asterisk2a + apple + qr   1

CEO Ambarish Mitra: independent Blippar may IPO - Business Insider
youtu.be/epMs3X8U9Ko?t=13m55s 'want's to take it all the way ... to IPO.' - Q: Is Virtual Search and Augmented Reality a feature on an existing (Search) Platform (with existing data and personal context - ie your past search history and relations (FB)) in the next 5 years or a public company? Could the extra friction of an app to launch, with the name ?blippar? be a friction point for traction!? - VS - native on iOS, Android camera app that gets into augmented reality mode when it sees a specific QR code. Time will tell. What past has show, to gain mass adoption it is about being immersive (whoa), creates emotional - chemical (dopamine) intangible value, and being sort of 'invisible' "Don't show me." and thus habit forming, // &! bit.ly/1N4a5oj
VR  virtual  reality  Blippar  vertical  category  visual  search  Google  iOS  Android  Microsoft  Bing  Apple  Spotlight  Cortana  Google  Now  on  Tap  Google  Now  Amazon  context  contextual  content  Augmented  AR  Facebook  Apple  Google  Inc.  search  engine  IoT  Windows  10  mobile  homescreen  user  behaviour  QR  code  mass  market  mass  culture  UI  UX  user  experience  user  engagement  customer  experience 
september 2015 by asterisk2a

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