy Cue and Jimmy Iovine Interview Video | Re/code
min 54:35 - making Apple future proof. focus. culture. ... creating value with ordinary products via detail, brand, design, and less friction. Question is, will they make Apple a distinctive luxury tech brand because of the comoditisation of hardware, software & design. + Last sentence; Apple being able to move fast. How? With someone flat (less vertical than usual ;)), tightly woven - VPs, Execs and C-Suit??!! Is that a something for success!? Respecting each other and being also somewhat friends to sometimes hang out with?! Because everyone else on the outside is gunning for you, daily. Because you have the biggest target on your back of them all. Is that the sauce that will make them be able to turn the brand identity into a luxury tech one with big big margins everybody else dreams of? Being able to pull this off because of the detail, design, status symbol, frustration free tech?
Apple  business  model  Steve  Jobs  corporate  culture  people  management  project  management  detail  orientated  focused  execution  brand  brands  branding  commoditization  commodity  business  business  management  status  symbol 
may 2014 by asterisk2a
DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway) - YouTube
Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!
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may 2014 by asterisk2a

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