asterisk2a + apple + jet.com   2

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
FED Impact on Tech: Bloomberg West (Full Show 9/18) - YouTube
16:40 - how to consume amazon offerings!? via their platform, silo. closed. drm. // distribution model - for prime - lock-in - convenience - less friction. // "Kids don't care much about quality." // taking share of media consumption. // compelling offering - music, series, streaming, e-commerce, gaming, ... // it's not about entry point to access, lowering the price point of entry for the consumption device and the subscription of amazon prime in aggregate - and lock the consumer in. the aggressive price is an attack strategy (opening up/diversifying the price point) of the distribution model to grow the prime business. //
Amazon  Amazon  Prime  distribution  model  subscription  model  business  model  marginal  cost  Kindle  Tablet  phablet  iPad  Platform  DRM  Hardware  Entertainment  utility  Amazon  Dash  Button  e-commerce  pure  play  Escapeism  Gaming  Netflix  Apple  Music  Spotify  HBO  original  programming  Top  Gear  House  of  Cards  Television  TV  cable  provider  iPad  Pro  differentiate  differentiation  business  strategy  Cash  Cow  Jeff  Bezos  AWS  market  share  Walmart  Jet.com  monopsony  duopoly 
september 2015 by asterisk2a

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